Ideas come and go, but what’s above all is to have the right ideas that you can use for your strategy presentations. It’s your time to make a good first impression, and the only way to do that is to have the right idea to present.
That being said, you are always in need of creative ideas you can use in your presentations. Nevertheless, whether you are working on a local or international project, quality compromises should never be made.
Well, without wasting any more time, let’s take some time to learn more about some creative ideas you can use for your marketing strategy presentations.
10 Ideas you can use for your marketing strategy presentation
Define your marketing & business objectives
Before you start doing anything during your presentation, you want to clarify the brand’s objectives and what type of problems are you going to solve for the organization? Moreover, if you can’t figure this out, it might be more difficult for you to create your marketing strategy.
Before you start presenting your first slide, if you don’t know your objectives, most viewers won’t be interested in listening to your presentation any further.
Find a template for your project proposal
Before we recommend anything else, you want to stop and ensure you find a template for your proposal. Templates make your presentation easier to set up since they offer creative fonts, designs, and ready-made presentations. Instead of wasting time trying to set up everything from scratch, you can do so with a template.
Professional teams create templates, so this is your chance to present your unique project to investors, prospects, stakeholders, and others that will participate in your presentation. Moreover, don’t forget that templates are customizable as well.
Don’t forget to include your business goals
Great marketing is built behind great business goals. Your marketing strategy should be in line with your business goals. After, you combine your marketing goals with your business ones to get the maximum support. Moreover, here are what your business goals might be like:
- Increasing product and service awareness
- Sell more products from suppliers
- Find the proper customer segment for you
Whenever you set goals, you need to measure the outcome of the goals as well. You can use the SMART approach, which stands for:
- Specific: Stats what you are trying to achieve
- Measurable: Measures you can use to predict results
- Achievable: Sets goals that are clearly within your budget capacity
- Relevant: Sets goals that help you improve apparent aspects of your business
- Time-bound: Sets goals that you can achieve within a specific time period
Set your marketing goals
You set and stated your business goals in the presentation. Now, it’s time to include your marketing goals. As we mentioned, marketing and business goals go together, so if you don’t align with each other, your strategy will go to waste. Marketing goals motivate you to track your success levels.
Marketing goals can’t always be achieved within a short period, so you must set your marketing goals for the long term. So, put the time frame on when you think you may be able to achieve them and ensure that your goals are clear. You don’t want to set marketing goals that seem impossible to achieve, so you should be clear and realistic about this.
Nevertheless, including the practical measures, you’ll undertake in your presentation to achieve your marketing goals. Of course, you can mention that along the way; you might need to make amendments since you never know what kind of competitors will enter the market or innovations that’ll be made.
Include the value proposition you promise to deliver
Before someone accepts to invest in your project or work with you, they want to know what is in it for them. So, ask yourself, what kind of value proposition are you delivering? In short, a value proposition is a statement that shows why your customer should consider buying a product or service from you.
A common issue with marketing managers is that they’ll try avoiding this part and jump directly to their target segment. However, you can’t ever do that if your customer doesn’t know your value proposition. Your value proposition shows precisely why you are better than your competitors and is an excellent start to getting direct feedback.
A great way to start showing your value proposition would be to include what your product and service have that your competitors don’t. Moreover, this is an excellent part of a presentation and shows investors and stakeholders why you are worth their time.
Include your competitors
The real question is who your competitors are? If you don’t know your competition, you most likely don’t know what you are doing. It’s dangerous to enter a market and never know who you are competing against. Nevertheless, you can run a competitor analysis. A competitor analysis will identify who your competitors are in your industry and what their marketing strategies are.
In your presentation, you can include what a customer’s alternatives can be. For example, your competitor isn’t offering something you are or is offering less than you are.
Define who your customers will be
Just like you would define your competitors, make sure to specify your customers as well. You can use your market research strategies to develop a buyer persona of who your buyer is and include them in your presentation.
The profile can reveal their buying patterns, how, where, and what they buy. However, don’t forget to review what is trending for your customers continuously. Nothing can be trending forever, so you want to ensure that you are constantly following the trend in order to stay updated with upcoming opportunities and get your marketing message across.
Don’t try to seek new customers and forget about your current customers.
Use market segments
Whenever you want to create your marketing presentation, it’s important to understand the market. Sometimes, we think one segment is enough to satisfy our marketing strategy, but this isn’t entirely true. By segmenting everything down to submarkets, we can create a better marketing communication strategy suitable for each sub-market.
Include the purchase path your prospects undergo
Above all, don’t forget to include the purchase path your customers undergo. This is a part you shouldn’t forget during your marketing presentation. Ask yourself, how are your customer’s shopping? Is it through mobile, desktop, or are they directly going to a physical store and buying items from there?
Statistics won’t ever be able to give you an accurate prediction on this since each industry has different results.
For example, the clothing industry can have more purchases made on mobile, while another industry might have more done on desktop or in-store presence. Therefore, it’s important you research your industry to find out what the true answer is.
Nevertheless, it’s important to mention how you are willing to improve the customer experience in your marketing presentation. By thinking this through, you are creating an ideal strategy that can be well-communicated in your presentation.
Include the 4 Ps of marketing
The 4 Ps of marketing are:
So, why is it essential to include the 4 Ps of marketing in your presentation? To better identify the Ps of your marketing strategy, you can use business case studies to have a better discussion. For example, what types of marketing channels should you leverage to market your brand? As you may know yourself, there are different types of marketing channels such as social media, radio, websites, billboards, email, and much more.
Some marketing channels are traditional, and some are part of modern-day marketing strategies, but you need to identify in your presentation which channels you will use and how they work for you. Then, analyze what kind of effect they have on your business and why you chose to use them.
Wrapping things up
That’s about it for this article. Now, you have ten valuable and powerful ideas you can use for presenting your marketing strategy in front of prospects, investors, stakeholders, and more. Nevertheless, we also mentioned that it’s a good idea to include a template when you set up your presentation.
You want to save time and not start from scratch. Moreover, the ideas we presented to you all have to do with setting up the right marketing strategy for your business, aligning your business goals with your marketing ones, and ensuring that you clearly explain what your audience needs to know.
The rest lies in how well you’ll communicate your marketing strategy to your audience!
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