Successful Social Media Marketing in 17 Steps

Successful Social Media Marketing in 17 Steps

It’s easy to look at big brands on social media and think “This isn’t so hard” but while they make it look quite effortless, it isn’t without stress, trial and error. Even without the luxury of a large marketing department, smaller businesses can emulate the success of big brands by following the 17 steps laid…
Read More

Should Your Business Be on Snapchat?

Should Your Business Be on Snapchat?

As Facebook becomes mired in controversy and Twitter stagnates, no matter how what the message length, Snapchat is rapidly becoming the social media poster child. With its smartphone-only image focus, it helps brands connect with a young audience and the essential millennial segment on their own terms. That might scare the pants off some marketers,…
Read More

Does My Business Need to Be on Pinterest?

Does My Business Need to Be on Pinterest?

Pinterest is the visually stimulating social media service that can sit neatly alongside a company’s Facebook or Twitter account. But will your business really see any reward from the process of uploading images or video, and what are the costs and benefits for your company? Pinterest for Business aims to engage users and customers, helping…
Read More

7 Instagram Marketing Tips for Beginners

7 Instagram Marketing Tips for Beginners

With over 800 million users, 500 million of which use the social media platform on a daily basis, it’s no surprise that an increasing number of businesses are turning towards Instagram to target a whole new audience of potential customers. As an incredibly fast-growing platform, Facebook saw the perfect opportunity to invest early and decided…
Read More

Which Social Network Should You Advertise On?

Which Social Network Should You Advertise On?

The rise of social media is difficult to ignore in today’s society, and whilst you might have a personal profile to connect with friends from your school days, there’s also now the potential for it to benefit your business too. With millions of users on Facebook, Twitter, LinkedIn, Instagram and many more, there’s a whole…
Read More

10 Steps for Crafting a Perfect Twitter Ad Campaign How to Market Your Retail Business on Social Media

How to Market Your Retail Business on Social Media

Social media usage continues to grow, with 77 percent of online adults using social networking sites as of November 2016. As a small retail business, you’ll need to ensure your marketing strategies keep up with this growth in order to maintain engagement and revenue. Here’s how you can do so. 1. Give them updates. Loyal…
Read More

Three Strategies to Build Your Brand Using Social Communities Investing in Social Media Advertising

Investing in Social Media Advertising

Previously we wrote about getting started with social media, and together with what we have written about achieving social success, you should be able to create a dynamic presence on several social media platforms. But this does not guarantee that everything you post will be seen by a large number of your followers, or that…
Read More

Getting Started With Social Media

Getting Started With Social Media

There are more than 200 well-known social media platforms currently in operation, and even when you trim the list to only the most widely used, you’re still looking at 20+ platforms. So it is easy for small business owners to feel overwhelmed, and to give up on social media before even getting started. Don’t. While…
Read More