Turning Your Holiday Email Campaigns into Profits: a Comprehensive Guide

Turning Your Holiday Email Campaigns into Profits: a Comprehensive Guide

The Year’s Grand Finale The 2 months of the Holiday season contribute to over 20% of the retail spending in North America. In this important period of the year commencing from Halloween in October lasting all the way to the New Year, US consumers typically spend around 1000 USD. 50% of this spend is on…
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How to Increase the Profitability of Your Service-Based Business

How to Increase the Profitability of Your Service-Based Business

In the service-based business landscape, time is money. You need to find ways to constantly improve efficiency and results if you want to make the right amount of profit. Since there are only so many hours in a day, increasing the amount of time you spend working will only take your business so far. That’s…
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5 Ways to Make Sure You’re Attracting the Right Customers (And Not Wasting Your Money)

5 Ways to Make Sure You’re Attracting the Right Customers (And Not Wasting Your Money)

Every one of us has had a customer or client who has been nearly impossible to satisfy — the kind of customer that, no matter how perfectly you help them, would find some unreasonable excuse to complain or return your product. Although you should respect your customers at any cost, it makes perfect sense that…
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How to Start a Digital Marketing Agency: 11 Key Steps

How to Start a Digital Marketing Agency: 11 Key Steps

A recent report by Marketing Dive and research firm Forrester claims that spending on digital marketing will hit $146 billion by 2023. This anticipated year-on-year average growth rate of nine percent suggests there are huge opportunities available for digital marketing agencies. The growth of the industry isn’t the only reason why starting an agency is…
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The Importance of Having an Explainer Video for Your Business

The Importance of Having an Explainer Video for Your Business

Video marketing is proven to be the new game-changer in the digital marketing industry. Almost 90% of video marketers are seeing positive results from their video marketing campaign, as they gain 66% more qualified leads per year. At the end of the day, every business needs sales and revenue to keep delivering the best result…
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How to Attract More Customers to Your Restaurant: 5 Key Strategies

How to Attract More Customers to Your Restaurant: 5 Key Strategies

Attracting customers to your restaurant can be a challenge. Even venues with the best food or the cheapest prices struggle to fill all their tables on a wet and cold Tuesday evening. This article is designed to help. It is filled with ideas restaurants can use to bring in more customers. The ideas are affordable,…
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19 Incredible Personal Brand Examples To Inspire You

19 Incredible Personal Brand Examples To Inspire You

When it comes to starting or growing a business, you have control over one thing: Your personal brand. Sure, as time goes on and you’re successful, it may take on a life of its own with customer reviews, social media, and media coverage. However, in the beginning, crafting an ideal personal brand that resonates with…
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The 16 Best Podcasts for Small Business Owners The Ultimate Guide to Offline Marketing

The Ultimate Guide to Offline Marketing

Many new businesses look to online marketing to grow their business. There are good reasons for this: it’s cheap, highly targeted, and simple to get started with. However, offline marketing shouldn’t be ignored. This is especially true if your company has a physical presence, such as a spa or a cafe. The offline marketing tips in…
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Easter Marketing: Everything You Need to Know

Easter Marketing: Everything You Need to Know

Easter offers a brilliant opportunity for businesses to engage their customers in some Springtime (and chocolatey!) fun. It’s eagerly anticipated by everyone, from schoolchildren to workers looking forward to their first long weekend of the year. In 2019, Easter falls on the 21st April. However, the date changes every year, so it’s worth keeping on…
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