5 Best Landing Page Builders to Market Your App

We’ve all been there…  you’ve built a great app and can’t wait to show it off. But before you can market it effectively, you need one thing: a landing page that actually converts.

A great landing page is more than just a digital poster. It’s your app’s storefront, sales pitch, and data capture form rolled into one. Unlike app store listings, landing pages give you space to tell your story, showcase visuals, highlight features, and capture leads via email or sign-ups. That’s why we are here to bring you the round up of our five best landing page builders for 2025!

In 2025, building one doesn’t require a developer or designer. With today’s no-code tools, you can launch professional, high-converting landing pages in hours — not weeks.

“Your landing page is often your app’s first impression. If it doesn’t load fast, look great, and make users click, you’ve already lost them.”
-Ian Naylor, Founder of AppInstitute

Let’s explore the top landing page builders that make it fast, affordable, and effortless to get your app online.

What To Look for in a Landing Page Builder (2025 Checklist)

Before choosing a platform, here’s what matters most this year:

1. Ease of use: Drag-and-drop editors save time and frustration.
2. Template variety: More templates mean more flexibility for your brand.
3. Mobile responsiveness: Over 70% of users visit app sites on their phones.
4. Integrations: Seamless links with email tools, analytics, and CRMs.
5. Pricing: Balance cost with must-have features.
6. Speed & SEO: Fast load times and optimized meta data boost discoverability.

“The best landing pages combine design, storytelling, and data. They don’t just look good – they make people click.”
-Jessica Brown, Growth Strategist at AppLab Collective

1. Launchrock – Best for Pre-Launch Signups

Use case: Building hype and collecting emails before your app goes live.

Launchrock started as a pre-launch tool and remains perfect for early-stage marketing.

Highlights:

• Simple setup with “coming soon” templates

• Focus on email capture and user growth

• Ideal for early buzz or beta invites

Best for: Solopreneurs testing an idea or gathering interest pre-launch.
Pricing: Free

2. Wix – Best for Visual Customization

Use case: One-page app websites with full creative control.

Wix remains one of the most accessible website builders. Its drag-and-drop editor lets you design visually appealing sites without code.

Highlights:

• Large selection of customizable templates

• App-like builder interface

• Free plan available, with affordable upgrades

Watch out for: Free sites display Wix branding, and switching templates later can mean re-adding your content.

Pricing: Free (basic), $5–$25/month (premium)

3. Unbounce – Best for Marketers & A/B Testing

Use case: Conversion-focused landing pages with analytics and optimization.

Unbounce is built for marketers. It offers beautiful templates designed to drive signups, downloads, and sales.

Highlights:

• Advanced A/B testing

• Dynamic text replacement for ads

• Conversion-optimized layouts

Best for: Growth teams or marketers running ad campaigns.
Pricing: $49+/month

4. Squarespace – Best for Polished, Multi-Page Sites

Use case: Creating a professional site that feels like a brand, not just a page.

Squarespace combines ease of use with high-end design. It’s ideal if you want something between a simple landing page and a full business site.

Highlights:

• Premium design templates

• Built-in e-commerce and blog tools

• Custom URLs and CSS flexibility

Pricing: $12/month (Personal), $18/month (Business)

5. Instapage – Best for Fast Campaign Deployment

Use case: High-volume PPC campaigns and quick landing page testing.

Instapage emphasizes speed and performance. You can build and deploy multiple campaign pages within minutes.

Highlights:

• Drag-and-drop builder for rapid testing

• Integrations with Google Ads and analytics tools

• Conversion insights for marketers

Pricing: $29–$127/month (annual plans)

6. AppInstitute Smart Pages – Best for App Landing Automation

Use case: Creating instant app landing pages connected to your mobile app.

AppInstitute’s built-in Smart Page Builder now allows creators to generate a branded, mobile-friendly landing page directly from their app content — automatically.

Highlights:

• Instant landing page generation from app data

• Built-in SEO, analytics, and email capture

• Perfect for agencies, SMBs, and app creators

Pricing: Included free with AppInstitute plans

SEO Tips for App Landing Pages (2025 Update)

To get your app page noticed, SEO still matters, but in 2025, optimization also includes AI snippet visibility.

Key tips:

• Optimize for search intent, not just keywords.

• Use fast, responsive design – Core Web Vitals affect rankings.

• Include FAQ markup for AI and Google snippets.

• Keep URLs short and descriptive.

• Regularly update content with new app features.

When to Hire a Designer

There’s still a place for hiring a professional, especially for:

• Complex e-commerce functionality

• Custom animation or branding

• Enterprise-level integrations

For everyone else, modern landing page tools are now powerful enough to launch conversion-ready pages without writing a line of code.

Final Thoughts: Launch Fast, Learn Faster

Landing pages are your app’s digital handshake. They don’t need to be complicated, they just need to convert.

Whether you’re using Launchrock for a pre-launch waitlist or AppInstitute Smart Pages for instant app marketing, today’s tools make it easy to test, adapt, and grow.

FAQ: Best Landing Page Builders for Apps (2025)

1. Why do I need a landing page if my app is already in the App Store?
Because app store listings limit storytelling and lead capture. Landing pages let you highlight your app’s benefits, showcase visuals, and collect emails.

2. What’s the best free landing page builder for apps?
Launchrock and Wix offer free plans, but for business-ready options with publishing and analytics, AppInstitute’s Smart Pages are ideal.

3. How can I optimize my landing page for SEO in 2025?
Focus on speed, mobile responsiveness, and structured data (FAQ markup). Tools like Squarespace and Wix handle much of this automatically.

4. Which are the best landing page builders for marketers?
Unbounce and Instapage provide A/B testing, dynamic content, and campaign integrations – perfect for ad-driven traffic.

5. Can I integrate my landing page with email marketing tools?
Yes, most platforms, including AppInstitute, integrate with Mailchimp, HubSpot, and similar platforms to automate your lead nurture sequence.

 

 

Last Updated on October 20, 2025 by Becky Halls