5 Must Know Copywriting Hacks

5 Must Know Copywriting Hacks

Content in any shape or form is key for portraying your elements such as your business message, goals, offers, services and products to potential customers, so getting this right is a vital element in the journey to success. Copywriting is though an art, and one that can be difficult to grasp. Ensuring the content you…
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Case Study: Jump NE

Case Study: Jump NE

At AppInstitute, we pride ourselves on having a platform that allows all types of businesses and people make their app idea a reality. Whether you have an existing business that could benefit from a mobile-first solution or a brand new app-based business idea. In this Case Study – we spoke to Linda Hodgson, the founder…
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Black Friday 2017: Mobile vs Desktop User Behavior

Black Friday 2017: Mobile vs Desktop User Behavior

Black Friday has become associated in the popular imagination with queues of desperate shoppers busting down the doors to their local megastore to (almost literally) grab the latest discounts. The ensuing Cyber Monday is a nod to the reality that online shopping, whether by mobile devices or laptops and desktops, is a huge trend. But…
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Local Marketing Is Made Easy with a PWA Case Study: Polkadots and Petticoats

Case Study: Polkadots and Petticoats

At AppInstitute, we’re lucky enough to work with a wide range of different businesses on a day-to-day basis. It’s awesome to watch these small businesses grow and embrace the power of mobile marketing through the apps they build on our platform. One of those businesses we spoke to recently was Polka Dots and Petticoats –…
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7 Church Marketing Ideas to Retain and Attract Members

7 Church Marketing Ideas to Retain and Attract Members

Think that marketing is just a polite way of describing pushy advertising? Think again! Marketing is for far more than selling sauna suits and ab-exercisers. In fact, it can be the difference between dwindling attendances and a thriving church community. Here are six of the best strategies that you can use to boost church membership!…
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5 Steps for Your Bar or Nightclub Marketing Strategy

5 Steps for Your Bar or Nightclub Marketing Strategy

Of all the tasks assigned a business owner, marketing is probably the one that people dread the most. Whereas some decisions in business are pretty cut and dry and offer similar levels of success, with marketing things are a little more unknown and depend on numerous variables such as the type of audience you are…
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How to Make a Progressive Web App

How to Make a Progressive Web App

Even if you’re only vaguely interested in following the latest mobile web trends, you will have been hearing plenty about Progressive Web Apps lately. For the uninitiated, Progressive Web Apps – or PWAs for short- offer the same functionality and responsivity as an app, the only difference being that it’s accessed through a browser, like…
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4 Reasons People Like Progressive Web Apps 6 Reasons to Join the Progressive Web App Revolution

6 Reasons to Join the Progressive Web App Revolution

So the website for your business is sleek, modern and effective. You might also be seeing a genuine return on your investment, having published a native app- and that’s great. So if you’ve heard anything about Progressive Web Apps, you might be thinking… What’s the point? Why not stick while you’re ahead since if it…
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