What Is a Social Media Influencer (And How Do I Become One?)

What Is a Social Media Influencer (And How Do I Become One?)

According to the Global Digital Statshot from We Are Social and Hootsuite, an enormous 3.196 billion people actively use social media, which equates to 42% of the world’s population. That means with the right marketing strategy and digital campaign, you could reach literally billions of potential customers across the globe. When it comes to shopping…
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3 Must-Know Content Marketing Secrets That Will Boost Your Sales

3 Must-Know Content Marketing Secrets That Will Boost Your Sales

Content is basically the major way you communicate with your customers in the digital age. So it makes sense to say that the way you produce and distribute your content makes or breaks your business. Although perfect content for each business depends on different factors, there are some must-know factors that would work for almost…
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4 Ways Small Businesses can Improve their Reputation Online

4 Ways Small Businesses can Improve their Reputation Online

Word of mouth is often the first touchpoint for small businesses. These glowing reviews from coworkers, neighbors and friends can drive people to search for your company online. But what happens when potential customers Google your business and find negative content? Data suggests that businesses are at risk of losing one in five customers due…
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14 Cyber Monday Marketing Ideas to Boost Sales This November

14 Cyber Monday Marketing Ideas to Boost Sales This November

Once the excitement of Thanksgiving and Black Friday are over, people just want to relax – and shop. Origin & growth of Cyber Monday On the Monday after Thanksgiving, it turns out, people love nothing better than to put on their comfy pants and get out their mobiles to search for online bargains. In 2005,…
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7 Thanksgiving Marketing Ideas to Drum Up Business This Holiday Season

7 Thanksgiving Marketing Ideas to Drum Up Business This Holiday Season

The fourth-quarter is underway and marketers are scrambling to get eyeballs on their content. At this time of year, competition is at its fiercest and it can be extremely difficult to get noticed. But fear not, we’ve put together a list of meaty marketing tips for you to gobble up so that you won’t feel…
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How to Build Your Own Mobile App – The Step-by-Step Guide

How to Build Your Own Mobile App – The Step-by-Step Guide

Smartphone browsing has overtaken desktop browsing – it now comprises 63% of all browsing habits worldwide. This has accelerated the growth of the mobile app industry which revenued a staggering $88 billion in 2016. It’s only expected to double in the next few years. The huge surge in mobile browsing has not only disrupted digital…
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How to Promote Your Business: the Definitive Guide

How to Promote Your Business: the Definitive Guide

In many ways, the concept of “promoting” your business gives the wrong idea. It implies that your audience are sitting passively at their computers and mobile devices, just waiting for you to push powerfully constructed marketing messages at them. It’s as if people think that marketing’s like that weird fairground game where you spray water…
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The Most Popular Instagram Hashtags and How to Use Them

The Most Popular Instagram Hashtags and How to Use Them

When it comes to social media, Instagram has undeniably cemented itself as the ‘one to watch’ over the past few years. In a market so saturated with various platforms, trends, features and filters, it has continuously managed to reinvent itself to meet the demands of its audiences and to embrace each new trend head on….
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Black Friday by the Numbers: The Statistics Behind the Biggest Shopping Day in the World

Black Friday by the Numbers: The Statistics Behind the Biggest Shopping Day in the World

Black Friday is just a few weeks away, with shoppers and retailers everywhere gearing up for the event. Many have a love/hate relationship with it. On one hand, it can drive some major sales for businesses and customers can get some great pre-Christmas bargains. Yet, its popularity and size causes challenges for businesses as well….
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