Picking a Crowdfunding Platform | 5 Essentials to Know

Picking a Crowdfunding Platform | 5 Essentials to Know

People decide to start their own crowdfunding campaigns for a variety of reasons. Nonprofits and individuals looking to fundraise for a specific project or in support of a particular issue have all found great success online. For nonprofit organizations, crowdfunding campaigns have also become a smart way to increase their public visibility. Huge audiences can…
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Shopping Cart Abandonment | 6 Best Practices to Encourage Completion

Shopping Cart Abandonment | 6 Best Practices to Encourage Completion

If you run your own online store, you already know that a huge variety of elements play important roles in the success of any eCommerce venture. From design to content marketing, lead capture to promotional partnerships, there are tons of moving parts. Let’s say you’ve checked off all the most important boxes as you launch…
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Infographic: The Ultimate Cheat Sheet for an Explainer Video Script

Infographic: The Ultimate Cheat Sheet for an Explainer Video Script

The way businesses sell their products has changed due to the rapid advancement of technology. As one of the most important invention, Internet plays a major role in changing consumer shopping behaviour. Online marketing became a thing as soon as the first browser was launched to the public in early 1990s. However, online transaction then…
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Marketing Automation: Ideas to Improve Your Strategy

Marketing Automation: Ideas to Improve Your Strategy

This article was originally written in Spanish by Alice Didier, and translated to English for the AppInstitute blog. I’m sure that on more than one occasion you’ve heard of the term marketing automation, right? With the current importance of this technique in mind, this post will give you some marketing automation ideas to improve your…
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8 Inspiring Salon Twitter Marketing Examples

8 Inspiring Salon Twitter Marketing Examples

If you’re looking for some inspiration on how to achieve better engagement with your followers on Twitter, check out some of the great things these beauty salons across the country are doing on the platform at the minute. Rush Hair & Beauty With 55.5 thousand Twitter followers, Rush Hair & Beauty are smashing their Twitter…
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Can Instagram Boost Business for your Takeaway?

Can Instagram Boost Business for your Takeaway?

You can’t hide from the enormity of social media. With estimates of there being around 2.77 billion social media users around the world come 2019, if your business isn’t currently taking advantage of this platform to target potential consumers, then you’re missing out. Instagram is one of the biggest players in today’s social media world,…
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Does My Church Need a Linkedin Page?

Does My Church Need a Linkedin Page?

When you consider social media platforms to use to promote your church, the ones that will come to mind first are likely to be Facebook, Twitter and maybe even Instagram. However there is another platform on the market that you may not have considered but could make a real difference in how your church connects…
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