38 Small Business Marketing Tips from the Experts

38 Small Business Marketing Tips from the Experts

When you’re working on marketing, it’s vital to get a second opinion. And a third opinion. Maybe a fourth, too. The point is – you should listen to other people, within and outside of your industry, to make sure you’re covering all bases in your strategy. Especially when it comes to small businesses, it can…
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AppInstitute partners with Santander to provide Masterclass for Breakthrough Members

AppInstitute partners with Santander to provide Masterclass for Breakthrough Members

AppInstitute is delighted to announce a new partnership with the Santander UK Breakthrough programme to help support small businesses leverage the power of mobile marketing. AppInstitute provides a simple way for small businesses to create, publish and manage their own iPhone and Android app using their DIY app builder platform, making entering the app market…
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App Builders Before They Were Famous: Snap Inc.’s Evan Spiegel

App Builders Before They Were Famous: Snap Inc.’s Evan Spiegel

This story will only be available for 24-hours. Or it would be if it appeared as a Story on Snap Inc.’s iconic Snapchat app. Unless deleted by you, other social networks keep everything you post, but with Snapchat, there is no history. Everything is temporary: opened Snaps disappear within seconds, Stories are only available for…
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Why Online Booking is a Must Have for Your Small Business!

Why Online Booking is a Must Have for Your Small Business!

Juggling with appointments, sales, marketing, customer service while managing a business can turn into a real headache. A modern, cloud-based booking system could help you to save a lot of time. Here are 5 advantages of using online appointment booking software. Gain Efficiency Tired of spending most of your time on the phone to manage your…
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How To Make Money Selling Apps

How To Make Money Selling Apps

Small businesses have – in the past – been weary about launching a dedicated mobile app. High costs, and the technical skill required, contributed to this weariness, with a 2016 survey suggesting that only 20% of small businesses currently have a mobile app. But costs have fallen dramatically, and apps can now be launched with…
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Guest Post: How to Email Your Way to App Success

Guest Post: How to Email Your Way to App Success

To make an app successful there are various disciplines to master: the general art of marketing, for example, consisting of ASO, PR and paid advertising. But today I’m here to discuss the importance of an almost ancient tradition known as email marketing. Some people believe this marketing form disappeared slightly after the Cretaceous period (made…
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31 Seasonal Marketing Ideas

31 Seasonal Marketing Ideas

Well, readers, we did it. We made it through another holiday season. We decked halls, lit candles, exchanged gifts, and worked our tails off on either end of that. Now that we’ve all had a chance to catch our post-holiday breath, I need to break some news to you. And that is: ‘tis the season!…
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22 Restaurant Marketing Tips from the Experts

22 Restaurant Marketing Tips from the Experts

We talk a lot here about marketing ideas for all kinds of businesses. Since many of our customers are restaurateurs, we’ll often focus on that industry specifically. We don’t claim to be experts on hospitality, but we know digital marketing. Still, when we’re researching pieces to post here, we like to check in with people…
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