Even if you’re only vaguely interested in following the latest mobile web trends, you will have been hearing plenty about Progressive Web Apps lately. For the uninitiated, Progressive Web Apps – or PWAs for short- offer the same functionality and responsivity as an app, the only difference being that it’s accessed through a browser, like…
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The web is a place of never-ending change. Just when you think you’re hopping on board one trend, another comes whizzing by. That’s what makes design or marketing on the web such interesting jobs, because you always have to be on the lookout for the next big thing. And what is the next big thing?…
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So the website for your business is sleek, modern and effective. You might also be seeing a genuine return on your investment, having published a native app- and that’s great. So if you’ve heard anything about Progressive Web Apps, you might be thinking… What’s the point? Why not stick while you’re ahead since if it…
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Digital marketing strategies are constantly evolving to meet the growing needs of the online user. This wasn’t always the case though. Once upon a time, simply having a website earned mega bonus points. In the present day, businesses as a standard need to ensure that they have a responsive website in place so that users can access…
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The world of mobile communications is ever-changing, sometimes it is so tricky to keep up with the latest developments. Like anything else though, it relies on innovation, and today we’ll be talking about some of the trends that have stemmed from the rise in popularity of a relatively new thing – the progressive web app….
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There are three truths about technology: over time, it becomes smaller, more powerful, and faster. The ways that we shop, read, watch, play and work have all changed to reflect that. Once upon a time, we used to use brochures and magazines to buy new products. We used to read books made from paper. Can…
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Since Appsme became part of the AppInstitute family – we’ve been working with a bunch of fantastic new businesses to ensure they continue their app success as they transition to our platform. One of those businesses was The Power Zone – a virtual training company that offers a wide variety of courses on things like Mental…
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Email is one of the most effective tools in the digital marketing arsenal—except when it isn’t. If you’ve tried your hand at it and failed, you may be ready to give up on the whole idea. But don’t do that just yet, because I’ve got good news for you. But there’s bad news I have…
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Every savvy marketer is armed with a treasure trove of spreadsheets, content plans, and other tools to streamline workflows. But even the savviest marketers need a little help. Measure, analyze, convert We all operate in a data-driven world. The trick is to harness that data in a smart and targeted way to optimize our marketing…
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Most businesses are aware that blog posts are important, but blogging is often treated with an attitude of “I’ll get round to it one day.” The reality, however, is that you are literally putting off profit generation by not getting quality blog content out there. Here we present 5 ways creating a killer blog post…
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