Black Friday 2019 – Sales Statistics and Consumer Insights

Black Friday 2019 – Sales Statistics and Consumer Insights

Each year Black Friday gets bigger and bigger according to our black Friday stats. What began as a single Friday of super sales to kick off the holiday season after Thanksgiving has accelerated into a seasonal event all of its own. And since Cyber Monday’s day of online deals was bolted on at the other…
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The 4 Do’s and Don’ts of Push Notifications

The 4 Do’s and Don’ts of Push Notifications

In a hyper-digitalized society, push notifications are your best bet for communicating with users of your mobile app. The majority of marketing emails are caught by spam filters, and we tend to ignore the ones that make it to our inbox. SMS is clunky and unreliable, can cost both the sender and the receiver money,…
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Budgeting Apps – Best Mobile Budgeting Apps for Personal Finance and Business

Budgeting Apps – Best Mobile Budgeting Apps for Personal Finance and Business

Keeping track of your spending and setting budgets can be a great way to save money. However, it can also be difficult. This is doubly so if you have to manually record purchases to see how much you have spent each month. Budgeting apps make it easy to see where your money is going. Many…
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History of the Web Timeline Infographic: Celebrating 30 Years of the World Wide Web

History of the Web Timeline Infographic: Celebrating 30 Years of the World Wide Web

March 12th 2019 celebrates 30 years of the history of the web. From the first web page to the way humans connect, communicate, spend and live their everyday lives, we take a look at the major events that have shaped our lives over the past 30 years… A Timeline Infographic: Looking Back at the First 30…
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App Builders Before They Were Famous: Amazon’s Jeff Bezos

App Builders Before They Were Famous: Amazon’s Jeff Bezos

Ever since Amazon launched in 1995, not a year has passed without Jeff Bezos being mentioned in news articles a few dozen times. But 2018/2019 was a little different, with the number of mentions exploding both as a result of Bezos being named the richest man in modern history, and he and his wife of…
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Your Expert Introduction to Mobile Marketing in the Smartphone Era

Your Expert Introduction to Mobile Marketing in the Smartphone Era

Marketers are quick to recognise the opportunities presented by new consumer facing products, resources, and technology. For them, whatever product they are currently promoting is always the right product, so they are always looking, instead, for ways in which to match it to the right consumer, in the right place, and at the right time….
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Geofencing – What Is Geofencing and How Does It Work?

Geofencing – What Is Geofencing and How Does It Work?

Have you been just about to step foot into your car for your commute home when your phone has buzzed in your pocket with a notification of what the traffic is like and how long your journey is expected to take? This is known as geofencing and is a marketing tactic that an increasing number…
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iPhone Tips: 31 Ways to Make the Most of Your iPhone’s Features

iPhone Tips: 31 Ways to Make the Most of Your iPhone’s Features

Every new iPhone release and update to the iOS operating system comes with a host of new features and tricks. Many are easy to miss or hard to find among the myriad of options menus. As upgraders move on to the latest models and iOS 12, this feature provides ways to be more efficient, productive…
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5 App Design Mistakes to Avoid in 2018 Reduce Customer Friction and Increase Mobile Sales with These Quick Tips