In the competitive world of coffee shops and cafés, retaining loyal customers is just as important—if not more so—than attracting new ones. Repeat customers are likely to spend more, provide invaluable word-of-mouth marketing, and become the backbone of your business. Here are five effective strategies to increase customer retention at your coffee shop or café….
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We can’t stress this enough: it takes time for new sites to show up on Google. Yes, there are things you can do to speed up the process. But not having much visibility on the search platform is something all new sites have to go through. It doesn’t mean your site has a problem. In…
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Although Christmas is one of the most popular times of the year, there’s no reason to restrict your seasonal marketing ideas to this holiday. There is something unique about each season which means there’s no shortage of ways to make your marketing campaigns relevant. To give you an idea of what we’re talking about, have…
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So you’ve worked out that video marketing is the key to push your business on to the next level whilst staying in line with changing demands of the digital user, but where on earth do you start? It’s useful to identify the types of videos you want to create, even how and where you’ll market…
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Attracting customers to your restaurant can be a challenge. Even venues with the best food or the cheapest prices struggle to fill all their tables on a wet and cold Tuesday evening. This article is designed to help. It is filled with ideas restaurants can use to attract more customers. The ideas are affordable, and…
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There is only one purpose for every email you ever send: for the email to be opened and avoid spam filters. Whether you’re emailing your buddy about going to movies on Friday night, or whether your business depends on emailing and winning that tender document; both outcomes depend on whether your email is opened. And…
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For many organizations, event marketing has become one of the most effective outbound strategies. The warm interactions experienced at events help businesses gain and retain clients for their brands, products, and services. However, the hard work lies in reaching, attracting, and convincing target audiences to attend a business event. Many planners host business events, or…
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The increasing prominence of digital ad platforms means it is easy to forget about radio. But, if you’re looking for a way to reach the largest possible audience at a low cost, doing so would be a huge mistake. A 2019 Nielsen report found that radio reaches an astonishing 92% of adults every week. It…
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With a userbase of approximately 550 million Gen Zers, TikTok has all but consumed the hearts and minds of the 13-24 demographic. Yet, despite its recent surge in popularity, most marketing pros still aren’t sure how to make the most of this exciting new platform. A learning curve is to be expected, but now that…
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The Year’s Grand Finale The 2 months of the Holiday season contribute to over 20% of the retail spending in North America. In this important period of the year commencing from Halloween in October lasting all the way to the New Year, US consumers typically spend around 1000 USD. 50% of this spend is on…
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