5 Steps for Your Bar or Nightclub Marketing Strategy

5 Steps for Your Bar or Nightclub Marketing Strategy

Of all the tasks assigned a business owner, marketing is probably the one that people dread the most. Whereas some decisions in business are pretty cut and dry and offer similar levels of success, with marketing things are a little more unknown and depend on numerous variables such as the type of audience you are…
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How to Make a Progressive Web App

How to Make a Progressive Web App

Even if you’re only vaguely interested in following the latest mobile web trends, you will have been hearing plenty about Progressive Web Apps lately. For the uninitiated, Progressive Web Apps – or PWAs for short- offer the same functionality and responsivity as an app, the only difference being that it’s accessed through a browser, like…
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Will Artificial Intelligence Replace or Empower Marketers?

Will Artificial Intelligence Replace or Empower Marketers?

Artificial Intelligence. The phrase is thrown around a lot and invokes images of science fiction movies and “tech talk.” Despite the impression of being just the stuff of the future, however, artificial intelligence (AI) is actually very real and becoming more and more a part of our daily lives. AI simply refers to machines taking…
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6 Reasons to Join the Progressive Web App Revolution

6 Reasons to Join the Progressive Web App Revolution

So the website for your business is sleek, modern and effective. You might also be seeing a genuine return on your investment, having published a native app- and that’s great. So if you’ve heard anything about Progressive Web Apps, you might be thinking… What’s the point? Why not stick while you’re ahead since if it…
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Is Progressive the New Responsive?

Is Progressive the New Responsive?

Digital marketing strategies are constantly evolving to meet the growing needs of the online user. This wasn’t always the case though. Once upon a time, simply having a website earned mega bonus points. In the present day, businesses as a standard need to ensure that they have a responsive website in place so that users can access…
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The Future of Mobile: AppInstitute launches Progressive Web Apps

The Future of Mobile: AppInstitute launches Progressive Web Apps

AppInstitute, the simple, code-less app building solution for small businesses, announces the launch of their new product release enabling customers to create Progressive Web Apps, a future-proof app solution that works across all mobile and tablet devices without the friction of the App Store. The launch comes after 12 months of development work and coincides…
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4.2.6 – Apple’s App Store Guideline Changes and What It Means for You

4.2.6 – Apple’s App Store Guideline Changes and What It Means for You

There’s been an awful lot of talk over the past few months within the app community around the new change to Apple’s App Store guidelines made on 8th June 2017, and specifically, rule 4.2.6 which states that “Apps created from a commercialized template or app generation service will be rejected.” The guideline by Apple was…
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Infographic: Progressive Web Apps. The Future of Mobile.

Infographic: Progressive Web Apps. The Future of Mobile.

Technology is ever-changing and the way that businesses can market themselves evolves with it. With the exponential growth of smartphone adoption, businesses witnessed an incredible shift in the way that it was possible to market products and services. In brief, smartphones opened up a direct channel to reach consumers, and in just a few years,…
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4 Huge Trends for Progressive Web Apps

4 Huge Trends for Progressive Web Apps

The world of mobile communications is ever-changing, sometimes it is so tricky to keep up with the latest developments. Like anything else though, it relies on innovation, and today we’ll be talking about some of the trends that have stemmed from the rise in popularity of a relatively new thing – the progressive web app….
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