9 ESSENTIAL Skills Needed to Be an Entrepreneur

9 ESSENTIAL Skills Needed to Be an Entrepreneur

In recent years entrepreneurship has become trendy; inspired by Facebook, Uber, Airbnb, Apple and Google, tens of thousands of hopefuls have set up technology businesses with the hope of hitting a home run. This has filtered down into our culture; shows like Shark Tank, Dragons Den and The Apprentice have captured our imagination – spawning…
Read More

How to Advertise on Facebook: The Facebook Ads Guide

How to Advertise on Facebook: The Facebook Ads Guide

Facebook is a hugely popular platform for digital advertisers. Estimates suggest it has a 19.6 percent share of all digital adverts in the U.S. This is second only to Google which has around 37.2 percent of the U.S. market. There are some very good reasons for Facebook’s popularity. The platform allows you to target ads…
Read More

School Marketing: 7 School Marketing Strategies You Can Use Today

School Marketing: 7 School Marketing Strategies You Can Use Today

These days parents and pupils have an increasing range of options when it comes to choosing a school. But we can help you make your school stand out from the rest, attract new enrollments and raise its public profile with these practical online marketing tips for schools. Promoting your school with online search A lot…
Read More

How to Write a Business Proposal in 2019: 6 Steps + 15 Free Templates

How to Write a Business Proposal in 2019: 6 Steps + 15 Free Templates

If you need to know how to write a business proposal, congratulations! You just found an amazing resource packed with business proposal examples and free templates to help you get started. It’s totally normal to feel overwhelmed (and a little bit anxious) about writing a business proposal. You want to get it in as soon…
Read More

Crafting a Professional Email Address: 4 Rules

Crafting a Professional Email Address: 4 Rules

There is only one purpose of every email you ever send: for the email to be opened. Whether you’re emailing your buddy about going to movies on Friday night, or whether your business depends on emailing and winning that tender document; both outcomes depend on whether your email is opened. And 42% of people say…
Read More

7 Effective Email Marketing Tips for Better Sales During The Holiday Season

7 Effective Email Marketing Tips for Better Sales During The Holiday Season

Email marketing is still one of the most effective digital marketing techniques today. While it sounds like a strategy that is way out of season, email marketing is still able to attain positive results without the need for spending a lot. There is, however, a need to be creative in order to make email marketing…
Read More

Restaurant Marketing Plan – How to Plan for Success and Boost Business

Restaurant Marketing Plan – How to Plan for Success and Boost Business

Most restaurants are poor marketers. They rely on a scattergun approach to attracting new customers and often aren’t focused on the best channels. The restaurants that succeed are often great marketers. They ruthlessly focus on the key channels that work and are always improving. Of course, some restaurants rely on incredible food and fill up…
Read More

Customer Satisfaction Metrics: The Basics

Customer Satisfaction Metrics: The Basics

Analyzing customer satisfaction data has historically been one of the most difficult parts of any small business’s marketing plan. It’s easy to feel mired down by the qualitative nature of public opinion-however, distilling all that information down into hard data has proven to be one of the most valuable things a business can do in…
Read More

Hotel Mobile Marketing: Your Guide to Mobilising Your Hotel

Hotel Mobile Marketing: Your Guide to Mobilising Your Hotel

The number of people using the internet on mobile devices has increased dramatically in recent years. If you own a hotel, it can be a good idea to have a mobile marketing strategy that targets these people. Here are four reasons why mobile marketing is so important for hotels. Internet usage on mobile devices began…
Read More