Food Cost Calculator: Transform Your Restaurant Profits with our Food Cost Formula

Food Cost Calculator: Transform Your Restaurant Profits with our Food Cost Formula

Restaurants typically have razor-thin profit margins, and not having a handle on your costs of food can eat into this already slim percentage. It is easy to create dishes and price them to allow for a particular profit margin. However, it is also easy for waste, theft, spillage, and other forms of loss to quickly…
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Restaurant PR: Nine Tips for your Restaurant’s Public Relations Campaign

Restaurant PR: Nine Tips for your Restaurant’s Public Relations Campaign

An effective restaurant PR strategy can be a lot of help in raising awareness of your business in a way that connects with your customers. It takes in aspects of social media, outreach, and building your restaurant’s brand. While it can be expensive to hire a specialized team to look after your restaurant’s public relations…
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21 Restaurant Mission and Vision Statements for 2020

21 Restaurant Mission and Vision Statements for 2020

On the surface, restaurant mission and vision statements are just a sentence or two about why a business exists. They can seem insignificant compared to the daily grind of attracting customers, serving great food, and growing your restaurant. However, these statements are important. Defining your restaurant’s mission, vision, and beliefs will help guide strategic decisions…
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How Restaurants Can Succeed in the World of Social Distancing

How Restaurants Can Succeed in the World of Social Distancing

Restaurants around the world are opening their doors to customers for the first time since lockdown began in March. While this was welcome news, it is certainly not back to business as usual. Restaurants are operating in a vastly different environment to the one they were in before lockdown. Those that successfully navigate the next…
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Facebook Ads for Restaurants: How to Get Started and Win New Customers in 2020

Facebook Ads for Restaurants: How to Get Started and Win New Customers in 2020

Social media marketing has the reputation of being a way to get big results without having to spend on ads. The theory is that if you create great content and build your audience, you’ll attract followers organically. While this can be true, it doesn’t mean you should avoid ads altogether — advertising on platforms like…
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Restaurant Instagram Marketing in 2020 (Including Five Great Examples for Inspiration)

Restaurant Instagram Marketing in 2020 (Including Five Great Examples for Inspiration)

In our recent article Restaurant Marketing Ideas: The Top 31 Ideas to Grow in 2020 we covered social media, this article is a deeper dive into Instagram for restaurant marketing. Instagram is the perfect platform for restaurants to gain exposure. It is well known for being a place where people share photos of food and…
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SEO for Restaurants in 2020: 9 Steps to Success (Including a Best Practice Case Study)

SEO for Restaurants in 2020: 9 Steps to Success (Including a Best Practice Case Study)

In our recent article Restaurant Marketing Ideas: The Top 31 Ideas to Grow in 2020 we took a look at search engine optimization (SEO). In this article, we take a deeper dive into how a restaurant can start ranking on Google. Restaurants can use SEO tactics to help their website show up in search results….
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How to Launch a Restaurant Delivery Service During COVID-19

How to Launch a Restaurant Delivery Service During COVID-19

Government advice and regulations in place to stop the spread of COVID-19 are having a severe negative effect on the dining industry. Many US states and counties have asked restaurants to shut down eat-in options, while in the UK official advice is that people should avoid socializing outside entirely. This has led to a decrease…
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Guide to Restaurant Social Media Marketing in 2020

Guide to Restaurant Social Media Marketing in 2020

Social media is an important tool people use to make purchasing decisions. This is especially true when it comes to choosing where to eat⁠—people love sharing and searching for photos of food. In fact, according to TouchBistro, 41% of people have decided to eat at a specific restaurant based entirely on positive social media feedback….
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Restaurant Marketing Ideas: The Top 31 Ideas to Grow in 2020

Restaurant Marketing Ideas: The Top 31 Ideas to Grow in 2020

The restaurant business is highly competitive; you can differentiate your business by putting in place an effective marketing strategy. The first step to successfully marketing your restaurant is to create an in-depth marketing plan (you can see our guide here). This will help you define your brand and ensure you know what your restaurant marketing…
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