According to Pew Research, 81% of Americans now own a smartphone. This percentage rises to over 90 percent for those aged between 18 and 49. Considering that most people always carry their devices with them, this poses an incredible opportunity for businesses to use a mobile app to reach their customers. In this article, we’ll…
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Apps make a lot of money. Spending on Google Play and the App Store hit an incredible $39.7 billion during the first half of 2019 according to data from Sensor Tower. This was a 15.4 percent increase on the same period in the previous year. Additionally, app use is growing. In its most recent “State…
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Creating a great app is just one part of having a successful launch. Your app marketing strategy and how you promote your app will also play a large part in how many people download your product. App marketing starts well before your launch and should continue even once you have released it. Each stage in…
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App store optimization (ASO) is the process of improving app visibility in the app stores. An effective ASO strategy helps apps rank higher in app store searches and get more installs. ASO can be tricky. This is especially true when you’re dealing with multiple apps in multiple app stores. But before you implement your ASO…
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Statista reports that Google Play Store alone, currently lists more than 2100 000 apps, so although you may think creating the app is the hard part, it’s actually the marketing which is the hardest and most time-consuming aspect of getting app downloads. This guide provides 50 proven tactics to get more app downloads from your…
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The mobile app landscape is a young but extremely vibrant space to play in. You’ve probably seen the stats and heard all about the numbers – but it’s worth reinforcing just how big a deal this industry is. By 2020, it’s expected to generate around $189 billion in revenue via app stores and in-app advertising. And,…
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It’s tough being an “appreneur,” slaving away long days and nights designing the perfect app for your business that, if the mobile device gods smile down on you, will break big enough to make a positive difference in the number of people coming through the front door. You’re not looking to occupy the same rarefied…
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Did you know that people who opt in to your mobile apps push notifications are more likely to keep using your app? But since TechCrunch reports that smartphone users use on average 9 apps a day, and statistics show that most people who download your app will stop using it within 3 months, you need…
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Have you been just about to step foot into your car for your commute home when your phone has buzzed in your pocket with a notification of what the traffic is like and how long your journey is expected to take? This is known as geofencing and is a marketing tactic that an increasing number…
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According to Statista, the first quarter of 2018 showed 10,933,500 apps available for download. That’s a lot of apps competing for attention. The point? Small business owners need a solid app monetization strategy to succeed, starting with the app concept and following all the way through to user retention. And so you need to start…
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