Five Questions to Ask Yourself after Releasing a New App Version

Five Questions to Ask Yourself after Releasing a New App Version

Mobile professionals know that monitoring and measuring different app metrics is necessary to make sure their product does well. However, with the number of metrics and components being fairly large, it becomes easy for them to get lost, scattered, and not really sure which components to prioritize. The answer is in the questions. Ironic, is…
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6 Effective ASO Hacks for Google Play Apps

6 Effective ASO Hacks for Google Play Apps

Both marketers and app developers are finally embracing the importance of App Store Optimization (ASO). The internet is producing increasing amounts of ASO-related material, but its complexity can sometimes be overwhelming. Although ASO normally follows the logic of Search Engine Optimization (SEO) – both the Apple App Store and Google Play Store can each have…
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How to Boost Mobile App Installs Through Paid Advertising

How to Boost Mobile App Installs Through Paid Advertising

In a world of organic marketing strategies such as content marketing and social media engagement, it can be very tempting to focus solely on non-paid marketing techniques to boost app installs. Whilst there are various effective ways to do this, the reality is that you are most likely delaying the ROI kickback that paid advertising…
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How to Encourage App Users to Review Your App

How to Encourage App Users to Review Your App

There’s a very good reason for wanting to get users to review your mobile app, and it has nothing to do with vanity. User reviews – whether it is of a product, service, company or restaurant – act as form of social proof, and we see ourselves and others being influenced by this daily. And…
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How to Make the Perfect App Icon 15 Steps to Become an Expert in Any Mobile App Niche Time to Up Your Game: Creating Better Screenshots in an App Store Guest Post: How to Email Your Way to App Success

Guest Post: How to Email Your Way to App Success

To make an app successful there are various disciplines to master: the general art of marketing, for example, consisting of ASO, PR and paid advertising. But today I’m here to discuss the importance of an almost ancient tradition known as email marketing. Some people believe this marketing form disappeared slightly after the Cretaceous period (made…
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How to Do Keyword Research for the App Store

How to Do Keyword Research for the App Store

The use of app store keywords is a vital component in the successful promotion of your app, making it discoverable to users who aren’t aware of your business, or that your business has its own mobile app. Apple provides a dedicated field for adding keywords to your app store listing, while Google pulls keywords from…
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How to Get an App Published on the App Store and Google Play Hassle-Free

How to Get an App Published on the App Store and Google Play Hassle-Free

So you’ve finally finished your App and are ready to let it loose into the App Stores, and with 2,000,000+ apps on the Apple App Store and 2,200,000+ on Google Play – getting your App amongst that list can’t be that hard, right? Not always. Apple and Google’s App Stores have guidelines that need to…
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