Black Friday 2019 – Sales Statistics and Consumer Insights
Each year Black Friday gets bigger and bigger according to our black Friday stats. What began as a single Friday of super sales to kick off the holiday season after Thanksgiving has accelerated into a seasonal event all of its own. And since Cyber Monday’s day of online deals was bolted on at the other…
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How to Build a Brand: 8 Essential Brand-Building Tips
Building a strong brand identity doesn’t happen overnight, and it’s a continuous process that’s never truly finished. Even the world’s most recognizable brands must continually work to reinforce their brand, maintain positive brand perception in the minds of consumers, and foster brand loyalty. For small businesses, building a brand may seem like an insurmountable challenge….
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How Technology Enables Parent Teacher Communication in 2019
A paper by the UK Department for Education and Skills explored the impact of parental involvement on a child’s education. The report highlighted several ways parental involvement, or a lack thereof, can affect a child. These include: In a child’s early years, the involvement of parents can have a significant impact on a child’s cognitive…
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Restaurant Marketing Ideas: The Top 31 Ideas to Grow in 2019
The restaurant business is highly competitive; you can differentiate your business by putting in place an effective marketing strategy. The first step to successfully marketing your restaurant is to create an in-depth marketing plan (you can see our guide here). This will help you define your brand and ensure you know what your restaurant marketing…
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Email Automation: The Future of Email Marketing
When a new customer signs up for your email newsletter, what action do you take? Do you directly send them the newsletter or, do you thank them for signing up with automated emails? The ideal way to engage the customer would be to thank them for signing up and continue to offer them some value…
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2019 Guide to Nightclub Promotion
The nightclub industry is going through an interesting time. While there have been several closures in recent years, numbers are said to be stabilising. Additionally, the decline of city centres as shopping spaces means there is a renewed focus on the night-time economy as a way to revitalise these areas. Whether you consider the current…
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8 Best Practices for LinkedIn Marketing
With more than 260 million monthly active users present on LinkedIn, it is without a doubt is any marketers’ dream! And still, many people approach LinkedIn as a job and resume posting site. But times have changed long back ago! By creating a Linkedin business page, you can take advantage of Linkedin for your business. A…
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The Ultimate Food Truck Business Plan Guide
Food trucks are often thought of as a low-cost way for those passionate about cooking to earn a living doing something they love. While this can be the case, the reality is often more complex. Food trucks have a high rate of failure. This could partly be down to how easy it is to start…
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The Importance of Having an Explainer Video for Your Business
Video marketing is proven to be the new game-changer in the digital marketing industry. Almost 90% of video marketers are seeing positive results from their video marketing campaign, as they gain 66% more qualified leads per year. At the end of the day, every business needs sales and revenue to keep delivering the best result…
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What Retailers Can Learn from SaaS Marketing
Brick and mortar retail can seem like night and day compared to web-based SaaS products and other subscription services. It’s not just the products themselves that are different; it’s how they are sold. But retail can learn a lesson or two from SaaS companies because there’s something to be said for the massive growth that…
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