Time to Up Your Game: Creating Better Screenshots in an App Store

Time to Up Your Game: Creating Better Screenshots in an App Store

Hey, you. Yes, you with the lousy screenshots for your app store listing. It’s time to up your game, and I’m pretty sure you agree. How can I be so sure? Because you’re reading this post called “Time to Up Your Game: The Creating Better Screenshots in an App Store.” So, call it a hunch….
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Guest Post: How to Email Your Way to App Success

Guest Post: How to Email Your Way to App Success

To make an app successful there are various disciplines to master: the general art of marketing, for example, consisting of ASO, PR and paid advertising. But today I’m here to discuss the importance of an almost ancient tradition known as email marketing. Some people believe this marketing form disappeared slightly after the Cretaceous period (made…
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How to Do Keyword Research for the App Store

How to Do Keyword Research for the App Store

The use of app store keywords is a vital component in the successful promotion of your app, making it discoverable to users who aren’t aware of your business, or that your business has its own mobile app. Apple provides a dedicated field for adding keywords to your app store listing, while Google pulls keywords from…
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How to Get an App Published on the App Store and Google Play Hassle-Free

How to Get an App Published on the App Store and Google Play Hassle-Free

So you’ve finally finished your App and are ready to let it loose into the App Stores, and with 2,000,000+ apps on the Apple App Store and 2,200,000+ on Google Play – getting your App amongst that list can’t be that hard, right? Not always. Apple and Google’s App Stores have guidelines that need to…
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How to Boost Your App Downloads Just After Launch

How to Boost Your App Downloads Just After Launch

When app developers build an app they commonly focus only on creating a great app. There’s nothing wrong with this approach, but they forget about one important thing, i.e., app marketing. There are only a handful of apps that are based on a million-dollar-idea to drive app downloads by itself. This is why app marketing…
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How to Make Engaging App Screenshots for your Business App

How to Make Engaging App Screenshots for your Business App

If a picture is worth a thousand words, then an App screenshot is worth a thousand downloads. In fact, even more than a thousand. In this guide, we look at some of the best examples of App Promotion and share the best strategies on how to create engaging screenshots that will increase your downloads by…
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5 Best Landing Page Builders to Market Your App

5 Best Landing Page Builders to Market Your App

We’ve all been there: you’ve had a great idea for a side project and have built it out into a killer app. But you really need to put together a website before you can start marketing it effectively. App store descriptions don’t exactly give you much space to highlight the most interesting aspects of what…
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Essential Mobile App Marketing Guide for Small Businesses

Essential Mobile App Marketing Guide for Small Businesses

One of the best benefits of having a mobile app for your small business is that it is almost like having an open-line to each of your customers; a means for you and your customers to communicate directly with each other. And part of this communication should, naturally, be in the form of marketing, except…
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Four Reasons Shoppers Will Download Your App

Four Reasons Shoppers Will Download Your App

Yes! You’ve finally done it: there’s a branded app with your name on it available for download on both the Apple and Google Play app stores. Breathe in this moment, inhale your effort and then exhale your success. Now, let’s go check out how many people are downloading this gem of commerce that you’ve released…
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When Push Comes to Shove: Push Notification Marketing

When Push Comes to Shove: Push Notification Marketing

Push notification marketing isn’t anything new, but it’s certainly come a long way. The first known push marketer appeared in 1879. Dr. Phineas Q. Snead would stand outside his office and literally shove passersby through the front door. Once inside, he’d treat the bruises he just created. This strategy worked for a time, until the…
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