Amazon SNS

Engagement and Retention Tools for Your App or Website

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Fully managed push messaging service

Amazon Simple Notification Service makes it simple and cost-effective to push to mobile devices such as iPhone, iPad, Android, Kindle Fire, and internet connected smart devices, as well as pushing to other distributed services. Besides pushing cloud notifications directly to mobile devices, SNS can also deliver notifications by SMS text message or email, to Simple Queue Service (SQS) queues, or to any HTTP endpoint.

Features

In most cases, developers can get started with Amazon SNS by using just three APIs: CreateTopic, Subscribe, and Publish.
Additional APIs are available, which provide more advanced functionality.
With SNS you can publish a message once, and deliver it one or more times. So you can choose to direct unique messages to individual Apple, Google or Amazon devices, or broadcast deliveries to many mobile devices with a single publish request.
SNS allows you to group multiple recipients using topics. A topic is an “access point” for allowing recipients to dynamically subscribe for identical copies of the same notification. One topic can support deliveries to multiple endpoint types — for example, you can group together iOS, Android and SMS recipients. When you publish once to a topic, SNS delivers appropriately formatted copies of your message to each subscriber.
Amazon SNS allows applications and end-users on different devices to receive notifications via Mobile Push notification (Apple, Google and Kindle Fire Devices), HTTP/HTTPS, Email/Email-JSON, SMS or Amazon Simple Queue Service (SQS) queues.
Amazon SNS provides access control mechanisms to ensure that topics and messages are secured against unauthorized access

Read Calvin Boey's answer to Why do people use Amazon SNS to send messages to Android devices? on Quora

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Amazon SNS