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Restaurants typically have razor-thin profit margins, and not having a handle on your costs of food can eat into this already slim percentage. It is easy to create dishes and price them to allow for a particular profit margin. However, it is also easy for waste, theft, spillage, and other forms of loss to quickly…
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The Eat Out to Help Out scheme is an excellent opportunity for restaurants to improve sales post-lockdown. In this article, we’ll explain how it works, how to get involved, and how to promote your offers. We’ve also included an Eat Out to Help Out calculator that shows you exactly how much to charge customers. Eat…
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Whether they’re looking to make a donation or simply exploring your work, more supporters are engaging with causes online each day. To increase your organization’s visibility and get in front of more prospects, you’ll need to design an engaging website for your nonprofit. A well-designed website has the potential to help you connect with prospects,…
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An effective restaurant PR strategy can be a lot of help in raising awareness of your business in a way that connects with your customers. It takes in aspects of social media, outreach, and building your restaurant’s brand. While it can be expensive to hire a specialized team to look after your restaurant’s public relations…
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On the surface, restaurant mission and vision statements are just a sentence or two about why a business exists. They can seem insignificant compared to the daily grind of attracting customers, serving great food, and growing your restaurant. However, these statements are important. Defining your restaurant’s mission, vision, and beliefs will help guide strategic decisions…
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Restaurants around the world are opening their doors to customers for the first time since lockdown began in March. While this was welcome news, it is certainly not back to business as usual. Restaurants are operating in a vastly different environment to the one they were in before lockdown. Those that successfully navigate the next…
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In many ways, coffee shops are well-placed to succeed despite social distancing. Hot drinks are easy to package and sell to take away, which means business can continue even with measures in place. However, there are still challenges. The closure of many offices and shops means that there is less footfall than usual, something that…
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Social media marketing has the reputation of being a way to get big results without having to spend on ads. The theory is that if you create great content and build your audience, you’ll attract followers organically. While this can be true, it doesn’t mean you should avoid ads altogether — advertising on platforms like…
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Pubs and bars are reopening across the world, ending months without customers. But owners have a new challenge to contend with: how to enable social distancing effectively. While many of the problems facing pubs and bars are similar to those of restaurants and coffee shops, pubs have things a little tougher due to the focus…
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Nonprofits are unique in their goals and in their method of generating revenue. They focus on providing services for the world by relying on the generosity of good-natured people. However, there are some aspects of the nonprofit strategy that can be learned from for-profit organizations. One such aspect is marketing. Nonprofit and for-profit organizations both…
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