Technology is ever-changing and the way that businesses can market themselves evolves with it.
With the exponential growth of smartphone adoption, businesses witnessed an incredible shift in the way that it was possible to market products and services. In brief, smartphones opened up a direct channel to reach consumers, and in just a few years, it has quickly grown into one of the most powerful channels for businesses to transact, drive loyalty and communicate.
As mobile evolves, so does the technology that comes with it. So what is next for mobile? As the title of the post suggests – it’s the Progressive Web App.
Progressive Web Apps (PWAs) offer several advantages over native apps. They are cost-effective, as they require less development time.
Being platform-independent, PWAs also have the ability to reach a broader audience. They improve user experience by allowing offline access and feature automatic updates, bypassing app store logjams.
Technical Features of Progressive Web Apps
Progressive Web Apps integrate modern features such as service workers, allowing offline browsing and fast loading times.
Push notifications enhance engagement by delivering timely updates. Secured by HTTPS, PWAs ensure safe data transmission and deliver a reliable user experience, even in low connectivity areas.
We’ve compiled the latest statistics from Google’s own case studies on Progressive Web Apps to find out how they compare to native apps.
Case Studies from Google
Google’s case studies highlight successful PWA implementations like Twitter Lite, which boosted user sessions and reduced data consumption.
Pinterest saw increased conversions after launching its PWA, demonstrating the platform’s effectiveness in user retention and satisfaction.
Here are some of the key statistics and benefits of PWAs taken from the findings:
- +68% increase in mobile traffic
- 15 x faster to load and install
- 25X less device storage required
- 52% average increase in conversions
- Sessions are on average increased by 78.25%
- Engagement is often increased by 137%
- The average load time for a page is 2.75 seconds
- Compared to mobile website’s, bounce rate is reduced by a phenomenal 42.86%
- On average, page views increased by a staggering 133.67%!
Global Adoption and Industry Usage
Progressive Web Apps are embraced globally across various industries.
E-commerce giants, media platforms, and retail sectors widely adopt PWAs. This trend highlights their effectiveness in engaging users and enhancing mobile experiences, making PWAs a favored choice for businesses.
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