Restaurant Facebook pages have become much more than just a place to share information about your business and gain social media followers.
They are now more like mini-websites that include all the information potential customers need to know about your restaurant.
Depending on how exactly you optimize your Facebook page, you can use the social media site to:
- Increase restaurant bookings
- Interact with customers
- Sell merchandise
- Promote your restaurant app
- Direct traffic to your restaurant’s website or blog
- Encourage customers to attend restaurant events
- Collect customer reviews
- Encourage takeaway delivery
- Increase engagement with customers
In this article, we’ll look at what makes a great Facebook page, as well as showing you six examples of the best restaurant Facebook pages.
Table of Contents
- 1 6 Best Restaurant Facebook Pages to Inspire Your Marketing
- 1.1 Trejo’s Tacos: RestaurantFacebook Posts with Personality
- 1.2 Hawksmoor Steakhouse: Brilliant Cover Photo and Valuable Description
- 1.3 Shake Shack: Good Use of User-Generated Content
- 1.4 Raglan Road Irish Bar: Takeaway Ordering and Messenger Integration
- 1.5 Chin Chin Ice Cream: Driving Merchandise Sales and Engagement
- 1.6 Burger and Lobster: Mouth-Watering Facebook Cover Video
- 2 What Do Successful Restaurant Facebook Pages Have in Common?
- 3 Facebook Pages Are an Essential Part of a Restaurant Marketing Strategy
6 Best Restaurant Facebook Pages to Inspire Your Marketing
There are tons of great restaurant Facebook pages out there. Here are six examples we like, and an explanation of why we think each page’s marketing is effective.
Trejo’s Tacos: RestaurantFacebook Posts with Personality
Trejo’s Tacos is a Mexican restaurant chain owned by successful actor Danny Trejo. There are three reasons why this is a great example of a restaurant Facebook page.
First, it has a good profile and cover photos. The profile photo is the brand’s logo, which contains a recognizable monochrome photo of Danny Trejo.
The cover photo is a simple photo of the mouth-watering food brought to life by the excellent lighting and the splashes of color in the background.
Next, the restaurant’s Facebook page makes good use of the call-to-action feature by including a clear link where you can order food. This is the perfect call-to-action for a fast-casual restaurant.
The best part of the restaurant Facebook page is the engaging content. Rather than just sharing photos of menu items, the restaurant frequently updates its page with new content featuring Danny Trejo.
While most businesses aren’t run by a well-known movie star, it shows how bringing the personalities of those in your business to the forefront can make your Facebook content engaging.
Hawksmoor Steakhouse: Brilliant Cover Photo and Valuable Description
Hawksmoor Steakhouse’s Facebook page does two things we like.
The first is the cover image, which shows a table set with food from the restaurant. It is a high-quality photo with a variety of different menu items.
The photo is engaging because it shows the table mid-meal. This gives the image dynamism while also providing a ton of inspiration for customers when they choose what they want to eat.
We also like the description. The restaurant includes a quote from a review from The Times that calls the restaurant “Flawless. The best steak you will find anywhere.”
Shake Shack: Good Use of User-Generated Content
Shake Shack has a great restaurant Facebook page that promotes the overall brand, rather than any single branch.
The page does a lot right — we like the description because it gets across the restaurant’s story in just a few words, while the cover and profile photos are instantly recognizable as Shake Shack, despite them not showing any food.
Image: Subhaan Saleem/Unsplash
The Facebook page really stands out due to its use of user-generated content. Many of the posts it shares are photos taken from the Instagram accounts of customers.
This creates authenticity and engagement. It may also encourage customers who want to grow their following on social media channels to share pictures of Shake Shack, as they know there is a chance the brand’s account will share the image.
Raglan Road Irish Bar: Takeaway Ordering and Messenger Integration
Raglan Road Irish Bar’s Facebook page does two interesting things that we like a lot.
First, is how it directs customers to the restaurant’s delivery and pickup services in the About section.
Customers can choose the most convenient option, whether that is a third-party service or the business’s own branded app.
It also makes these options clear further up the description.
The second thing we like is the Facebook Messenger integration. The chatbox opens as soon as the user lands on the page. It has commonly answered questions that the user can click on to get an answer to.
