How to Use Trending Hashtags for Better Marketing on Instagram It takes a genius to invent the hashtag as a perfect means to categorise content in social media. It takes a super-patient person to use this blessing to the full because searching good hashtags for Instagram posts is a lot of work. Another way to…
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Every business needs a strong customer service team. They’re the face of your company, and will be the first touchpoint people come to if they ever have a question, concern, or complaint to make. So, not only do you need to ensure that you hire the right people for this job, but you also have…
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Ever since mobile apps were first introduced, the market for them has grown and blossomed year after year. That all changed in 2022, when people spent less on mobile software than they had over the previous 12 months. The contraction of the app economy set alarm bells ringing, but is it all doom and gloom,…
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By integrating the right imagery into your business’s web design, you can convey important information and elicit emotions that nudge your visitors toward converting. The result? More sales, and a bigger bottom line. In this article, we’ll discuss actionable tips you can start using right away to turn your website into a sales machine through…
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Humans love storytelling. While you may not think this has much to do with your business’s website, the truth is that your website copy can tap into this very human reality and convert more of your visitors into paying customers. By failing to spend the time and effort necessary to craft effective website copy, you…
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Many components of your web design contribute to the overall user experience and push prospects through your sales funnel, but few are quite as important as your calls to action. A call to action is an instruction — often placed on a button — that nudges users to take an action you desire. For example,…
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The thing about apps is that they help solve some problems. When a problem arises developers and programmers are looking for the most practical way to solve it which is why apps are built. Whether they’re social media apps or entertainment ones, apps are amazing ways to solve all sorts of problems. Another example of…
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It’s one thing to get a customer to buy from you one time, but another challenge altogether to keep them as a recurring client. By fostering stronger connections with your clients, you can encourage them to remain loyal to you even in the face of strong competition. Today’s consumers are bombarded with ads, marketing communications,…
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In marketing as in physics, friction impedes motion and slows things down. So, when it comes to optimizing your customer’s journey, friction is the last thing you want to create. Anything that makes it more difficult for your customers to smoothly move through the process toward converting can be considered friction and, the more friction…
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If you’ve spent any time in the marketing world, you’ve probably heard the common refrain that “content is king” more than a few times. The truth is, it’s oft-repeated because it’s true. Content marketing is a powerful tool to have in your arsenal because it’s effective in multiple ways For instance, it contributes to SEO…
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