I have a lot of time for GlossGenius. It is one of the more elegant pieces of salon software out there, and beauty pros genuinely love it. But there is a design choice at its core worth understanding before you commit: GlossGenius deliberately does not give your clients an app to download. Booking is login-free,…
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Here is something I have watched play out in salon after salon. An owner signs up for free booking software, fills the diary, and then notices a line item they did not expect: a commission on every new client who found them through the software’s own marketplace. The booking was free. The customer was not….
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Good marketing can help increase profits and bring customers to your spa. In this article, we’ve laid out some effective spa marketing ideas that are easy to implement and — most importantly — build brand awareness. It will guide you all the way through from planning your campaign to bringing in new clients. Let’s get…
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Starting and running your own salon business is, for many people, a dream come true. You get to combine the challenge of growing a business with the joy of helping your customers undergo wonderful transformations. Few businesses get to see the results of their work so quickly. Just as with any business, however, there are…
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If you’re looking for some inspiration on how to achieve better engagement with your followers on Twitter, check out some of the great things these beauty salons across the country are doing on the platform at the minute. Rush Hair & Beauty With 55.5 thousand Twitter followers, Rush Hair & Beauty are smashing their Twitter…
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As with any business, achieving return customers is undoubtedly one of the key tactics in keeping your beauty salon in business. As much as you’ll benefit from one visit trade, it’s the customers who come back time and time again that keep you performing well within a congested marketplace. When it comes to marketing to…
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The bustling beauty industry shows no sign of stopping, with an estimated £16 billion being generated by the industry in 2016 alone. There is an abundance of beauty salons all vying for the attention of a captive audience, all hoping to stand out from the crowd. So how exactly do you go about it? Well,…
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