In our recent article Restaurant Marketing Ideas: The Top 31 Ideas to Grow Your Restaurant in 2021 we covered various digital marketing strategies to promote your restaurant. This article is a deeper dive into the specifics of restaurant Instagram marketing. Instagram is the perfect platform for restaurants to gain exposure. It is well known for…
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Before we get into the content of this article, it must be noted that not all of the restaurant entertainment ideas will work for every establishment. That is because each restaurant has a different audience… People frequenting Spur Steak Ranch will value different things to those making bookings at 5-star Melton’s Restaurant in the UK….
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Your restaurant menu design is important for several reasons. First is that people use your menu when deciding where to eat. Once they’re interested in your restaurant, they search online to find out more about your food. People may also want to order directly from the online menu. To offer this service, you’ll need an…
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Restaurant Facebook pages have become much more than just a place to share information about your business and gain social media followers. They are now more like mini-websites that include all the information potential customers need to know about your restaurant. Depending on how exactly you optimize your Facebook page, you can use the social…
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Designing a website for your restaurant is tricky. But the best restaurant websites generally have some common features. They have high-quality photos and other media. They are also easy to navigate, with menus and important links clearly accessible from all parts of the website. Importantly, they are as easy to view on mobiles as they…
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The food and drink industry is highly competitive. Great restaurant marketing ideas can help you stand out. The first step to successfully market a restaurant is to create an in-depth marketing plan (you can see our guide here). This will help you define your brand and ensure you know what your restaurant marketing efforts need…
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It costs a lot of money to open and run a restaurant. puts the average startup costs for a new venue at $275,000, or $3,046 per seat. And the price gets significantly higher if you want to own the real estate. Unfortunately, not many small businesses have that type of cash on hand. But there…
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In our article, Restaurant Marketing Ideas: The Top 31 Ideas to Grow in 2020, we took a look at Search Engine Optimization (SEO). In this article, we take a closer look into how you can optimize your restaurant website to begin ranking on Google and other search engines. Restaurant SEO tactics are used to help…
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Government advice and regulations in place to stop the spread of COVID-19 have had a severe negative effect on the dining industry. Many US states and counties required restaurants to shut down eat-in options, while official advice in the UK during strict lockdowns was that people should avoid socialising outside entirely. This has led to…
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Most restaurants are poor marketers. They rely on a scattergun approach to attracting new customers and often aren’t focused on the best marketing channels. The restaurants that succeed are often great marketers. They ruthlessly focus on the key channels that work and know how to build customer loyalty. Of course, some restaurants rely on word…
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