Retargeting Ads – A Beginner’s Guide

Retargeting Ads – A Beginner’s Guide

With millions of websites in operation, and thousands more being launched every day, it has become nearly impossible for smaller businesses to attract visitors without online advertising. You’re no longer competing only with similar businesses in your location, but globally too. And while even large brands were once sceptical about online advertising, Google’s AdWords and…
Read More

Do You Need Google+ for Your Business?

Do You Need Google+ for Your Business?

It may be news to some, but Google’s social media service is still alive and kicking. And for those who want more than likes and silly pictures, it can be a valuable business tool. So, what’s to like and do on the social side of Google+. Many people have a Google+ account. Perhaps as part…
Read More

How to Design the Perfect Splash Screen for Your App

How to Design the Perfect Splash Screen for Your App

When you’ve made the decision to develop a mobile app for your business, there are lots of things you’ll need to think about to ensure you create something that pushes your business forwards and makes an impression on all of the potential customers who come across it. As the old saying goes, ‘first impressions count’,…
Read More

What Is Geo Conquesting, and How Can I Use It for My Business?

What Is Geo Conquesting, and How Can I Use It for My Business?

What on earth is geo conquesting? Yes, we hear you so hopefully this article will make this exciting geo-marketing practice a little clearer and showcase how it could be utilised to drive your business forward and pull in more customers. What is geo conquesting? This is a fairly new idea in the mobile advertising sphere…
Read More

Should Your Business Be on Snapchat?

Should Your Business Be on Snapchat?

As Facebook becomes mired in controversy and Twitter stagnates, no matter how what the message length, Snapchat is rapidly becoming the social media poster child. With its smartphone-only image focus, it helps brands connect with a young audience and the essential millennial segment on their own terms. That might scare the pants off some marketers,…
Read More

How to Raise Money to Start a Business – 4 Methods

How to Raise Money to Start a Business – 4 Methods

Most companies start life funded by their founders, perhaps with a modest startup loan from a bank. The tales of vast investment from angel investors or venture capital firms are a million miles away for most modest businesses getting off the ground. With more companies launching than ever before, there is also more competition for…
Read More

How to Reduce Friction and Increase Mobile Sales

How to Reduce Friction and Increase Mobile Sales

If you are running a website that is aimed at selling products, you need to make sure you offer an experience that is fast, streamlined and without friction in order to ensure it’s as easy as possible for your customers to part with their hard-earned cash. However, many small businesses are let down by a…
Read More