Elite Housing Management – AppInstitute Case Study 9 Cybersecurity Solutions for Small Business

9 Cybersecurity Solutions for Small Business

It’s a common misconception that larger organizations with hundreds of computers networked and as many or more numbers operating on them would be a prime target for hackers. But the reality is quite the opposite. It is the smaller businesses that are affected by cyberattacks the most, and this has been established through volumes of…
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5 Ways to Boost Customer Journey Optimization from Start to Finish

5 Ways to Boost Customer Journey Optimization from Start to Finish

From the first time a customer hears about your business to the moment they become a client, there is almost a limitless number of variables that dictate their behavior. This period is often referred to as the customer journey and while not everything is in your control, there are steps you can take to boost engagement…
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5 Ways to Get Your Business More Referrals

5 Ways to Get Your Business More Referrals

Communication, professionalism, and leaving a lasting impression. Those may be the key components of a happy business. All of which funnel into how your customer perceive you. What you may not realize is that all of these actions on your part can actually increase your word of mouth marketing. Meaning, happy customers will refer you,…
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Top Tech Support Tips for Your Small Business

Top Tech Support Tips for Your Small Business

We’d probably all agree that our businesses need some form of IT support to run smoothly. Whether you’re the owner of a small business that’s been submerged with requests from new customers or the CEO of a small company whose tech infrastructure is overwhelmed, you probably need better technology solutions. However, incorporating and maintaining the…
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Case Study: Natural Balance Therapies Are Bing Ads Really Worth It?

Are Bing Ads Really Worth It?

When you are considering running a pay-per-click campaign for your business, the first platform that will undoubtedly come to mind is Google Adwords, and as the biggest PPC platform utilising the largest search engine in the world, it’s easy to understand why. However, there are other options available aside from Google, with Bing Ads being…
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How ‘Dogfooding’ Will Help Your Business Grow

How ‘Dogfooding’ Will Help Your Business Grow

In 2013, an investment banker was delivered a pizza by his former employee, Will Shu. Shu had not, in fact, had his career seriously derail at some point. Instead, in a years time, he was about to found Deliveroo, now the UK’s largest delivery service. Shu had actually been doing research about his potential customers…
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Should I Make an App, Website or Both?

Should I Make an App, Website or Both?

When you are looking for ways to push your business to a digital audience, the question of how you will do this will undoubtedly be at the forefront of your thinking. There are a number of different options available, from the tried and trusted website – to the new and innovative app, but which should you…
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Five Tips For Developing Brand Voice

Five Tips For Developing Brand Voice

In the world of marketing, the tone of your company’s brand voice can be a game-changing differentiator. Why do you need a brand voice? For starters, the tone and feel of your brand are how your company communicates to your audience, gives your customers a touchstone to recognize your brand, and ultimately helps determine who…
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