How To Do Influencer Marketing The Right Way

How To Do Influencer Marketing The Right Way

It’s no secret that social media has taken our world by storm. In fact, there are so many people online that in a study by Hootsuite, they mentioned there are now 3.196 billion people using social media! Which is why it is imperative that brands use these platforms to market to their audience. So important…
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Best Ways To Optimize & Monitor Your Website Flow Marketing Automation: Ideas to Improve Your Strategy

Marketing Automation: Ideas to Improve Your Strategy

This article was originally written in Spanish by Alice Didier, and translated to English for the AppInstitute blog. I’m sure that on more than one occasion you’ve heard of the term marketing automation, right? With the current importance of this technique in mind, this post will give you some marketing automation ideas to improve your…
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The Ultimate Beginner’s Guide to A/B Testing

The Ultimate Beginner’s Guide to A/B Testing

Even if you are a relatively new internet user, you’re bound to have encountered the term A/B testing, or split testing. It’s hard to miss, since we’re no longer just split testing websites, but also online ads, and apps – well, just about anything digital. But chances are you didn’t really pay much attention, which…
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How to Encourage App Users to Review Your App