Infographic: 3 Simple Money Making App Features Your Business Needs

Infographic: 3 Simple Money Making App Features Your Business Needs

It’s certainly no secret that mobile marketing is the future for businesses, from small to large and anywhere in between. All signs point towards opting for a ‘mobile-first’ approach to marketing, with Google going as far as to introduce a mobile-first index for search results. So what can you do to stay on top in…
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Celebrating 10 Years of the iPhone

Celebrating 10 Years of the iPhone

10 years ago today Steve Jobs unveiled to the world the first iPhone product from Apple at Macword 2007 in San Francisco. In this famous keynote he described the new iPhone revolution as three things – “An iPod, a phone and an internet communicator. An iPod, a phone… are you getting it? These are not…
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5 Marketing Trends for Small Businesses in 2017

5 Marketing Trends for Small Businesses in 2017

It is somewhat traditional to end off the year with a summary of emerging trends and predictions for the new year, but we understand that as a small business owner you probably want to spend the last few weeks of each year focusing on marketing, sales and customer service over the holiday season, not reading…
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How to Boost Your App Downloads Just After Launch

How to Boost Your App Downloads Just After Launch

When app developers build an app they commonly focus only on creating a great app. There’s nothing wrong with this approach, but they forget about one important thing, i.e., app marketing. There are only a handful of apps that are based on a million-dollar-idea to drive app downloads by itself. This is why app marketing…
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How to Make Engaging App Screenshots for your Business App

How to Make Engaging App Screenshots for your Business App

If a picture is worth a thousand words, then an app screenshot is worth a thousand downloads. In fact, even more than a thousand. In this guide, we look at some of the best examples of App Promotion and share the best strategies on how to create engaging App marketing screenshots that will increase your…
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5 Best Landing Page Builders to Market Your App

5 Best Landing Page Builders to Market Your App

We’ve all been there: you’ve had a great idea for a side project and have built it out into a killer app. But you really need to put together a website before you can start marketing it effectively. App store descriptions don’t exactly give you much space to highlight the most interesting aspects of what…
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Essential Mobile App Marketing Guide for Small Businesses

Essential Mobile App Marketing Guide for Small Businesses

One of the best benefits of having a mobile app for your small business is that it is almost like having an open-line to each of your customers; a means for you and your customers to communicate directly with each other. And part of this communication should, naturally, be in the form of marketing, except…
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Feature Spotlight: Transparency

Feature Spotlight: Transparency

Here at AppInstitute, we’re always striving to make apps built using our app builder look as professional, sleek and modern as possible. To do this, we update our platform frequently with new design and navigation options that add a little extra to the look and feel of our apps. One of the latest editions is:…
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5 Actionable Car Dealership Marketing Ideas

5 Actionable Car Dealership Marketing Ideas

Gone are the days when all you needed to sell your car was a showroom and some white boards in the car windows telling your potential customers their prices. Nowadays, people are embracing the digital age, with a reported 81% of people using their mobile phones to research potential car purchases before committing to buy….
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App Feature Spotlight: ‘About Us’ Tab

App Feature Spotlight: ‘About Us’ Tab

As a small business, one of the most important features of your App should be ensuring your customers know the basics about you. To help you do this our App Maker provides you with a beautiful ‘About Us’ tab so your customers can access all your important business information such as your address, telephone number,…
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