What are trending hashtags on Instagram in 2023

How to Use Trending Hashtags for Better Marketing on Instagram

It takes a genius to invent the hashtag as a perfect means to categorise content in social media. It takes a super-patient person to use this blessing to the full because searching good hashtags for Instagram posts is a lot of work. Another way to employ the potential of this simple, yet powerful content labeling technique is to entrust hashtag generating to the tireless AI-based tool.

Why is Using Hashtags on Instagram So Important?

Invented to facilitate grouping and searching content on a specific topic, hashtags have become one of the most efficient ways of free Instagram promotion. Instagram hashtags help businesses and potential customers meet each other. Users add popular Instagram hashtags to their captions so that others can see photos and posts on the same topic when they search by hashtag.

Using hashtags effectively on Instagram requires avoiding some typical missteps. Many users lean towards generic hashtags that are too broad, reducing the chances of reaching a targeted audience. It’s important to research hashtags not only for their popularity but also for their relevance to your content.

Regularly updating your hashtag strategy helps you adjust to ongoing trends and stay current. Neglecting this can lead to diminished engagement.

Instagram hashtags can be general that are used by everybody and niche that relate to specific products, services, or campaigns. Whichever you use, you make your posts more noticeable in the ocean of similar content.

You may want to know how many hashtags you should add to your Instagram posts or Reels and where to put them. Just pick a couple of good hashtags relevant to the subject of your account, another two or three indicating your location, and five to seven relating to the post. Hashtags can be added at the end of your caption, they can be used as meaningful words nicely interwoven in the text or grouped in the first comment to your post.

How Do I Find Trending Hashtags for Instagram?

Now that you’re convinced that using hashtags is a must, you’re probably wondering how to find the best hashtags for Instagram. To find trending Instagram hashtags, use the platform’s search function. Type in a keyword that you think is relevant to your post and go to the Tags tab. You’ll see a list of hashtags and the count of posts with these hashtags. Find suitable ones that are not extremely popular — say, with a usage of 50K and less.

Combining popular and niche hashtags can enhance your post’s reach. Popular hashtags will attract a wide audience, while niche ones target specific interests.

This mix ensures that your content is seen by both a vast audience and those likely to engage deeply. Balancing these can optimise your presence on the platform.

Check out what hashtags your competitors from the same niche or industry use. Borrow their ideas to capture the attention of your potential followers.

What are the Most Popular Hashtags for 2023?

To answer this, we need to know what hashtags are trending right now on Instagram. We’ve been closely following what hashtags our hashtag generator users copied most often in 2022. Here is Inflact’s list of 30 top hashtags on Instagram:

1. #photography
2. #photooftheday
3. #nature
4. #travelphoto
5. #instagram
6. #love
7. #travel
8. #traveltheworld
9. #fashion
10. #foodphotography
11. #picoftheday
12. #art
13. #traveler
14. #motivationalquotes
15. #travelphotography
16. #traveller
17. #travelingram
18. #traveladdict
19. #travelblog
20. #fashionphotography
21. #traveldiaries
22. #travels
23. #lifestyle
24. #motivation
25. #travellife
26. #igtravel
27. #travelholic
28. #digitalmarketing
29. #instatraveling
30. #travelawesome

Tools for Analyzing Hashtag Performance

Analysing the performance of your hashtags can inform future decisions. Instagram Insights provides valuable data on which hashtags drive the most engagement.

Other platforms like Sprout Social and Hootsuite offer in-depth analytics, allowing users to track the success of specific hashtags over time. By understanding these metrics, you can refine your strategy to increase visibility and interaction.

Conclusion

People often use Instagram’s search option when they are looking for specific content by hashtag. If you choose the right hashtags for your posts, they will draw your target audience in. Your account will have a larger reach and, if you publish quality content, gain a bigger following.

Last Updated on April 22, 2025 by Ian Naylor