Successful Social Media Marketing in 17 Steps

Successful Social Media Marketing in 17 Steps

It’s easy to look at big brands on social media and think “This isn’t so hard” but while they make it look quite effortless, it isn’t without stress, trial and error. Even without the luxury of a large marketing department, smaller businesses can emulate the success of big brands by following the 17 steps laid…
Read More

Content Marketing Tips for Small Businesses

Content Marketing Tips for Small Businesses

For someone more accustomed to traditional forms of marketing, content marketing can be a little bewildering, especially if you make the mistake of Googling a definition of the term. It helps to remember that content marketing does not replace traditional marketing, but complements it. And stick to a relatively straightforward definition such as the one…
Read More

Multichannel Selling 101 – Everything You Wanted to Know But Was Afraid to Ask

Multichannel Selling 101 – Everything You Wanted to Know But Was Afraid to Ask

‘Multi’ usually means great things are on their way: Multipack, multibuy, multi-million-pound jackpot and multichannel selling. Multichannel selling is a great way for businesses to bring in extra traffic, customers and orders but for those on the edge of their multichannel revolution, the idea can be a tiny bit scary. We’re here to give you…
Read More

Dentist Marketing: the Essential Guide

Dentist Marketing: the Essential Guide

It’s a funny thing, dentistry. It’s so essential to everyone’s physical comfort and self image to have good oral hygiene, and yet the idea of a trip to the dentist is a scary prospect for many. Choosing the right dentist is an essential priority for many people. That means your marketing will be make-or-break in…
Read More

Do Restaurants Need LinkedIn?

Do Restaurants Need LinkedIn?

When considering which social networks to use in order to promote your restaurant, LinkedIn might not initially come to mind. However, this platform can have a number of great benefits, some of which might just surprise you! If you want to reach and engage with other people in your industry, LinkedIn can save you time…
Read More

How to Use Twitter for Marketing a Takeaway

How to Use Twitter for Marketing a Takeaway

Marketing your takeaway comes in all forms, shapes and sizes, from the menus you post through the doors of your local neighbourhood to the way you interact with potential customers online. In addition to the growing number of takeaways that are now investing in a website to making online ordering a possibility, an increasing number…
Read More

Creating a Website for Your Business: The Ultimate Guide

Creating a Website for Your Business: The Ultimate Guide

As a small business, your website is going to be a key part of your success. It’s the hub of what you do in the online world, and it’s how lots of your customers will discover your brand. First impressions matter, and it’s highly likely your costumers will become familiar with your website long before…
Read More

Instagram Marketing Guide For Restaurants

Instagram Marketing Guide For Restaurants

The Guardian published an interesting report a couple of years back that chronicled the changing face of food. In the article, columnist Ruby Tandoh points out that a growing number of people no longer prefer “unphotogenic” breakfasts like cereals and marmalade on toast but have instead switched to alternatives like avocado on toast that are…
Read More

15 of the Best WordPress Plugins for Business

15 of the Best WordPress Plugins for Business

Plugins are as useful to WordPress as, well, WordPress is to websites. Plugins are a great way to add functionality to your website, without lots of additional code or an expert to do it for you. There’s plugins for every need, from optimising your marketing to improving security. But with thousands of plugins on the…
Read More

Why You’re Simply Wasting Time With Your Company Blog

Why You’re Simply Wasting Time With Your Company Blog

A company blog is a crucial component of any digital business footprint. It’s no longer enough to just have a website or a Facebook page—your company needs to create and share stories related to what you do. Why? Some telling stats: 6 of 10 online marketers believe that they’ve gotten new customers just through blogging;…
Read More