In recent years entrepreneurship has become trendy; inspired by Facebook, Uber, Airbnb, Apple and Google, tens of thousands of hopefuls have set up technology businesses with the hope of hitting a home run. This has filtered down into our culture; shows like Shark Tank, Dragons Den and The Apprentice have captured our imagination – spawning…
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Facebook is a hugely popular platform for digital advertisers. Estimates suggest it has a 19.6 percent share of all digital adverts in the U.S. This is second only to Google which has around 37.2 percent of the U.S. market. There are some very good reasons for Facebook’s popularity. The platform allows you to target ads…
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These days parents and pupils have an increasing range of options when it comes to choosing a school. But we can help you make your school stand out from the rest, attract new enrollments and raise its public profile with these practical online marketing tips for schools. Promoting your school with online search A lot…
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If you need to know how to write a business proposal, congratulations! You just found an amazing resource packed with business proposal examples and free templates to help you get started. It’s totally normal to feel overwhelmed (and a little bit anxious) about writing a business proposal. You want to get it in as soon…
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There is only one purpose of every email you ever send: for the email to be opened. Whether you’re emailing your buddy about going to movies on Friday night, or whether your business depends on emailing and winning that tender document; both outcomes depend on whether your email is opened. And 42% of people say…
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Email marketing is still one of the most effective digital marketing techniques today. While it sounds like a strategy that is way out of season, email marketing is still able to attain positive results without the need for spending a lot. There is, however, a need to be creative in order to make email marketing…
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Most restaurants are poor marketers. They rely on a scattergun approach to attracting new customers and often aren’t focused on the best channels. The restaurants that succeed are often great marketers. They ruthlessly focus on the key channels that work and are always improving. Of course, some restaurants rely on incredible food and fill up…
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Having your own mobile app is a fantastic way to help your business solidify a professional image – and provide a way for customers and clients to access your services with ease from the palm of their hand. At AppInstitute, as well as allowing small businesses to build their own app, you can Hire a…
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Analyzing customer satisfaction data has historically been one of the most difficult parts of any small business’s marketing plan. It’s easy to feel mired down by the qualitative nature of public opinion-however, distilling all that information down into hard data has proven to be one of the most valuable things a business can do in…
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The number of people using the internet on mobile devices has increased dramatically in recent years. If you own a hotel, it can be a good idea to have a mobile marketing strategy that targets these people. Here are four reasons why mobile marketing is so important for hotels. Internet usage on mobile devices began…
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