How to Make Appointment Scheduling a Breeze in Your Mobile App

How to Make Appointment Scheduling a Breeze in Your Mobile App

Any business that allows customers to make appointments knows that there is very little to get excited about when it comes to managing appointments. And if your business has already launched its own mobile app, but it doesn’t include a simple booking feature, well you’re not giving your customers any reason to love your app….
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How to Run a Mobile-Focused Multichannel Geomarketing Campaign

How to Run a Mobile-Focused Multichannel Geomarketing Campaign

Location matters – and geomarketing is a huge deal. Location-based marketing campaigns can take a number of forms. Maybe you’re using geo-fencing to promote your lunch special to potential customers within walking distance of your restaurant. You could also promote tomorrow’s live entertainment to guests staying at a certain hotel. You could even target customers…
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App Builders Before They Were Famous: Instagram’s Kevin Systrom

App Builders Before They Were Famous: Instagram’s Kevin Systrom

For better or worse, app’s change the way we do certain things. Uber has changed what we expect when it comes to customer service. Snapchat has changed the way we flirt and sext. WhatsApp has changed the way politicians scheme. And Instagram has changed the way we take and share photographs. And it has all…
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AppInstitute acquires Appsme

AppInstitute acquires Appsme

AppInstitute has made strides into further establishing themselves as the preeminent DIY App Builder solution. With the recently concluded Appsme acquisition AppInstitute will almost double their current global customer base whilst also increasing their international bias. AppInstitute is working closely with the Appsme team to ensure each and every app is migrated seamlessly onto their…
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Class of 2017: The Best New Apps This Year

Class of 2017: The Best New Apps This Year

When the Apple App Store launched in July 2008, it only offered users access to 500 apps. By July 2009 this number had grown to more than 50,000, a few months before the Android Market relaunched as the Google Play Store with 16,000 apps available. As of March 2017, the Google Play Store has 2.8m…
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Santander banks on AppInstitute to deliver mobile marketing masterclass

Santander banks on AppInstitute to deliver mobile marketing masterclass

Nottingham-based AppInstitute recently delivered its first masterclass with Santander, as part of the bank’s Breakthrough support for ambitious businesses. The masterclass was designed to educate small and medium-sized organisations on how to leverage the power of mobile marketing and build their own mobile app regardless of their technical ability. AppInstitute hosted 18 businesses from across…
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Top 8 Beauty Salon Marketing Tips

Top 8 Beauty Salon Marketing Tips

The bustling beauty industry shows no sign of stopping, with an estimated £16 billion being generated by the industry in 2016 alone. There are an abundance of beauty salons all vying for the attention of a captive audience, all hoping to stand out from the crowd. So how exactly do you go about it? Well,…
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How Much Should You Spend on Mobile Marketing?

How Much Should You Spend on Mobile Marketing?

How much should your business spend on mobile marketing? What percentage of your overall marketing budget should you allocate to mobile? Happily, there’s a simple formula everyone can use… Kidding – no, there isn’t. Your mobile spend can vary widely based on a huge number of factors, including your best-performing channels. Your website, social media…
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6 Effective ASO Hacks for Google Play Apps

6 Effective ASO Hacks for Google Play Apps

Both marketers and app developers are finally embracing the importance of App Store Optimization (ASO). The internet is producing increasing amounts of ASO-related material, but its complexity can sometimes be overwhelming. Although ASO normally follows the logic of Search Engine Optimization (SEO) – both the Apple App Store and Google Play Store can each have…
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