5 App Design Mistakes to Avoid in 2018 App Builders Before They Were Famous: Tinder’s Sean Rad

App Builders Before They Were Famous: Tinder’s Sean Rad

Tinder didn’t invent the concept of swiping left and swiping right – gestures are an integral part of smartphone UI. But what Tinder did do was to use it so effectively that it has become a cultural phenomenon, referenced throughout pop culture, and emulated by innumerable other apps. From Chris Calmeyn, co-founder of Scout: […]…
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Black Friday 2017: Mobile vs Desktop User Behavior

Black Friday 2017: Mobile vs Desktop User Behavior

Black Friday has become associated in the popular imagination with queues of desperate shoppers busting down the doors to their local megastore to (almost literally) grab the latest discounts. The ensuing Cyber Monday is a nod to the reality that online shopping, whether by mobile devices or laptops and desktops, is a huge trend. But…
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How to Use Chatbots for Improving Sales and Customer Service

How to Use Chatbots for Improving Sales and Customer Service

Agility in customer service processes is essential in today’s world. Our modern lifestyle demands communication be faster and faster, and chatbots have revolutionized the way big corporations deal with their clients. Moreover, they have solved customer problems in a very practical way. But, how can chatbots help you when it comes to customer service? First,…
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Android vs iPhone: The Best Platform to Develop Your App

Android vs iPhone: The Best Platform to Develop Your App

Chatter within the mobile development world today seems to be heavily focused on the Android vs iPhone debate; which of the two leading smartphone platforms to choose when developing your mobile app. This article aims to provide you with an insight into the ins and outs of today’s app market, comparing the benefits and drawbacks…
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How to Run a Mobile-Focused Multichannel Geomarketing Campaign

How to Run a Mobile-Focused Multichannel Geomarketing Campaign

Location matters – and geomarketing is a huge deal. Location-based marketing campaigns can take a number of forms. Maybe you’re using geo-fencing to promote your lunch special to potential customers within walking distance of your restaurant. You could also promote tomorrow’s live entertainment to guests staying at a certain hotel. You could even target customers…
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App Builders Before They Were Famous: Instagram’s Kevin Systrom

App Builders Before They Were Famous: Instagram’s Kevin Systrom

For better or worse, app’s change the way we do certain things. Uber has changed what we expect when it comes to customer service. Snapchat has changed the way we flirt and sext. WhatsApp has changed the way politicians scheme. And Instagram has changed the way we take and share photographs. And it has all…
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Class of 2017: The Best New Apps This Year

Class of 2017: The Best New Apps This Year

When the Apple App Store launched in July 2008, it only offered users access to 500 apps. By July 2009 this number had grown to more than 50,000, a few months before the Android Market relaunched as the Google Play Store with 16,000 apps available. As of March 2017, the Google Play Store has 2.8m…
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App Builders Before They Were Famous: WhatsApp’s Jan Koum Infographic: Why Every Restaurant Needs an App

Infographic: Why Every Restaurant Needs an App

If you didn’t already know, people are using their phones a lot. Smartphone technology has permeated almost every aspect of people’s day-to-day lives, from socialising to shopping. The way we eat hasn’t been left untouched, either. Whether you’re browsing through Pinterest for recipes or sharing your culinary creations on Instagram – your smartphone has had…
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