What Restaurants Need To Learn About Customer Delight: A Guide You Can Rely On
One of the best ways to retain your customers and delight them is to consistently go above and beyond customer expectations. Restaurants rely on brand loyalty and customer delight to stay ahead of their competitors. Customer delight is an extension of providing a great experience and can help you build your brand and make lifelong…
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Business Event Marketing: How to Spread the Word In Advance
For many organizations, event marketing has become one of the most effective outbound strategies. The warm interactions experienced at events help businesses gain and retain clients for their brands, products, and services. However, the hard work lies in reaching, attracting, and convincing target audiences to attend a business event. Many planners host business events, and…
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Optimising Your Restaurant’s Website for “Near Me” Searches
In the UK alone, the term “restaurant near me” is searched approximately 38,000 times. In addition to this, variations of this term, such as “Indian restaurant near me” and “Italian restaurant near me” have over 150,000 monthly searches between them. The vast majority of people making these searches are doing so to find a local…
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Radio Advertising Costs: All You Need to Know
The increasing prominence of digital ad platforms means it is easy to forget about radio. But, if you’re looking for a way to reach the largest possible audience at a low cost, doing so would be a huge mistake. A 2019 Nielsen report found that radio reaches an astonishing 92% of adults every week. It…
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2021 Guide to the Best White Label Software and Service Programs
White label software and services are a great way for agencies or businesses to expand their offering. This can lead to increases in revenue and profits, as well as the opportunity to bring in new clients. Agencies that use white label products just need to focus on selling and marketing the product; the white label…
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11 Effective Bar Marketing Ideas for Bars and Pubs
There are many bar marketing ideas you can use to promote your bar or pub. These strategies can help with everything from attracting new customers to ensuring your existing ones keep coming back for more. In this article, we’ve gathered eleven of our favorite marketing ideas for bars and pubs. They include: Using social media…
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Facebook Marketing for Restaurants: 10 Effective Strategies
Facebook marketing for restaurants is continually evolving. While it was once a great way to reach a new audience by sharing posts, images and updates, changes to the site’s algorithm mean that organic reach — the number of people businesses can reach without paying — has dropped significantly. The good news is there are still…
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7 TikTok Tips For Small Businesses You Shouldn’t Miss
With a userbase of approximately 550 million Gen Zers, TikTok has all but consumed the hearts and minds of the 13-24 demographic. Yet, despite its recent surge in popularity, most marketing pros still aren’t sure how to make the most of this exciting new platform. A learning curve is to be expected, but now that…
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Turning Your Holiday Email Campaigns into Profits: a Comprehensive Guide
The Year’s Grand Finale The 2 months of the Holiday season contribute to over 20% of the retail spending in North America. In this important period of the year commencing from Halloween in October lasting all the way to the New Year, US consumers typically spend around 1000 USD. 50% of this spend is on…
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Sea King Fish Bar Case Study: App Drives New Revenue Model
Derby-based fish and chip shop Sea King Fish Bar needed an app to launch its delivery service. The owners chose AppInstitute and were able to get up and running in just 48 hours. Now the app is a significant source of income for the shop, processing around 25% of orders. An Exciting Opportunity for a…
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