The Fab Four: What Are the Top Mobile Ad Formats for 2019?

The Fab Four: What Are the Top Mobile Ad Formats for 2019?

The mobile app landscape is a young but extremely vibrant space to play in. You’ve probably seen the stats and heard all about the numbers – but it’s worth reinforcing just how big a deal this industry is. By 2020, it’s expected to generate around $189 billion in revenue via app stores and in-app advertising. And,…
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How to Market Your App with Social Media

How to Market Your App with Social Media

It’s tough being an “appreneur,” slaving away long days and nights designing the perfect app for your business that, if the mobile device gods smile down on you, will break big enough to make a positive difference in the number of people coming through the front door. You’re not looking to occupy the same rarefied…
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What Is A Push Notification? The Ultimate Guide to Push Notifications Your Complete Guide to Geofencing App Monetization Strategy for Small Business Owners: Ultimate Guide

App Monetization Strategy for Small Business Owners: Ultimate Guide

According to Statista, the first quarter of 2018 showed 10,933,500 apps available for download. That’s a lot of apps competing for attention. The point? Small business owners need a solid app monetization strategy to succeed, starting with the app concept and following all the way through to user retention. And so you need to start…
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The Most Important Metrics That Matter For Your SMB App

The Most Important Metrics That Matter For Your SMB App

Did you realize there are over 197 billion app downloads each year? For businesses looking to appeal to modern consumers, having an app is essential. Whether you run a hair salon, restaurant or a dog grooming service, allowing consumers to connect with your business via this type of technology is important. Most service based businesses…
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The Definitive Guide to Creating a High-converting App Landing Page

The Definitive Guide to Creating a High-converting App Landing Page

Creating an app today is a serious business. You have an opportunity to make your business available to more people and potential customers. With an average smartphone user having an average of 35 apps on their device and using 52% of them weekly, you get a chance to attract more users. However, when you consider…
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The Ultimate Guide to App Store Optimization 2018

The Ultimate Guide to App Store Optimization 2018

The Mobile App Market is one of the leading industries nowadays. Since their very first appearance, mobile apps and smartphones have evolved a lot during the last few years, attracting more and more users day by day. Despite the success of the mobile app market, there is one common issue that mobile publishers face nowadays:…
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After the Download: How to Retain and Engage With Your Mobile App Customers

After the Download: How to Retain and Engage With Your Mobile App Customers

According to Statista, there were a total of eight million apps in the Google Play store and 2.2 million in Apple’s App Store in 2107, with estimated downloads in the range of 197 billion. With these staggering statistics, it’s no wonder launching a native app is on the pervasive agenda of most companies. If you’ve…
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Is Hosting A Launch Event For Your App Best For Your Business?

Is Hosting A Launch Event For Your App Best For Your Business?

31 percent of marketers believe that hosting events is the most effective marketing approach over email marketing, content marketing, and digital advertising. This is one of the reasons why marketing teams propose launch events to spread the word out about new apps. However, it often takes months of planning and thousands of dollars in expenses…
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