Picking a Crowdfunding Platform | 5 Essentials to Know

Picking a Crowdfunding Platform | 5 Essentials to Know

People decide to start their own crowdfunding campaigns for a variety of reasons. Nonprofits and individuals looking to fundraise for a specific project or in support of a particular issue have all found great success online. For nonprofit organizations, crowdfunding campaigns have also become a smart way to increase their public visibility. Huge audiences can…
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The Most Important Metrics That Matter For Your SMB App

The Most Important Metrics That Matter For Your SMB App

Did you realize there are over 197 billion app downloads each year? For businesses looking to appeal to modern consumers, having an app is essential. Whether you run a hair salon, restaurant or a dog grooming service, allowing consumers to connect with your business via this type of technology is important. Most service based businesses…
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Shopping Cart Abandonment | 6 Best Practices to Encourage Completion

Shopping Cart Abandonment | 6 Best Practices to Encourage Completion

If you run your own online store, you already know that a huge variety of elements play important roles in the success of any eCommerce venture. From design to content marketing, lead capture to promotional partnerships, there are tons of moving parts. Let’s say you’ve checked off all the most important boxes as you launch…
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Booking Apps: A necessity for your business.

Booking Apps: A necessity for your business.

A booking app won’t just streamline your booking process, it will help engage your customers, build loyalty, boost retention, and generate more revenue for your business. Welcome to the mobile era We live in a mobile age where we use our phones more than our computers, and the range of activities that can be done…
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Infographic: The Ultimate Cheat Sheet for an Explainer Video Script

Infographic: The Ultimate Cheat Sheet for an Explainer Video Script

The way businesses sell their products has changed due to the rapid advancement of technology. As one of the most important invention, Internet plays a major role in changing consumer shopping behaviour. Online marketing became a thing as soon as the first browser was launched to the public in early 1990s. However, online transaction then…
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Marketing Automation: Ideas to Improve Your Strategy

Marketing Automation: Ideas to Improve Your Strategy

This article was originally written in Spanish by Alice Didier, and translated to English for the AppInstitute blog. I’m sure that on more than one occasion you’ve heard of the term marketing automation, right? With the current importance of this technique in mind, this post will give you some marketing automation ideas to improve your…
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The Definitive Guide to Creating a High-converting App Landing Page

The Definitive Guide to Creating a High-converting App Landing Page

Creating an app today is a serious business. You have an opportunity to make your business available to more people and potential customers. With an average smartphone user having an average of 35 apps on their device and using 52% of them weekly, you get a chance to attract more users. However, when you consider…
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The Ultimate Guide to App Store Optimization 2018

The Ultimate Guide to App Store Optimization 2018

The Mobile App Market is one of the leading industries nowadays. Since their very first appearance, mobile apps and smartphones have evolved a lot during the last few years, attracting more and more users day by day. Despite the success of the mobile app market, there is one common issue that mobile publishers face nowadays:…
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8 Inspiring Salon Twitter Marketing Examples

8 Inspiring Salon Twitter Marketing Examples

If you’re looking for some inspiration on how to achieve better engagement with your followers on Twitter, check out some of the great things these beauty salons across the country are doing on the platform at the minute. Rush Hair & Beauty With 55.5 thousand Twitter followers, Rush Hair & Beauty are smashing their Twitter…
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