Why isn’t my site showing up on Google? 10 Steps for Crafting a Perfect Twitter Ad Campaign

10 Steps for Crafting a Perfect Twitter Ad Campaign

With 330m active users and more than 500m Tweets sent every day, Twitter can be a great asset to any small business looking to get their message out there. The question is, how can you stand out in such a crowded marketplace? How can you avoid wasting precious time and money on advertising that might…
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Remember to Recycle – 8 Ways to Repurpose Your Old Content

Remember to Recycle – 8 Ways to Repurpose Your Old Content

As creators, we put so much time and effort into each piece of content we produce that we should always be looking for ways to get the most out existing content. To an extent, this can be done by tactics such as reposting on social media, paid promotion and so on. But in this article,…
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19 Valentine’s Day Marketing Ideas for Small Businesses

19 Valentine’s Day Marketing Ideas for Small Businesses

Your eyes are not deceiving you; even though you are probably still busy wrapping up your Christmas marketing post-mortem, you should already be finalising and implementing your Valentine’s Day marketing. And while there is seldom a shortage of naysayers complaining as we approach Valentine’s Day, the event is still valuable to businesses of all sizes….
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5 Cheap and Effective Takeaway Marketing Strategies

5 Cheap and Effective Takeaway Marketing Strategies

Most takeaways limit themselves to basic marketing techniques: big bright signs in the shop front, and maybe the occasional direct marketing campaign. But there are so many more marketing techniques that you could take advantage of! So if you run a takeaway, and you need help thinking of some fresh marketing tips, you’re in the…
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10 Best Health Apps to Get You Fit in 2018

10 Best Health Apps to Get You Fit in 2018

January is the time of the year when we all take a long, hard look at ourselves in the mirror and think: “Damn – I might have overdone it this Christmas.” Whether you’re a turkey sandwich fiend, a cheese and cracker fanatic or simply had an especially indulgent 2017 – all of us could probably…
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3 Reasons All Small Businesses Need to Be Blogging in the Modern Marketplace

3 Reasons All Small Businesses Need to Be Blogging in the Modern Marketplace

For most small businesses, the need to attract and retain customers is being hindered by one simple fact: they don’t blog. Blogging in the modern marketplace is a fundamental requirement for success, and if your business or brand isn’t administering a blog, you are selling yourself and your business short. Market statistics on blogging suggest…
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5 Marketing Tips for Hair Salons to Push Sales, Today

5 Marketing Tips for Hair Salons to Push Sales, Today

Salons are easy to market both online and off. On the one hand, that makes your job easier… But on the other, it means you have plenty of competition. But if you’re interested in staying one step ahead, this is the post for you! To help you put together a varied and effective marketing strategy,…
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Why You Should Make Your Own Email Templates (And How to Get Started)

Why You Should Make Your Own Email Templates (And How to Get Started)

Email Templates are all the rage in the email marketing space. Who’s got the hottest templates of them all? Bloggers and marketers have built their email lists on the promise of business changing email templates. They would promote them with titles such as “How one template made me $500,000 in Revenue in 3 months”. This…
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The Ultimate GDPR Guide for Marketers and Businesses

The Ultimate GDPR Guide for Marketers and Businesses

The General Data Protection Regulation was first proposed in 2012, and what followed was four years of discussions, debates, and amendments, with the regulation finally adopted by the European Parliament in 2016. Countries, companies, and organisations were given two years to comply, with the regulation being enforced from 25 May 2018. What originally seemed like…
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