How To Do Influencer Marketing The Right Way

How To Do Influencer Marketing The Right Way

It’s no secret that social media has taken our world by storm. In fact, there are so many people online that in a study by Hootsuite, they mentioned there are now 3.196 billion people using social media! Which is why it is imperative that brands use these platforms to market to their audience. So important…
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Best Ways To Optimize & Monitor Your Website Flow School Marketing: 7 School Marketing Strategies You Can Use Today

School Marketing: 7 School Marketing Strategies You Can Use Today

These days parents and pupils have an increasing range of options when it comes to choosing a school. But we can help you make your school stand out from the rest, attract new enrollments and raise its public profile with these practical online marketing tips for schools. Promoting your school with online search A lot…
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Marketing Automation: Ideas to Improve Your Strategy

Marketing Automation: Ideas to Improve Your Strategy

This article was originally written in Spanish by Alice Didier, and translated to English for the AppInstitute blog. I’m sure that on more than one occasion you’ve heard of the term marketing automation, right? With the current importance of this technique in mind, this post will give you some marketing automation ideas to improve your…
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20 Killer Marketing Strategies for Small Businesses

20 Killer Marketing Strategies for Small Businesses

Every small business is unique. If you want to grow, you need a strategy that fits your needs, and is appropriate for the level of resources you have. All of these strategies, if followed, will help your small business grow in incredible ways. Some you’ll want to put into practice right away, and others may…
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The Ultimate Beginner’s Guide to A/B Testing

The Ultimate Beginner’s Guide to A/B Testing

Even if you are a relatively new internet user, you’re bound to have encountered the term A/B testing, or split testing. It’s hard to miss, since we’re no longer just split testing websites, but also online ads, and apps – well, just about anything digital. But chances are you didn’t really pay much attention, which…
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How to Encourage App Users to Review Your App