The Importance of Having an Explainer Video for Your Business

The Importance of Having an Explainer Video for Your Business

Video marketing is proven to be the new game-changer in the digital marketing industry. Almost 90% of video marketers are seeing positive results from their video marketing campaign, as they gain 66% more qualified leads per year. At the end of the day, every business needs sales and revenue to keep delivering the best result…
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How to Attract More Customers to Your Restaurant: 5 Key Strategies

How to Attract More Customers to Your Restaurant: 5 Key Strategies

Attracting customers to your restaurant can be a challenge. Even venues with the best food or the cheapest prices struggle to fill all their tables on a wet and cold Tuesday evening. This article is designed to help. It is filled with ideas restaurants can use to bring in more customers. The ideas are affordable,…
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19 Incredible Personal Brand Examples To Inspire You

19 Incredible Personal Brand Examples To Inspire You

When it comes to starting or growing a business, you have control over one thing: Your personal brand. Sure, as time goes on and you’re successful, it may take on a life of its own with customer reviews, social media, and media coverage. However, in the beginning, crafting an ideal personal brand that resonates with…
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The 16 Best Podcasts for Small Business Owners The Ultimate Guide to Offline Marketing

The Ultimate Guide to Offline Marketing

Many new businesses look to online marketing to grow their business. There are good reasons for this: it’s cheap, highly targeted, and simple to get started with. However, offline marketing shouldn’t be ignored. This is especially true if your company has a physical presence, such as a spa or a cafe. The offline marketing tips…
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Easter Marketing: Everything You Need to Know

Easter Marketing: Everything You Need to Know

Easter offers a brilliant opportunity for businesses to engage their customers in some Springtime (and chocolatey!) fun. It’s eagerly anticipated by everyone, from schoolchildren to workers looking forward to their first long weekend of the year. In 2019, Easter falls on the 21st April. However, the date changes every year, so it’s worth keeping on…
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April Fools Marketing Ideas: 13 Ideas for Your Business to Use This April

April Fools Marketing Ideas: 13 Ideas for Your Business to Use This April

April Fools’ Day is the one day a year where businesses can play pranks on their customers in the name of good humour and fun. It’s a great opportunity for brands to engage with their audiences and show off the personality of the company. Plus, it doesn’t just have to involve a company playing a…
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How to Fit Your Marketing Campaigns to the Changing Habits of Customers

How to Fit Your Marketing Campaigns to the Changing Habits of Customers

Marketing has never been a static methodology. As the habits of customers change, adapting a marketing campaign to hold and attract the attention of consumers is essential. The quickest way to torpedo any campaign is to assume that what worked last year or the year before is equally effective now. Keep in mind that your…
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How A/B Testing Your Facebook Ads Can Maximize Your ROI

How A/B Testing Your Facebook Ads Can Maximize Your ROI

In marketing, testing your campaigns before launching them fully is very important. This practice is very much applicable even for online marketing strategies such as the use of Facebook ads. Not doing the necessary testing can lead to wastage of your marketing budget, and while Facebook Ads are a lot cheaper than traditional media, testing…
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Crafting a Professional Email Address: 4 Rules