Privacy Policy



At AppInstitute we believe in the importance of looking after your information and ensuring that you have maximum control over it.

We have summarised the points from within our privacy policy – but we suggest reading it in full.

  • 1. Only those within your organisation with the appropriate access level are able to view your information & we restrict access on our end.
  • 2. If you’d like to access, amend or delete any information, please contact [email protected]
  • 3. If at any time you are concerned or have questions about how we might be handling your data, please reach out to our Data Protection Office at [email protected]


Thank you for visiting our website,  This privacy policy tells you how we use personal information collected at this site.  Please read this privacy policy before using the site or submitting any personal information.

By using the site, you are accepting the practices described in this privacy policy.  These practices may be changed, but any changes will be posted and changes will apply to activities and information on a going forward, not retroactive basis.  You are encouraged to review the privacy policy whenever you visit the site to make sure that you understand how any personal information you provide will be used.




AppInst Ltd (“AppInst”, “AppInstitute”, “We”, “Us”, and “Our”) remain fully committed to the protection of your and your Users’ privacy at all times.  The information contained in this policy has been published to inform you of the way in which any Personal Data (as defined below) you provide us with or we collect from you will be used.  Please read this information carefully in order to fully understand how we treat such Personal Data.

When you access or use AppInstitute, you agree to our privacy policy and you consent to our collection, storage, use and disclosure of your Personal Data, for the purpose of making our Service available to you, in accordance with this policy.  

We will collect, store, use and disclose Personal Data in accordance with all applicable laws relating to the protection of Personal Data, including the EU Data Protection Directive 95/46/EC, the EU General Data Protection Regulation 2016/679 the EU ePrivacy Directive 2002/58/EC, as amended by Directive 2009/136/EC, as amended or superseded from time to time and any national implementing legislation (“Data Protection Laws”).

For the purposes of Data Protection Laws, in relation to any Personal Data you or any Users, submit to our platform, you will be the data controller and we will be a data processor of such Personal Data.




“Personal Data” or “Personal Information” is information about you that is personally identifiable like your name, email address or phone number.

Non-identifiable information is information that our system records in order for you to use our services.  It is not possible to identify you using this data. This information may include the page you are browsing, the OS you are using and the browser you are using.

We may obtain and use the following Personal Data about you and anyone you chose to add to our platform:

  • Any correspondence we have with you should you contact us.
  • Data you or your Users provide when you fill out forms on our Website, including but not limited to data you provide when you register to become a user of the Service.
  • Data and information you or your Users submit or upload to AppInstitute or the Service including personal data (which may include, among other things, dates of birth, residential addresses, names, email addresses, telephone numbers).
  • Details of transactions made by you through the Website.
  • Details of you or your Users’ visits to our Website, which includes without limitation location and traffic data, weblogs, resources you access and other communication data.


In some cases, your app users may be submitting data which may contain Personal Data, and potentially Sensitive Personal Data, of Users and third parties. “Sensitive Personal Data” means any data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic or biometric data, data concerning health, data concerning sex life or sexual orientation and data.

You represent and warrant that you;

  • i) have the right to transfer such Personal Data (including Sensitive Personal Data, if applicable) to us for the purpose of receiving the Service; and
  • ii) are solely responsible for obtaining all required consents, authorisations and permission from such Users and third parties and providing all required notifications to such Users and third parties and providing all required notifications to such users (where applicable) to enable you to provide such information to us and to grant us the rights set forth in this privacy policy.

It is your responsibility to ensure that all such Users, and third parties are aware of and accept the terms of this policy and that you have obtained explicit and informed consent of Users to our processing any of their Sensitive Personal Data in accordance with this policy.

You may not provide us with any data of users or other information containing Personal Data

of Users or third parties unless and until you have obtained all necessary consents, authorisations and permissions to do so.

You agree to indemnify us for any claims made by Users arising from any unauthorised access or accidental loss, damage, corruption or disclosure of Users’ Data arising from or in connection with your and /or our use or disclosure of User Data.



