Since we entered the 21st century, we’re all becoming more and more involved in the communication with the help of various devices. In the last 10 years mainly with Internet-connected ones. As technologies develop, they become more affordable year by year, which by now has led to the fact that almost everyone has at least…
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The food truck industry is booming. It’s predicted to expand by 20% in 2019. It’s a space where a growing interest in satisfying food and diverse cuisine is combining with innovative entrepreneurs starting up food trucks as a low-investment, dynamic and often experimental way to make their mark in the foodservice industry. But if you…
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When it comes to starting or growing a business, you have control over one thing: Your personal brand. Sure, as time goes on and you’re successful, it may take on a life of its own with customer reviews, social media, and media coverage. However, in the beginning, crafting an ideal personal brand that resonates with…
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Did you know that 138% more money is made from customers who buy your products via an email offer than by customers who don’t get your emails? Or that email is the biggest driver of customer retention (even more effective than social media)? Our guide to extremely effective email marketing tips for restaurants will help…
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Getting funding to set up a hotel can seem like a daunting task, but these days there are more and more hotel financing options available than ever before. And the market is changing, with smaller scale hotels on the rise. So when it comes to finding out how to finance a hotel, this short guide…
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Holding an event in your restaurant or bar can be a great way to attract customers during quiet periods. There are events to suit every business, including quizzes, VIP experiences, guest appearances and celebrating special occasions. So much so, that you can offer a different event every month – or even every night if you…
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Many famous entrepreneurs are big readers. Bill Gates, for example, is especially upfront about his love for books. He even claims reading has been essential to his success in business. For small business owners, this recommendation from one of the most successful entrepreneurs ever should tell you all you need to know about how useful…
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Podcasts are a great resource for small business owners looking for tips and strategies they can use to grow their business. They can also help people who want to learn how to start a business before taking the leap. Currently, we appear to be in a golden age for podcasts. In the UK, nearly 6…
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Many new businesses look to online marketing to grow their business. There are good reasons for this: it’s cheap, highly targeted, and simple to get started with. However, offline marketing shouldn’t be ignored. This is especially true if your company has a physical presence, such as a spa or a cafe. The offline marketing tips…
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Keeping track of your spending and setting budgets can be a great way to save money. However, it can also be difficult. This is doubly so if you have to manually record purchases to see how much you have spent each month. Budgeting apps make it easy to see where your money is going. Many…
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