How to Drive Traffic to Your Business with Apps

How to Drive Traffic to Your Business with Apps

Technology is developing every day from online shops to virtual reality headsets, therefore, finding ways to help increase footfall in your workplace has never been so important. Regardless of whether your business is a shop, hotel or a place of historic interest and natural beauty, increasing the footfall is going to be essential to its…
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Case Study: Jump NE

Case Study: Jump NE

At AppInstitute, we pride ourselves on having a platform that allows all types of businesses and people make their app idea a reality. Whether you have an existing business that could benefit from a mobile-first solution or a brand new app-based business idea. In this Case Study – we spoke to Linda Hodgson, the founder…
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Black Friday 2017: Mobile vs Desktop User Behavior

Black Friday 2017: Mobile vs Desktop User Behavior

Black Friday has become associated in the popular imagination with queues of desperate shoppers busting down the doors to their local megastore to (almost literally) grab the latest discounts. The ensuing Cyber Monday is a nod to the reality that online shopping, whether by mobile devices or laptops and desktops, is a huge trend. But…
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The Ultimate Beginner’s Guide to A/B Testing

The Ultimate Beginner’s Guide to A/B Testing

Even if you are a relatively new internet user, you’re bound to have encountered the term A/B testing, or split testing. It’s hard to miss, since we’re no longer just split testing websites, but also online ads, and apps – well, just about anything digital. But chances are you didn’t really pay much attention, which…
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8 Game-Changing Real Estate Marketing Ideas

8 Game-Changing Real Estate Marketing Ideas

Are you struggling to help your real estate agency stand out from the crowd? And are you looking for some genuine, valuable and actionable marketing techniques? Well, you’ve come to the right place. We know how tough it can be to emerge from a competitive market. That’s why we’ve put together this list of our…
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Local Marketing Is Made Easy with a PWA

Local Marketing Is Made Easy with a PWA

Having an easily accessible digital presence within the area your local business is based is now more important than ever. We are living in a digital world so if you don’t have a website, you could be missing out on a significant amount of potential revenue. There are many ways of creating a digital plan…
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5 Mighty Branding Tools to Boost Your Small Business

5 Mighty Branding Tools to Boost Your Small Business

Having a small business is exciting; you’re your own boss and the primary decision maker. To that end, having a small business is exciting, but it’s also time consuming and tough. Since you’re the primary decision maker, your business’s success rests on your shoulders—and that’s a lot of pressure. The best way to make sure…
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Progressive Web Apps vs Native Apps – Who Wins?

Progressive Web Apps vs Native Apps – Who Wins?

There are two types of businesses in this world: those that use mobile apps to aid in sales and marketing, and those that don’t. The businesses that have mobile apps also fall into two distinct groups: those that use native apps, and those that use Progressive Web Apps (PWAs). And we can break down those…
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Case Study: Polkadots and Petticoats

Case Study: Polkadots and Petticoats

At AppInstitute, we’re lucky enough to work with a wide range of different businesses on a day-to-day basis. It’s awesome to watch these small businesses grow and embrace the power of mobile marketing through the apps they build on our platform. One of those businesses we spoke to recently was Polka Dots and Petticoats –…
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The Best (and Most Affordable) Marketing Automation Tools for Your Small Business

The Best (and Most Affordable) Marketing Automation Tools for Your Small Business

In the digital marketing environment, automation is not merely a wish list item, but a legitimate necessity for any marketer seeking efficiency. However, automation comes down to a matter of budget for many marketing teams, as CRMs, content managers, and other tools can quickly run up a hefty bill. Not only that, but the financial…
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