19 Incredible Personal Brand Examples To Inspire You

19 Incredible Personal Brand Examples To Inspire You

When it comes to starting or growing a business, you have control over one thing: Your personal brand. Sure, as time goes on and you’re successful, it may take on a life of its own with customer reviews, social media, and media coverage. However, in the beginning, crafting an ideal personal brand that resonates with…
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The 16 Best Podcasts for Small Business Owners The Ultimate Guide to Offline Marketing

The Ultimate Guide to Offline Marketing

Many new businesses look to online marketing to grow their business. There are good reasons for this: it’s cheap, highly targeted, and simple to get started with. However, offline marketing shouldn’t be ignored. This is especially true if your company has a physical presence, such as a spa or a cafe. The offline marketing tips…
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Easter Marketing: Everything You Need to Know

Easter Marketing: Everything You Need to Know

Easter offers a brilliant opportunity for businesses to engage their customers in some Springtime (and chocolatey!) fun. It’s eagerly anticipated by everyone, from schoolchildren to workers looking forward to their first long weekend of the year. In 2019, Easter falls on the 21st April. However, the date changes every year, so it’s worth keeping on…
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April Fools Marketing Ideas: 13 Ideas for Your Business to Use This April

April Fools Marketing Ideas: 13 Ideas for Your Business to Use This April

April Fools’ Day is the one day a year where businesses can play pranks on their customers in the name of good humour and fun. It’s a great opportunity for brands to engage with their audiences and show off the personality of the company. Plus, it doesn’t just have to involve a company playing a…
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How to Fit Your Marketing Campaigns to the Changing Habits of Customers

How to Fit Your Marketing Campaigns to the Changing Habits of Customers

Marketing has never been a static methodology. As the habits of customers change, adapting a marketing campaign to hold and attract the attention of consumers is essential. The quickest way to torpedo any campaign is to assume that what worked last year or the year before is equally effective now. Keep in mind that your…
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How A/B Testing Your Facebook Ads Can Maximize Your ROI

How A/B Testing Your Facebook Ads Can Maximize Your ROI

In marketing, testing your campaigns before launching them fully is very important. This practice is very much applicable even for online marketing strategies such as the use of Facebook ads. Not doing the necessary testing can lead to wastage of your marketing budget, and while Facebook Ads are a lot cheaper than traditional media, testing…
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Crafting a Professional Email Address: 4 Rules

Crafting a Professional Email Address: 4 Rules

There is only one purpose of every email you ever send: for the email to be opened. Whether you’re emailing your buddy about going to movies on Friday night, or whether your business depends on emailing and winning that tender document; both outcomes depend on whether your email is opened. And 42% of people say…
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4 Ways Small Businesses can Improve their Reputation Online

4 Ways Small Businesses can Improve their Reputation Online

Word of mouth is often the first touchpoint for small businesses. These glowing reviews from coworkers, neighbors and friends can drive people to search for your company online. But what happens when potential customers Google your business and find negative content? Data suggests that businesses are at risk of losing one in five customers due…
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9 Cybersecurity Solutions for Small Business

9 Cybersecurity Solutions for Small Business

It’s a common misconception that larger organizations with hundreds of computers networked and as many or more numbers operating on them would be a prime target for hackers. But the reality is quite the opposite. It is the smaller businesses that are affected by cyberattacks the most, and this has been established through volumes of…
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