8 Best Practices for LinkedIn Marketing

8 Best Practices for LinkedIn Marketing

With more than 260 million monthly active users present on LinkedIn, it is without a doubt is any marketers’ dream! And still, many people approach LinkedIn as a job and resume posting site. But times have changed long back ago! By creating a Linkedin business page, you can take advantage of Linkedin for your business. A…
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What Is a Social Media Influencer (And How Do I Become One?)

What Is a Social Media Influencer (And How Do I Become One?)

According to the Global Digital Statshot from We Are Social and Hootsuite, an enormous 3.196 billion people actively use social media, which equates to 42% of the world’s population. That means with the right marketing strategy and digital campaign, you could reach literally billions of potential customers across the globe. When it comes to shopping…
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Successful Social Media Marketing in 17 Steps

Successful Social Media Marketing in 17 Steps

It’s easy to look at big brands on social media and think “This isn’t so hard” but while they make it look quite effortless, it isn’t without stress, trial and error. Even without the luxury of a large marketing department, smaller businesses can emulate the success of big brands by following the 17 steps laid…
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Do You Need Google+ for Your Business?

Do You Need Google+ for Your Business?

It may be news to some, but Google’s social media service is still alive and kicking. And for those who want more than likes and silly pictures, it can be a valuable business tool. So, what’s to like and do on the social side of Google+. Many people have a Google+ account. Perhaps as part…
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Should Your Business Be on Snapchat?

Should Your Business Be on Snapchat?

As Facebook becomes mired in controversy and Twitter stagnates, no matter how what the message length, Snapchat is rapidly becoming the social media poster child. With its smartphone-only image focus, it helps brands connect with a young audience and the essential millennial segment on their own terms. That might scare the pants off some marketers,…
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Does My Business Need to Be on Pinterest?

Does My Business Need to Be on Pinterest?

Pinterest is the visually stimulating social media service that can sit neatly alongside a company’s Facebook or Twitter account. But will your business really see any reward from the process of uploading images or video, and what are the costs and benefits for your company? Pinterest for Business aims to engage users and customers, helping…
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7 Instagram Marketing Tips for Beginners

7 Instagram Marketing Tips for Beginners

With over 800 million users, 500 million of which use the social media platform on a daily basis, it’s no surprise that an increasing number of businesses are turning towards Instagram to target a whole new audience of potential customers. As an incredibly fast-growing platform, Facebook saw the perfect opportunity to invest early and decided…
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6 Features of a Great Video Marketing Campaign

6 Features of a Great Video Marketing Campaign

When it comes to things that are hot right now in the digital space, videos are right up there. With the fast-paced lives we all live, consumers don’t have time to read page upon page of content, yet a 30-second video is easily digestible and can leave a lasting impression. If you’re thinking of developing…
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Which Social Network Should You Advertise On?

Which Social Network Should You Advertise On?

The rise of social media is difficult to ignore in today’s society, and whilst you might have a personal profile to connect with friends from your school days, there’s also now the potential for it to benefit your business too. With millions of users on Facebook, Twitter, LinkedIn, Instagram and many more, there’s a whole…
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10 Steps for Crafting a Perfect Twitter Ad Campaign