According to Statista, there were a total of eight million apps in the Google Play store and 2.2 million in Apple’s App Store in 2107, with estimated downloads in the range of 197 billion. With these staggering statistics, it’s no wonder launching a native app is on the pervasive agenda of most companies. If you’ve…
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When you’ve made the decision to develop a mobile app for your business, there are lots of things you’ll need to think about to ensure you create something that pushes your business forwards and makes an impression on all of the potential customers who come across it. As the old saying goes, ‘first impressions count’,…
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Colour is one of the quickest ways that we can recognise a business, so when it comes to selecting a colour scheme for your app, you’ll want to choose one that represents your business and will remain in the minds of your potential customers even when they don’t have your app open, Now, the great…
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Human beings are inherently social; they need to converse with each other, share thoughts and convey their feelings to survive. In the good old days, when conversations could only happen face to face, there were some innate inconveniences to it. Then when MSN messenger came along with its emojis, it was no less than a…
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When exploring the digital options available to boost your company’s online presence, the thought of an app may well fill you with fear as you consider where you would even start and the potential costs associated with such a venture. With more shoppers going mobile to hunt for the best deals through events like Black…
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The General Data Protection Regulation was first proposed in 2012, and what followed was four years of discussions, debates, and amendments, with the regulation finally adopted by the European Parliament in 2016. Countries, companies, and organisations were given two years to comply, with the regulation being enforced from 25 May 2018. What originally seemed like…
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Even if you’re only vaguely interested in following the latest mobile web trends, you will have been hearing plenty about Progressive Web Apps lately. For the uninitiated, Progressive Web Apps – or PWAs for short- offer the same functionality and responsivity as an app, the only difference being that it’s accessed through a browser, like…
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The true purpose of an onboarding process is still education, but while this was once focused on helping users understand how to use the app, it has now shifted to showing users the benefit and value in using the app. And the benefit of a good onboarding process for you is happy customers who keep…
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Any business that allows customers to make appointments knows that there is very little to get excited about when it comes to managing appointments. And if your business has already launched its own mobile app, but it doesn’t include a simple booking feature, well you’re not giving your customers any reason to love your app….
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With just 24 app icon slots on the first page of an iPhone home screen, or 28 if you have a fancy iPhone 7, creating the perfect app icon is a vital step in user adoption. I once met someone who had an app icon containing every letter of the alphabet on his homescreen, but…
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