We may obtain information about your and your Users’ computer, which includes your and your Users’ IP address, browser type and operating system where available. This accumulation of data is used to assist system administration.

We may also collect information regarding your or your Users’ browsing activity and interests through use of a cookie file. This cookie file is stored on the hard drive of your or your Users’ computer or mobile device, and contains information that is transferred to your or your Users’ computer (or mobile device) hard drive. We use the collection of this data to help us improve the experience of Users on our Website and Service, and to deliver a more personalised service with more relevant content. The collection of this data allows us to:

  • store data indicative of your or your Users’ preferences, allowing us to adjust our Website to appeal to your individual interests; estimate the size and usage patterns of our audience;
  • record the details of any transactions carried out by you through our Website;
  • identify you or your Users upon your/their return to our Website;


We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our Website and Service. They include, for example, cookies that enable you or your Users to log into secure areas of our Website or Service.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our Website and Service when they are using it. This helps us to improve the way our Website and Service works.
  • Functionality cookies. These are used to recognise you and your Users when you/they return to our Website. This enables us to personalise our content for you and your Users, greet you and your Users by name and remember your/their preferences.
  • Targeting cookies. These cookies record your and your Users’ visit to our Website, the pages you and your Users have visited and the links you and your Users have followed. We will use this information to make our Website and the advertising displayed on it (if any) more relevant to your and your Users’ interests. We may also share this information with third parties for this purpose.


You can find more information about some of the individual cookies we use and the purposes for which we use them below. Example of cookies used by the Service:



Cookie Purposes

Google Analytics

We use Google Analytics to collect information about how visitors use the Site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. For more information about Google’s privacy policy, please visit If you do not wish to allow the use of Google Analytics cookies at all, Google provides an opt-out plug-in for most common website browsers


Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You and your Users remain entitled to refuse cookies by adjusting your browser settings accordingly. Doing so however may restrict your and your Users’ access to certain areas within our Website or Service. Unless you or your Users adjust your/their browser settings to refuse cookies, our system will issue cookies when you/they log on to our Website.




The Personal Data we obtain from you and your Users (including, without limitation, Client Data) may be moved to and stored at a destination within the European Economic Area (“EEA”). Staff members operating within the EEA who work for or on behalf of us may process this information. Such staff members may, among other things, be involved in the processing of payment details, the provision of support services and the delivery of your and your Users’ request(s) for us to provide the Service.

Without limiting the foregoing, you agree that Personal Data we obtain from you and your Users (including, without limitation, Client Data) may be processed by our service providers based in, countries outside of the EEA for the purposes of providing you with the Service. Such countries may not have laws offering the same level of protection for Personal Data as those inside the EEA; however where such transfers of data occur, we will take steps to prevent the transfer of Personal Data without adequate safeguards being put in place and will ensure that your and your Users’ Personal Data collected in the EEA and transferred internationally is afforded the same level of protection as it would be inside the EEA. For further information on, or a copy of, the adequate safeguards adopted by us for the international transfer of Personal Data, please email [email protected]

We store the Personal Data you and your Users provide us with on our secure servers. In the event of us giving you or your Users (or you/they choosing) a password which grants you/them access to specific areas within our Website or Service, it remains your/their responsibility to maintain the confidentiality of this password. This includes the responsibility to refrain from sharing your/their password with other parties.

As the transmission of data via the Internet cannot be assumed completely secure, we cannot guarantee the security of any of your or your Users’ data transmitted to our Website or Service; you are therefore responsible for any risk associated with such transmission. We will however at all times take all reasonable steps to ensure the transmission of your and your Users’ data is executed as securely as possible, and upon receipt of your/their data we will continue at all times to enforce strict security procedures and features in an attempt to prevent any unauthorised access.




We will take reasonable steps to maintain appropriate technical and organisational measures to protect the Personal Data you provide to us against accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to your Personal Data.




