Wikipedia has always been that faithful partner throughout your academic career.
It comes as no surprise that business owners are utilizing every aspect of this platform to boost their online businesses across the globe.
As much as the platform has gained the attention of millions of people across the globe, wiki has become a household name.
But what does a wiki mean? In Hawaiian terms, it denotes something ‘quick’. The journey started from there to where it is today — a website which enables collaborative editing of the structure and the content by its users.
The next obvious question is — what does a wiki do? If you travel back in time and check what the first wiki was intended to do, today’s wiki system will make more sense than ever.
But the real question still remains — can a wiki really boost the presence of your app?
Top 10 Reasons why every app should have its wiki page
‘Wiki’ refers to the collaborative tool that enables users to make significant contributions to the content of the web pages. In simpler terms, it is all about community-building that allows the users to modify the content and the structure.
However, when you plan to utilize this tool for spreading the word about your app, be careful about giving it a good foundation. How? Follow these easy steps to learn how to make a wiki page for your application:
Start by identifying your primary Wiki goals
Select appropriate Wiki software system
Identify your key contributors properly
Create a crisp, simple outline of your Wiki
Get clarifications and feedback with kick-off meetings
Create your documents quickly with readily available templates
Initially, the entire task might seem a little intimidating but you can quickly get started with a basic wiki template. These templates provide you with valuable and easy guidelines to prepare the page without much effort or hassles.
Now that you are well aware of creating a wiki page, let’s check out the benefits of using one for your application:
1. Serves as a one-stop information hub
The primary reason for getting a Wiki page for your application or company is to gather all necessary information in one place.
“Why would you need to do that?” Your Wiki page will be the repository of product data and knowledge that can contribute to your company’s growth.
Setting up such a page will help your employees and customers find all relevant information in one place as well as collaborate and work together. In addition, you get the benefit of keeping a tab on the guidelines, project details, customer engagement, general information, and more.
2. Makes product documentation easy
Product documentation is quite crucial for your company. Your technical team needs to document every little progress throughout the process, from initiation of the product to its implementation and launch.
However, the product documentation process can be pretty dull and lengthy. Having a wiki page can help you by developing the perfect platform to create live documents while your technical team keeps updating the data as and when required.
The benefit of creating the wiki page for your product is that it can eliminate the tiring, prolonged process of updating product documents. Whether you have a six-month project or a full-year plan, you can edit them as per requirements without any dependency.
3. Makes content searchable
It can get really challenging for you to provide relevant updates, data, and information about your products at all times. But maintaining a wiki page can simplify this task for you. Your customers or employees do not have to engage in any tedious communication exchange about the company’s product. Instead, the wiki page will make the entire content searchable.
If you invest in appropriate in-built search engine strategies, it will simplify your users’ entire search function. You can include the key phrases and words as per the content contained within the Wiki pages.
As a result of such inclusions of search engine optimization (SEO) tactics, the users can get speedy search results without even typing the entire query.
4. Facilitates employee training
Wiki-based learning still exists and can be quite profitable for your business too. You get to share detailed knowledge about your product with your audience as well as your employees.
Once you start building your team, you must understand that employee training will get complicated with time. In addition, with new members joining your company, you would need a reliable and comprehensive platform to provide knowledge transfer sessions.
In such scenarios, let the company team leads assist them with professional training while the product Wiki page can help in distribution information. Finally, create a proper database with relevant product documentation and development milestones to provide primary training to your new hires.
5. Easy to maintain
Sometimes, documenting all relevant information into one word file can be a challenging task. If your editing requires you to use a particular program every time, the job requires a lot more time.
Using a wiki page can be really beneficial here as it is widely available and can be linked to the internal network of your organization. Your employees do not require any unique tool to read, edit, or even make a business decision from the stored data.
6. Links information for website ranking
Backlinking is essential for SEO ranking. However, be very careful about how you get from one wiki page to another. You can achieve that by integrating a linking system.
Most wikis would allow users to create proper links that can connect with other Wiki pages. You can also select to link the page to other external sources. For example, you intend to launch a one-of-its-kind eCommerce platform in the market soon. It might come with a lot of features that would require detailed tutorials for onboarding your customers initially.
In such cases, link building proves to be an excellent strategy for directly linking your tutorial videos that can redirect the audience to your website.
Once they click on your link, they will land on your webpage, where you get the opportunity to grab their attention towards the different features and benefits of your product. Thus, it educates the audience while you get an opportunity to increase your conversion rates.
7. Offers hassle-free ways of storing content
When using the Microsoft tools to edit or revise your document, the entire task seems complicated. It also gets too tricky to track all the changes while you overwrite information within your folder. These conditions lead to administrative errors.
You need not worry about these errors if you have a wiki page. Usually, these pages offer you hassle-free, built-in methods to store all revisions you have made over a considerable period. You also also get SEO tools to track every change that you or your users might have made to the page’s content.
The Wiki administrators have the authority to roll any revision back into any user who tries to hack your content. Due to the availability of such security, you never have to worry about keeping track of your content changes within your product documentation on the wiki page.
8. Organizes content with creative tags and categories
You must have seen how people are going crazy to create innovative labels to describe their posts and images on social media platforms. That is working because these tags and categories help organize these media files on the platforms, thereby assisting users in finding them via the search option.
If you are thinking about increasing the SEO ranking of your content on digital platforms, creating tags and categories can greatly help. However, it gets slightly more manageable when you do so by using a wiki page.
Category refers to the practice of broadly grouping your content. Tags, on the other hand, refer to the specific details related to your posts.
For example, you can create a beginner’s guide to introduce your audience to your new product. But the users can find the relevant guide under the ‘Blog’ section in your wiki page’s navigation menu. You can keep including and modifying the tags and categories as you introduce different information about your product on your wiki page.
Wiki offers you a free-flowing system to create your content, provide links, and appropriate tags to narrow down the search results. Just remember to be consistent and not overdo the categories and tags for your product content.
9. Boosts your sales
Another reason why you need to create a wiki page for your product is to amplify your company’s profits. In addition, such pages play crucial roles in helping people to make their buying decisions. When the users can relate to the product attributes, benefits, and other details, they at least get hands-on experience.
If you can provide proper guidance about your product using the Wiki page, it can potentially increase your conversion rates. A well-maintained, well-informed page not only attracts more traffic but also motivates users to buy your product. If you want to boost your sales, this is one of the best options for you.
10. Builds your brand
When people find a credible wiki page for your brand or product, they immediately get to know about the details and benefits your product has to offer. Further wikipedia being a very reliable platform, it helps to boost the credibility of your brand when you have a page up there.
You can also hire a professional wiki writing service provider to create a compelling wiki page to launch your product with a bang.
In a nutshell, wikis are beneficial for every app owner.
Besides encouraging users to write and maintain information on web pages, it also facilitates great communication and discussion for the simple reason that they can read and edit the page all by themselves. And last but not the least, it enables you to link between wiki pages quite easily.
In the comments section below, let us know your thoughts on using wikis for your business. Do you agree they can boost the engagement on your app?
Atreyee Chowdhury works full-time as a Content Manager with a Fortune 1 retail giant. She is passionate about writing and helped many small and medium-scale businesses achieve their content marketing goals with her carefully crafted and compelling content. She loves to read, travel, and experiment with different cuisines in her free time. You can reach her on Linkedin or write to her at [email protected] for any content writing/copywriting requirements.
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