From New York to Austin, small businesses across the United States are embracing mobile apps as a smarter, more direct way to connect with customers in 2025. Whether itβs a local food truck or a boutique fitness studio, mobile is becoming a must-have channel β not just a nice-to-have.
π± Mobile Usage in the US Is Driving Digital Growth
- Over 97% of US adults now own a smartphone (Pew Research, 2024)
- Mobile app time now makes up over 88% of total mobile usage
- Push notifications, loyalty rewards, and booking apps are becoming core expectations for service-driven businesses
π‘ Why Small Businesses Are Turning to Their Own Apps
US-based small businesses are increasingly realizing the benefits of having their own branded apps, including:
- β Take direct bookings or online orders
- β Offer loyalty programs and coupons without printing costs
- β Send promotions via push notifications
- β Build long-term engagement and customer retention
π½οΈ Aggregators Helped β But Now Come at a Cost
While platforms like Toast, Uber Eats, Square Appointments, and Vagaro helped small businesses digitize, they often take:
- π» High commission fees (15β30%)
- π» Customer data ownership away from the business
- π» Brand visibility off the table
Thatβs why many business owners are now looking to build their own mobile apps using no-code tools.
π§ No-Code Tools Let You Build Without Developers
In 2025, you donβt need a developer or $25,000 budget to launch your own app. Platforms like:
- AppInstitute
- BuildFire
- AppyPie
- GoodBarber
- Glide
β¦let you build iOS, Android, and PWA (web) apps using drag-and-drop editors β no coding required. These platforms often support Stripe, Square, PayPal, appointment booking, loyalty features, and push notifications.
πͺ Real Use Cases from US Businesses
- A hair salon in Chicago launched an app for booking, push reminders, and retail sales β reducing no-shows by 40%
- A food truck in Austin replaced a paper loyalty card with a digital version and now sees 3x more repeat visits
- A Brooklyn-based yoga studio takes all class bookings through their app, syncing with Google Calendar and Stripe
These are real, small local businesses making apps work for them β without complex tech or big budgets.
π Final Thoughts
Mobile apps arenβt just for big brands anymore. With customer expectations growing and third-party platforms taking more revenue and control, US small businesses are now empowered to take mobile into their own hands.
No-code platforms have made it affordable and achievable to launch your own mobile app in 2025 β and to keep your customers, revenue, and brand right where they belong: with you.
Start Building My App Free
See Whatβs Included
Last Updated on May 19, 2025 by David
0 thoughts on “πΊπΈ How Small Businesses in the US Are Using Mobile Apps in 2025”