According to Pew Research, 81% of Americans now own a smartphone. This percentage rises to over 90 percent for those aged between 18 and 49. Considering that most people always carry their devices with them, this poses an incredible opportunity for businesses to use a mobile app to reach their customers. In this article, we’ll…
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A coffee shop business plan is an essential tool for coffee shop owners or people who want to open a coffee shop. It will help you plan your strategy for success and act as a guide as you look to build your business. In this article, we’ll look at why you should write a business…
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Jobs with flexible hours are an attractive prospect. They promise to let you take back control of your life, allowing you to spend more time with the family, go back to school, or focus on other hobbies. The good news is there are plenty of flexible jobs out there that give you more control over…
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Each workplace has a different set of rules and expectations about how employees should behave. These rules guide the way the company works and influence the organization’s overall culture. Employees will learn many of these expectations while on the job. However, to ensure everyone is on the same page, you should create an employee handbook….
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A recent report by Marketing Dive and research firm Forrester claims that spending on digital marketing will hit $146 billion by 2023. This anticipated year-on-year average growth rate of nine percent suggests there are huge opportunities available for digital marketing agencies. The growth of the industry isn’t the only reason why starting an agency is…
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Each year Black Friday gets bigger and bigger according to our black Friday stats. What began as a single Friday of super sales to kick off the holiday season after Thanksgiving has accelerated into a seasonal event all of its own. And since Cyber Monday’s day of online deals was bolted on at the other…
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Building a strong brand identity doesn’t happen overnight, and it’s a continuous process that’s never truly finished. Even the world’s most recognizable brands must continually work to reinforce their brand, maintain positive brand perception in the minds of consumers, and foster brand loyalty. For small businesses, building a brand may seem like an insurmountable challenge….
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A paper by the UK Department for Education and Skills explored the impact of parental involvement on a child’s education. The report highlighted several ways parental involvement, or a lack thereof, can affect a child. These include: In a child’s early years, the involvement of parents can have a significant impact on a child’s cognitive…
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The restaurant business is highly competitive; you can differentiate your business by putting in place an effective marketing strategy. The first step to successfully marketing your restaurant is to create an in-depth marketing plan (you can see our guide here). This will help you define your brand and ensure you know what your restaurant marketing…
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