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9 Copywriting Tips and Tricks for Small Businesses: Ridiculously Easy Ways to Keep Eyes Glued to Your Website

9 Copywriting Tips and Tricks for Small Businesses: Ridiculously Easy Ways to Keep Eyes Glued to Your Website

Having great content on your website is quickly becoming one of the most important aspects that needs to be taken care of. It allows small businesses to bring in more customers, get more conversions, and make more money. Companies who blog get 97% more links to their website and have 434% more indexed pages. So,…
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5 Best Restaurant Facebook Pages & How to Use Facebook at Your Restaurant

5 Best Restaurant Facebook Pages & How to Use Facebook at Your Restaurant

Facebook pages have become much more than just a place to share information about your restaurant and gain followers. They are now more like mini-websites that include all the information that potential customers need to know about your restaurant. This makes them an essential part of any restaurant’s social media marketing strategy. Depending on how…
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Raglan Road Bar Sees the Power of a Customer App

Raglan Road Bar Sees the Power of a Customer App

Raglan Road Bar is an Irish bar in Nottingham. Faced with COVID-19, it needed an innovative way to keep customers safe and revenue flowing. Owner Ged Dowling looked to AppInstitute to create an affordable bar app with the features it needed. The app was an instant success. In the ten days following the bar’s reopening…
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Food Cost Calculator: Transform Your Restaurant Profits with our Food Cost Formula

Food Cost Calculator: Transform Your Restaurant Profits with our Food Cost Formula

Restaurants typically have razor-thin profit margins, and not having a handle on your costs of food can eat into this already slim percentage. It is easy to create dishes and price them to allow for a particular profit margin. However, it is also easy for waste, theft, spillage, and other forms of loss to quickly…
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Eat Out to Help Out: Make it Work for Your Restaurant

Eat Out to Help Out: Make it Work for Your Restaurant

The Eat Out to Help Out scheme is an excellent opportunity for restaurants to improve sales post-lockdown. In this article, we’ll explain how it works, how to get involved, and how to promote your offers. We’ve also included an Eat Out to Help Out calculator that shows you exactly how much to charge customers. Eat…
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5 Features to Look for in Your Brand New Nonprofit CMS

5 Features to Look for in Your Brand New Nonprofit CMS

Whether they’re looking to make a donation or simply exploring your work, more supporters are engaging with causes online each day. To increase your organization’s visibility and get in front of more prospects, you’ll need to design an engaging website for your nonprofit. A well-designed website has the potential to help you connect with prospects,…
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Restaurant PR: Nine Tips for your Restaurant’s Public Relations Campaign

Restaurant PR: Nine Tips for your Restaurant’s Public Relations Campaign

An effective restaurant PR strategy can be a lot of help in raising awareness of your business in a way that connects with your customers. It takes in aspects of social media, outreach, and building your restaurant’s brand. While it can be expensive to hire a specialized team to look after your restaurant’s public relations…
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21 Restaurant Mission and Vision Statements for 2020

21 Restaurant Mission and Vision Statements for 2020

On the surface, restaurant mission and vision statements are just a sentence or two about why a business exists. They can seem insignificant compared to the daily grind of attracting customers, serving great food, and growing your restaurant. However, these statements are important. Defining your restaurant’s mission, vision, and beliefs will help guide strategic decisions…
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How Restaurants Can Succeed in the World of Social Distancing

How Restaurants Can Succeed in the World of Social Distancing

Restaurants around the world are opening their doors to customers for the first time since lockdown began in March. While this was welcome news, it is certainly not back to business as usual. Restaurants are operating in a vastly different environment to the one they were in before lockdown. Those that successfully navigate the next…
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How Coffee Shops Can Succeed in the World of Social Distancing

How Coffee Shops Can Succeed in the World of Social Distancing

In many ways, coffee shops are well-placed to succeed despite social distancing. Hot drinks are easy to package and sell to take away, which means business can continue even with measures in place. However, there are still challenges. The closure of many offices and shops means that there is less footfall than usual, something that…
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