With 86% of businesses using video as their marketing tool, transcription is becoming one of the most powerful marketing techniques for both the savvy marketing expert and the inexperienced marketer. Sadly, while there’s an increasing need to convert video or audio content to text, some marketers face the sad and tiring responsibility of executing this task themselves. Definitely not a great place to be!
Thankfully, automatic transcription can be a lifesaver for any marketer who has to determine their target audience and deliver their product and service accurately. Read on to see why marketers utilize automatic transcription as part of their marketing strategy.
Automatic transcription involves producing a written transcript of a recorded speech using AI technology and sophisticated software without direct human intervention. Automatically transforming audio or video content to text allows you to accurately convert speech into text and opens many opportunities for businesses and marketing professionals.
Compared with manual transcription, which is usually a tiresome, lengthy process that could take hours to complete, automatic transcription is incredibly fast and saves you time and energy. Automatic transcription software can turn a 20-minute interview or 30-minute podcast into a text document in a few minutes.
This is essential for marketers to help ease the high workload and enhance their business outcomes. In addition, automatic transcription offers live transcription for your recorded speeches, which could otherwise only be done by a trained stenographer.
Providing automatic video transcription and the audio counterpart for your audience is an advantageous edge as they can always go back and read them later. These tools are pretty easy to use, and most online options follow a similar format regarding their services and how to work the platform itself.
Here’s how to optimize your content efficiently using automatic video transcription and audio transcription.
- Select the right software: like other marketing tools and software, you must consider your business needs and requirements when selecting the right software for your transcription needs. What are you looking to get out of an automatic transcription tool? Also ensure that the services are within your brand’s budget and will provide you with absolute value for your money.
- Upload your files: once you have chosen the best software, upload your video or audio files on the software and wait for your transcript text.
- Edit your transcript text: transcription tools are not always accurate. Audio transcription still needs to be double-checked by humans once the content has been transcribed. Therefore, once you have received the transcript text, revise, highlight, and check your text for any errors. Also employ the help of apps like Grammarly to check for grammatical and spelling errors.
- Export the text and use it accordingly: once you are satisfied with the transcript, export or download the document for use.
For marketers and other business professionals, automatic transcription is the ultimate go-to. For obvious reasons, it helps them save time and energy so that they can focus on different aspects of their business. However, that’s not all. Here are more reasons why marketers need automatic transcription.
As a marketer, automatic transcription improves feedback which is essential for your brand’s growth. Feedback helps you refocus your marketing activities to suit your customer’s wants and needs, as well as provide real-life testimonials that help boost the sales of your products and services.
When you transcribe your audio and video content, you are able to efficiently distribute the transcriptions to your team members and other relevant external users. Also, you have the opportunity to include observations and recommendations directly into transcripts. The insights you get from this feedback will help you track your brand’s performance and make informed decisions that will skyrocket your brand awareness strategies.
Transcribing your video and audio to text makes it possible to create and distribute an immense amount of information. This offers you a pool of opportunities that you can use to your advantage.
Depending on how in-depth your video and audio content is, you have the option to repurpose the transcript to other forms of content, such as a blog post, case study, product review, or eBook. The eBook can then be sold as a separate standalone document and, in turn, become a substantial source of revenue for your business.
Your podcasts also, through automatic transcription, can be repackaged into social media nuggets, blog posts and other forms of easily digestible content. Be sure to use podcast platforms with features that would enable you to easily convert your podcasts into other forms of content.
Email marketing is one of the effective ways to grow your business. If your email marketing processes are slow and your subscribers are not growing, it could be as a result of not including the right content. Having your video or audio content transcribed helps you to create and publish targeted content marketing to your email subscribers.
In addition, you have the option of using parts of the content to create social media content across your numerous social media platforms. Even links to the original video can be included, thereby increasing your reach and marketing opportunities.
Manual transcription gives some level of accuracy and could be cost-effective. However, transcriptionists make mistakes, especially when they have to transcribe a large audio file for several hours. Automatic transcription, on the other hand, is done by computer program software, and as such, there are less likely to be grammatical or spelling mistakes.
Automatic transcription saves you time and energy by automatically searching for the correct spelling of names and words mentioned in your audio or video content. It also searches for grammatical mistakes. This is especially useful if you would be repurposing your audio and video content to other forms of content such as case studies, press releases, blog posts, eBooks, etc.
Every engagement with your business content needs to cater to all your users and their preferences. Offering a transcript alongside your video and audio content is one way to achieve this. For someone who cannot understand audio from your content because they find it challenging to grasp your accent, transcription is a handy feature.
Similarly, individuals who can’t access your video and audio recordings while at work can access these recordings if they have been transcribed. This way, you’ll be able to retain your old customers and gain new ones.
Furthermore, automatic transcription reduces the chances of miscommunication. By transcribing your video and audio content, you offer your target audience and potential customers the opportunity to read the text after/while viewing it. You also help them understand your product and service clearly as well as build sincere customer loyalty.
SEO is crucial to every marketing strategy as it allows your business to reach a large audience. Transcribing your content puts it in a standardized format that search engine bots can read, thus making your content accessible to the audience who needs to see it. Here’s how transcribing your content boosts your SEO practices.
- Optimizing your keywords: search engine bots use keywords from your content to help you rank high on SERPs (Search Engine Result Pages) and reach your potential customers. So, in your transcripts, include keywords you want to rank.
This helps your business page rank for the keywords you want and get a higher chance of being clicked by readers. Go further by using SEO tools like Ahrefs and Yoast SEO to select high-ranking and relevant keywords that search engine bots can use when reading your content.
- Including relevant backlinks: similarly, when you transcribe your videos and audio, you can easily add backlinks to the transcript text, which will help give further information to your audience.
This is also an important SEO strategy as the inclusion of links in your content helps your business page rank high on SERPs. It further provides room for cross-promotion between similar organizations and allows you to promote different pages on your site.
Currently, about 1 in 20 people in America are deaf or hard of hearing, which is over 5% of the total American populace. Hence, by providing transcripts of your video and audio recordings, you are increasing your chances of reaching out to more individuals and potential customers who can’t access these recordings without help.
Manual transcription is time-consuming and prone to error. Automatic transcription, however, is fast, efficient, and easy to use, making it a valuable investment for any marketer who uses audio and video files as a part of their content marketing strategy.
By utilizing automatic transcription in your marketing strategy, you are able to generate different transcripts. You also save resources by simply uploading a file to the transcription tool. Furthermore, with automatic transcription, you boost your SEO ranking, increase your audience reach and improve your feedback channel. Additionally, you engage your customers, increase your sales revenue and make the most out of your marketing strategy.
Moyofade Ipadeola is a Content Strategist, UX Writer and Editor. Witty, she loves personal development and helping people grow. Mo, as she’s fondly called, is fascinated by all things tech.