Beyond these highlights, the bar does a lot right. It frequently posts Facebook content that seems popular with its target audience, and the About section includes all the information customers could need about the restaurant and menu.
Chin Chin Ice Cream: Driving Merchandise Sales and Engagement
Chin Chin Ice Cream uses its restaurant Facebook page in a different way to the other sites on this list.
Instead of promoting the ice cream parlour itself, the Facebook page pushes users towards its shop where they can buy merchandise, ice cream toppings, and gift cards.
Chin Chin Ice Cream may be able to drive more sales and revenue by using the Facebook page in this way.
Burger and Lobster: Mouth-Watering Facebook Cover Video
Burger and Lobster’s Facebook Page stands out due to the mouth-watering video it uses as its cover instead of a photo.
The footage shows food being prepared in the restaurant. It highlights the fact that the food is cooked on a giant grill.
The visual focus of the Facebook page is supplemented by the user-generated posts the restaurant shares.
The page also makes it easy to book a table or order takeaway via the “Shop Now” call-to-action.
What Do Successful Restaurant Facebook Pages Have in Common?
Here are some of the most critical parts of successful restaurant Facebook Pages.
The first thing people see when they come across your restaurant Facebook page is your images: both your profile photo and your cover photo. Make sure your images are high-quality and the right size.
Image: Dan Gold/Unsplash
Detailed ‘About’ Information
The about section is prominent on your restaurant Facebook page and contains your business information. Filling this out is mostly self-explanatory, and you can choose exactly which sections to show. Include your restaurant’s:
- Reservation information
- Phone number and contact details
- Opening hours
- Social media profiles
The most challenging part of the About section on your restaurant’s Facebook page is the description. You need to write a short sentence or two about your restaurant’s main value point.
Below are two excellent examples.
We like the first because it focuses on the venue’s heritage and location — two things that are sure to impress potential customers. The second is good because it uses a positive quote from an interview — something that gives the statement authority.
Sydney Cove Oyster Bar is one of the most historical and iconic venues on the water’s edge of Circular Quay and has been serving Sydney’s finest seafood since 1988.
British steakhouses and cocktail bars | “Flawless. The best steak you will find anywhere.” Giles Coren, The Times.
Facebook Page Call-to-Action
One of the most useful features Facebook pages offer is the call-to-action button.
You can use this to persuade customers to order food, download an app, reserve a table, or call the restaurant.
Think about your restaurant Facebook page’s primary use and create a call-to-action based around it.
Facebook posts are an essential part of any restaurant’s social media page. Here are some types of content you might want to share.
Menu Introduction Posts:Restaurants often introduce dishes via Facebook posts. You could show a new meal or an existing dish. Either way, choose a high-quality photo and description to make the food as appetizing as possible.
User-Generated Content: We mentioned user-generated content in the above section as it is an excellent way for restaurants to get new photos and posts.
Instagram is an excellent source of this type of content, so be on the lookout for photos you are tagged in and if you like one of the images, reach out to ask if you can share it on your restaurant Facebook page.
Restaurant News Posts: Keep customers up-to-date by sharing news from your restaurant. Some updates you can share on your Facebook page may include:
- Changes to the restaurant menu
- Interior changes
- Different opening times
- Collaborations with food bloggers or other local businesses
- Upcoming events
Time-Sensitive Content: Sharing content relevant to trends or things that are happening is an excellent way to create engagement with fans or profit from the popularity of something else.
You could write Facebook content relating to a sporting event, a news story, the weather (see below), or posts to simply celebrate the weekend.
Promotional Posts: Sharing information about promotions is an excellent way to get customers to come to your restaurant and create engagement with your brand. Another option is to run restaurant contests that people can enter by commenting on or sharing the page.
Media Coverage Posts: Be sure to make the most of any positive press your restaurant receives by sharing it on your restaurant Facebook pages.
You can also share blogs, images from other social media platforms, or even customer reviews on third-party sites.
Facebook Pages Are an Essential Part of a Restaurant Marketing Strategy
Restaurant Facebook pages are an essential part of any restaurant’s Facebook marketing strategy. But they aren’t the only way to promote your business on social media channels.
For more restaurant marketing tips check out top 31 restaurant marketing ideas in 2020.