The Personal Data we hold about you and your Users may be used in any of the following ways:

  • To provide you and your customers with the Service, including creation, administration and management of your account.
  • To allow you to upload, store and access customer data where applicable.
  • To provide you with user support.
  • To moderate your account.
  • For research and analytics purposes (for example, to improve the quality of the Service).
  • To ensure security for you, your customers, our staff and other users of the Service.
  • To comply with applicable Laws, court orders, government and law enforcement agencies’ requests.
  • To send you further information about our services for which we think you may have an interest. This information will be supplied only where you have given consent.
  • To send you further information about our services based on a request we have received from you.
  • To fulfil the obligations we have in relation to any contracts we have in place with you
  • To provide you with notification about any changes to the Service.


We will never supply your or your Customers’ Personal Data to third parties unless under the conditions stated beneath this section of our privacy policy. Notwithstanding the foregoing, you acknowledge and agree that we may aggregate and anonymise your, and your Customers, Personal Data (excluding, for the avoidance of doubt, Sensitive Personal Data) and use and share such aggregated and anonymised Personal Data with third parties for statistical purposes and for the purpose of data analytics, product development, and/or Service improvement.




Disclosure of your and your Users’ Personal Data (including, without limitation, Client Data) to third parties will only occur in any of the following events:

  • We sell or purchase any business or assets. In such case, we may authorise the disclosure of your personal data to prospective sellers or buyers of such business or assets.
  • All or the substantial majority of our assets are sold to a third party. In such case, your personal data may be one of the transferred assets.
  • We are required to disclose your or your Customer’s personal data in order to fulfil any legal obligation, or to protect the property, rights or safety of Appinstitute, users of our services or others. In such case, information may be exchanged with third party companies or organisations in order to prevent fraud or reduce credit risk.


You acknowledge and agree that we may also disclose Personal Data (including, without limitation, Client Data) with:

(i) our service providers involved in the provision, distribution, delivery and support of the Service, including the storage of any Customer Data;

(ii) fraud prevention agencies;

(iii) law enforcement agencies, regulators, courts and public authorities; and

(iv) emergency services.

Our service providers have to follow our express instructions when processing the Personal Data you or your Customers provide and must have in place appropriate technical and organisational security measures to safeguard such Personal Data, and

we do not allow them to use this information for their own commercial purposes.




You retain the right to request us to refrain from processing your data for the purposes of marketing. To exercise such right, you may reply to any information we send you, detailing your request that we refrain from sending any marketing correspondence, or you can exercise this same right by contacting us electronically via email at [email protected]. If at any time we intend to use your data for such marketing purposes, however, it is standard practice for us to make you aware in advance of collecting such data.

We may at times provide links on our Website to third party websites, including without limitation those owned or managed by our partner networks, affiliates or advertisers. These websites have separate privacy policies, and we, therefore, cannot accept any responsibility for the content. As such, choosing to follow these links is a choice you make at your own risk, and we advise that you check these websites’ individual privacy policies before submitting any personal data.

You retain at all times the right to access / amend / delete any Personal Data we hold about you or to exercise your right of data portability or to object to, or restrict, the purposes for which your Personal Data is processed on certain grounds. You may exercise this right by making a request in accordance with Data Protection Laws, by emailing [email protected]. You may also lodge a complaint with the UK data protection regulator, the Information Commissioner should you be dissatisfied with the way that we handle your Personal Data.

You undertake to notify your Customers of this privacy policy and of their rights under the Data Protection Law. We will provide you with reasonable assistance to enable you to comply and respond to a request, query or complaint from your Customer in relation to their Personal Data, however, the ultimate responsibility for dealing with such issues raised by your Customers, is yours and not Appinstitute.




We will keep your and your Users’ Personal Data for the duration of the Service and in accordance with your instructions or for such periods as may be required by law.




You may request the removal of your data at any time by emailing [email protected]

However, core functions of the service and user experience may be compromised.




If at any time we make a change to this policy, we will update this page to reflect such change. Where we feel it appropriate, we will notify you by email, however we recommend you review this page periodically to ensure you remain happy with the latest version.




We welcome any questions or comments in relation to this privacy policy, and advise you to send any such communication to [email protected]