According to Pew Research, 85% of Americans now own a smartphone. This percentage rises to over 90% for those aged between 18 and 49. Considering that most people always carry their mobile devices with them, this poses an incredible opportunity for businesses to use mobile apps to reach their target audience. In this article, we’ll…
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The mobile app landscape is a young but extremely vibrant space to play in. You’ve probably seen the stats and heard all about the numbers – but it’s worth reinforcing just how big a deal this industry is. By 2020, the industry was expected to generate around $189 billion in revenue via app stores and…
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Statista reports that Google Play Store alone currently lists more than 2100 000 apps. As an app developer, you may think creating the app is the hard part. However, it’s actually the marketing that is the hardest and most time-consuming aspect of getting app store downloads. This guide provides 50 proven tactics on how to…
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Apps make a lot of money. Spending on Google Play and the App Store hit an incredible $39.7 billion during the first half of 2019 according to data from Sensor Tower. This was a 15.4 percent increase in the same period in the previous year. Additionally, app use is growing. In its most recent “State…
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If you want to create a successful app, it’s not enough to build a great product. You also need an effective mobile app marketing strategy. This guide will look at 19 practical mobile app marketing strategies you can use. It’s a comprehensive guide, but if there is a particular strategy you need help with you…
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The COVID-19 pandemic has caused teams around the world to go remote, so putting in place new ways to enable employee communication is challenging. It’s especially important when you consider that the way employees communicate is frequently cited as one of the reasons some teams outperform others. While there might not be much to be…
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How long it takes to build an app will depend entirely on the app you want to build and how you want to create it. If you plan to do everything yourself, from ideation to testing, the whole process can take several months to complete. Back in 2017, GoodFirms estimated how long it takes to…
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Does your business use a stamp card rewards scheme to build customer loyalty? If so, you could benefit from moving away from a physical card-and-stamp-based program to a system run through a digital stamp card app. Digital stamp cards simplify the process of running a loyalty program for both the customer and the business. This…
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App store optimization (ASO) is the process of improving app visibility in the app stores. An effective ASO strategy helps apps rank higher in app store searches and get more installs. ASO can be tricky. This is especially true when you’re dealing with multiple apps in multiple app stores. But before you implement your ASO…
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It’s tough being an “appreneur,” slaving away long days and nights designing the perfect app for your business that, if the mobile device gods smile down on you, will break big enough to make a positive difference in the number of people coming through the front door. You’re not looking to occupy the same rarefied…
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