The web is arguably the most powerful sales tool ever invented, and yet the scope it represents might leave newcomers to online selling feeling understandably intimidated.
With the help of the following tips, you can turn tech to your advantage and reach your goals of getting your product to as many customers as possible.
A mailing list is immensely useful for keeping prospects and existing customers in the loop, letting them know what you have to offer, and providing unique incentives that will increase the likelihood of them making a purchase.
There are lots of software tools which can simplify and accelerate your email marketing efforts. The trick is to combine these with well-crafted content, rather than rushing to send out your missives without making the most of this opportunity.
The way you present your products is almost as important as the quality of what’s contained within the packaging. You can embrace this as a means of cementing your brand identity, and distinguishing it from its rivals.
For example, with custom packaging pouches, modern food brands can make a statement and become more than just a generic offering, as well as seeming professional and well-practiced, even if they are freshly minted startups.
Success for an online selling business is not secured at the point of sale; it comes when you get an existing customer to make a second purchase, and to stay loyal over the months and years that follow.
This is where tools to empower your sales team come into play. Being able to track customer relationships over time, providing them with the assistance they need, and also being able to create bespoke follow-up messaging based on your past interactions, will give you the edge.
Social media is much more than just a place to shout about your new products. Today, it can be an all-encompassing sales tool in its own right, letting you both promote and sell goods directly to customers, without necessarily needing to get a third party platform involved.
Of course even if your advertising aims on social media involve driving traffic to your ecommerce site, you should still be eager to implement sales campaigns on the platforms that are most popular among your prospects.
Once again there are a raft of software solutions that make social media sales easier, from the integrated analytics that the sites themselves offer, to the third party management platforms which let you do everything from automating a publishing schedule to monitoring for brand mentions.
In the case that you’re running a standalone ecommerce site, rather than using a separate sales platform to get your products into the hands of consumers, you can’t afford to skimp on optimization.
If a website isn’t on point when it comes to performance, then even if you manage to earn clicks and visits from the right prospects, they might not convert because they’re not impressed with the experience.
Pages have to load as soon as possible, and they must also display correctly on whatever device is being used, from a desktop PC to a smartphone.
Product images also have to be high quality, without being a burden on the aforementioned page load speed. And if they don’t give an accurate representation of your products, you’ll not earn that all-important loyalty.
Let the mistakes of others be the lessons you take with you and apply to your own online selling business. And remember to always use technology to your advantage, as it will both improve your results and save you time and money.
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