We live in a mobile age where we use our phones more than our computers, and the range of activities that can be done on a mobile device is constantly growing. Whether you are looking for a convenient way for customers to: Reserve tables in your restaurant Book appointments at your beauty salon Secure a…
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Quick response (QR) codes allow you to transfer information, whether it be webpages, phone numbers, or text, directly to any customer who has a smartphone. With a quick scan, QR codes link customers to more information, like menus, product information, and more. During the COVID-19 pandemic, QR codes increased in popularity, as they allowed people…
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Marketers are quick to recognize the opportunities presented by new consumer-facing products, resources, and technology. For them, whatever product they are currently promoting is always the right product, so they are always looking, instead, for ways in which to match it to the right consumer, in the right place, and at the right time. From…
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Attracting customers to your restaurant can be a challenge. Even venues with the best food or the cheapest prices struggle to fill all their tables on a wet and cold Tuesday evening. This article is designed to help. It is filled with ideas restaurants can use to attract more customers. The ideas are affordable, and…
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If you are looking to write a coffee shop business plan, you have come to the right place. A coffee shop business plan is an essential tool for coffee shop owners or people who want to open a coffee shop. A business plan will help you plan your strategy for success and act as a…
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Statista reports that Google Play Store alone currently lists more than 2100 000 apps. As an app developer, you may think creating the app is the hard part. However, it’s actually the marketing that is the hardest and most time-consuming aspect of getting app store downloads. This guide provides 50 proven tactics on how to…
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Starting a coffee shop business is never easy. But, it is manageable if you have a good idea and a clear plan. In this article, we’ll look at how to open a coffee shop and the steps you need to take to be successful in your new business venture. From choosing the right location to…
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Facebook marketing for restaurants is continually evolving. While it was once a great way to reach a new audience by sharing posts, images and updates, changes to the site’s algorithm mean that organic reach — the number of people businesses can reach without paying — has dropped significantly. The good news is there are still…
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If you’re still using a Gmail, Hotmail, or Yahoo address for your business, it’s time for an upgrade.In 2025, a professional email address is more than just a formality — it’s your digital first impression. “Businesses that use branded email addresses see up to 35% higher response rates from customers and partners.” – HubSpot Sales…
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So, you’ve got an app idea… or maybe just a spark of one… and you’re wondering if it could actually earn you money. The short answer: absolutely! The longer answer? It takes the right mix of idea, audience, and model. But thanks to no-code platforms like AppInstitute, building and monetising an app no longer requires…
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