Are Bing Ads Really Worth It?

Are Bing Ads Really Worth It?

When you are considering running a pay-per-click campaign for your business, the first platform that will undoubtedly come to mind is Google Adwords, and as the biggest PPC platform utilising the largest search engine in the world, it’s easy to understand why. However, there are other options available aside from Google, with Bing Ads being…
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How Can Help Desk Software Help to Retain Your Customers?

How Can Help Desk Software Help to Retain Your Customers?

The customer is king. In a Satmetrix study, 91% of business leaders opined that in the future their competitiveness will be determined by the quality of customer experience they provide. It is important to focus on existing customers as this is more cost-effective and profitable than trying to acquire new ones. Take a look at…
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5 Must Know Copywriting Hacks

5 Must Know Copywriting Hacks

Content in any shape or form is key for portraying your elements such as your business message, goals, offers, services and products to potential customers, so getting this right is a vital element in the journey to success. Copywriting is though an art, and one that can be difficult to grasp. Ensuring the content you…
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Will Artificial Intelligence Replace or Empower Marketers?

Will Artificial Intelligence Replace or Empower Marketers?

Artificial Intelligence. The phrase is thrown around a lot and invokes images of science fiction movies and “tech talk.” Despite the impression of being just the stuff of the future, however, artificial intelligence (AI) is actually very real and becoming more and more a part of our daily lives. AI simply refers to machines taking…
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Why Online Booking is a Must Have for Your Small Business!

Why Online Booking is a Must Have for Your Small Business!

Juggling with appointments, sales, marketing, customer service while managing a business can turn into a real headache. A modern, cloud-based booking system could help you to save a lot of time. Here are 5 advantages of using online appointment booking software. Gain Efficiency Tired of spending most of your time on the phone to manage your…
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5 Marketing Trends for Small Businesses in 2017

5 Marketing Trends for Small Businesses in 2017

It is somewhat traditional to end off the year with a summary of emerging trends and predictions for the new year, but we understand that as a small business owner you probably want to spend the last few weeks of each year focusing on marketing, sales and customer service over the holiday season, not reading…
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