The mobile app landscape is a young but extremely vibrant space to play in. You’ve probably seen the stats and heard all about the numbers – but it’s worth reinforcing just how big a deal this industry is. By 2020, it’s expected to generate around $189 billion in revenue via app stores and in-app advertising. And,…
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The restaurant sector in the UK is growing. Shows like Million Dollar Menu are a clear sign that both consumers and the investment community are interested in the space. The sector has been covered extensively by the business press in recent times; driven by debt-fuelled expansion and unfavourable macro-economic trends the sector has seen many…
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There are as many ways to promote your music online as there are music blogs, bands, and fans put together. The internet is literally awash with articles, videos, podcasts and tips from gurus and amateurs alike on how to do this. No doubt you’ve read or viewed many of them. But you’re probably finding you’re…
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Want to be the world’s greatest manager? We’ve got you covered. Whether you’re just starting out or you’re already a seasoned pro. Introduction – what to expect from this article This is your one-stop spot for everything you need to know to help you succeed and excel in your management role. If you only ever…
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If you don’t know where you’re going, odds are you’ll never get there. When you publish your website, you want it to be seen by the right users. You want your audience to find your content and interact with it in a positive way. Ultimately, you want to land a new paying customer, but this…
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You might think that a restaurant’s sole aim is to produce great food and an incredible experience for everyone who comes through the door. Whilst that’s certainly not wrong, actually getting people to know about the restaurant, where you are and why they should pay you a visit is right up there too. All of…
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In marketing, testing your campaigns before launching them fully is very important. This practice is very much applicable even for online marketing strategies such as the use of Facebook ads. Not doing the necessary testing can lead to wastage of your marketing budget, and while Facebook Ads are a lot cheaper than traditional media, testing…
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I love the holiday season, but it can also be an incredibly stressful time. Not only do you have to buy presents for your nearest and dearest, but many of us also have to travel long distances, or prepare a feast for visitors. These stress factors are as old as the holiday season itself, but…
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In recent years entrepreneurship has become trendy; inspired by Facebook, Uber, Airbnb, Apple and Google, tens of thousands of hopefuls have set up technology businesses with the hope of hitting a home run. This has filtered down into our culture; shows like Shark Tank, Dragons Den and The Apprentice have captured our imagination – spawning…
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Facebook is a hugely popular platform for digital advertisers. Estimates suggest it has a 19.6 percent share of all digital adverts in the U.S. This is second only to Google which has around 37.2 percent of the U.S. market. There are some very good reasons for Facebook’s popularity. The platform allows you to target ads…
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