It’s always rewarding for us to see charities and nonprofits using our app builder for a good cause. Charity apps are a great way to raise awareness, keep in contact with supporters and those that benefit from your work. That’s why wanted to do a case study on Leicestershire MS Therapy Centre – one of our favourite app success stories.
The Leicestershire MS Therapy Centre was founded in 1985 to offer non-medical therapies to people with multiple sclerosis. Over thirty years, the centre has extended its offerings to people who suffer from other health conditions and general sports injuries.
Since its inception in 1985, the Leicestershire MS Therapy Centre has grown significantly in response to the needs of the community. Initially focused on multiple sclerosis, the centre expanded to assist individuals with a range of conditions over the years. Pioneering efforts included integrating new therapeutic practices that were ahead of their time, ensuring that visitors had access to the latest health treatments. This adaptability helped solidify the centre’s reputation as a trusted provider of support and care services.
“We’re entirely self-funded, receiving no grants from the central government or the NHS.” Said Graham Bee, the centre’s founder. “The centre offers a range of therapies, including aromatherapy, reflexology, massages, hot stones, Hopi ear candles, and facials.”
The centre’s therapies are designed to cater to various needs, promoting overall wellness. Aromatherapy, for example, is known for its ability to relieve stress and enhance relaxation, while reflexology targets pressure points to potentially improve bodily functions. These offerings provide clients with holistic options to manage symptoms associated with chronic conditions and sports injuries.
“After building our first app, we’re convinced it’s the future.”
They even offer something called ‘hyperbaric oxygen therapy’, which enhances the body’s natural healing process by inhalation of 100% oxygen in a total body chamber.
Hyperbaric oxygen therapy involves high-pressure oxygen delivery, which is thought to accelerate healing and alleviate symptoms in multiple sclerosis patients. Research highlights its potential to reduce inflammation and improve neurological function, positioning it as a promising adjunctive treatment for those coping with MS.
Being self-funded, the centre needed an affordable way of keeping in touch with a growing customer base. “We wanted to make people aware of our services and to promote where we were. When you look at the cost of posters, leaflets etc it makes good sense to create your own app. After building our first app, we’re convinced it’s the future.” said Bee.
Graham was impressed with how quick it took to build his first app using the AppBuilder. After a few weeks, he came away with a fully functional app ready for users to download. To top it off, it was an enjoyable process. “We had a blast doing it,” Graham said.
The app features an intuitive interface that allows users to effortlessly schedule therapy sessions, access enlightening resources, and stay informed about the latest events at the centre. This user-friendly design ensured that even those new to app technology could easily navigate and benefit from its functions.
“We had never created an app before and we found it straightforward and easy to use. We also found the company good to use for advice, guidance and communication.”
We were super impressed to see centre’s app garner 1000 downloads in such a short space of time. I asked Graham how they managed to get their app on so many devices. “Every poster, booklet and leaflet – as well as our website – has the QR code for people to scan”.
Seeing a self-proclaimed app novice produce one with so many downloads was fantastic for us – and a real testament to the intuitiveness of the product. What’s more – we were delighted to see that the app was well received by customers.
To sustain its operations, the centre employs a range of fundraising efforts including charity events and community partnerships. These initiatives are vital in generating support, offering the public an opportunity to contribute directly to the centre’s mission. Maintaining such financial strategies ensures continued independence and the ability to provide invaluable services.
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