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Halloween has long been a popular celebration in the US, but in recent years has crossed over into other markets. In the US, the total spending on Halloween has grown by more than $1-billion since 2012, and Halloween spending in the UK topped £310 million in 2017. Much of that spending is limited to Halloween-themed…
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Thanksgiving weekend is around the corner and marketers will soon be scrambling to boost sales and encourage people to do some holiday shopping. At this time of year, competition is at its fiercest and it can be extremely difficult for small businesses to get noticed. But fear not, we’ve put together a list of meaty…
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Good marketing can help increase profits and bring customers to your spa. In this article, we’ve laid out some effective spa marketing ideas that are easy to implement and — most importantly — build brand awareness. It will guide you all the way through from planning your campaign to bringing in new clients. Let’s get…
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Now is a great time to become a personal trainer because the Covid-19 pandemic has made it difficult for people to visit gyms. This means that many gym-goers are now relying on personal training services to keep them fit and healthy. However, that doesn’t mean it’s easy to start your business. As a personal trainer,…
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It’s no secret that the bar and nightclub industry has been severely impacted by the Covid-19 pandemic. However, between lockdown restrictions easing and vaccine rollouts, many bars and nightclubs are beginning to trade again. Although this is good news for the industry, the environment in which they are reopening has changed dramatically. This means that…
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In our recent article Restaurant Marketing Ideas: The Top 31 Ideas to Grow Your Restaurant in 2021 we covered various digital marketing strategies to promote your restaurant. This article is a deeper dive into the specifics of restaurant Instagram marketing. Instagram is the perfect platform for restaurants to gain exposure. It is well known for…
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It’s well established that the Covid-19 pandemic has had a profound impact on bars and nightclubs around the world. As vaccines are rolled out worldwide, many nightclubs have been able to reopen under strict health protocols. Despite these silver linings, opening and managing a successful nightclub in the current climate is more challenging than ever…
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Before we get into the content of this article, it must be noted that not all of the restaurant entertainment ideas will work for every establishment. That is because each restaurant has a different audience… People frequenting Spur Steak Ranch will value different things to those making bookings at 5-star Melton’s Restaurant in the UK….
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You have a great idea for a mobile app, and you can’t wait to build it. But before you jump in and start your app business, slow down: there are things you can do to increase your chances of success. Taking the time to properly validate your idea is a good first step. This will…
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