Case Study: Leicestershire MS Centre Marketing Ideas to Increase Foot Traffic

Marketing Ideas to Increase Foot Traffic

If you run a bricks and mortar store, your ultimate aim is to get people through your front door, enabling you to then provide the personable approach to selling, encouraging them to browse through what you have to offer before making that all-important sale. However, a number of contributing factors in today’s society makes this…
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How to Pitch PWAs to Your Boss Customer Retention Strategies to Reduce Churn

Customer Retention Strategies to Reduce Churn

With all businesses, there’s a constant battle to get customers to your website, through your doors, or otherwise into your sales funnel. That alone seems like a full-time job. But there’s an important factor here; to make your business sustainable you need to nurture a solid base of loyal customers who won’t just return to…
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5 Must Know Copywriting Hacks

5 Must Know Copywriting Hacks

Content in any shape or form is key for portraying your elements such as your business message, goals, offers, services and products to potential customers, so getting this right is a vital element in the journey to success. Copywriting is though an art, and one that can be difficult to grasp. Ensuring the content you…
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Case Study: Jump NE

Case Study: Jump NE

At AppInstitute, we pride ourselves on having a platform that allows all types of businesses and people make their app idea a reality. Whether you have an existing business that could benefit from a mobile-first solution or a brand new app-based business idea. In this Case Study – we spoke to Linda Hodgson, the founder…
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Black Friday 2017: Mobile vs Desktop User Behavior

Black Friday 2017: Mobile vs Desktop User Behavior

Black Friday has become associated in the popular imagination with queues of desperate shoppers busting down the doors to their local megastore to (almost literally) grab the latest discounts. The ensuing Cyber Monday is a nod to the reality that online shopping, whether by mobile devices or laptops and desktops, is a huge trend. But…
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Local Marketing Is Made Easy with a PWA Case Study: Polkadots and Petticoats

Case Study: Polkadots and Petticoats

At AppInstitute, we’re lucky enough to work with a wide range of different businesses on a day-to-day basis. It’s awesome to watch these small businesses grow and embrace the power of mobile marketing through the apps they build on our platform. One of those businesses we spoke to recently was Polka Dots and Petticoats –…
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7 Church Marketing Ideas to Retain and Attract Members

7 Church Marketing Ideas to Retain and Attract Members

Think that marketing is just a polite way of describing pushy advertising? Think again! Marketing is for far more than selling sauna suits and ab-exercisers. In fact, it can be the difference between dwindling attendances and a thriving church community. Here are six of the best strategies that you can use to boost church membership!…
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