White label software and services are a great way for agencies or businesses to expand their offering. This, in turn, can lead to increases in revenue and profits, as well as the opportunity to bring in new clients.
Agencies that use white label products just need to focus on selling and marketing the product; the white label provider does the legwork of completing the task or developing the software. This means white label products are a great opportunity for sales-orientated businesses.
If you are thinking about reselling software or services, you’ll be pleased to know there are plenty of white label business opportunities out there. In this article, we’ll introduce you to white labeling and show you some of the best white label software and services you can use in your business.
Table of Contents
- 1 What are White Label Software and Services?
- 2 What Type of Business Can Use White Label Products?
- 3 Benefits of White Labeling
- 4 The Most Important Factor to Consider When White Labeling
- 5 White Label Business Opportunities
- 6 Wrapping Up
What are White Label Software and Services?
There are two types of white label products we’ll discuss in this article: white-label software and white label services.
White Label Software
White label software is software that is sold unbranded to a reseller. The reseller adds their own branding and then sells access to the platform as if they developed it. Clients have no way of knowing this isn’t the case.
Common white label software includes web and app design programs, as well as marketing tools used for lead generation and reporting. In general, it is cheap for a reseller to use white label software as they don’t have to spend money on developing the program.
White label software works for all parties involved. The developer gets more clients for a product it has already created, the reseller gets to offer more services to their clients, and the client gets all the benefits of the software.
White Label Services
White label services are services performed by a third party and sold by the reseller. The white-label service provider will take care of completing the task, while the reseller takes care of the client-facing part of the job, such as client service and sales.
Like white label software, white label services help businesses and agencies offer a service to a client it doesn’t have expertise in. It can also be used to complete time-consuming tasks that the agency doesn’t want to do itself.
Common tasks completed by white label service providers include content creation and link building. White label agencies are often, but not always, based in countries with low costs of living. This allows them to complete the work at a cheaper rate than the agency would be able to if it hired staff of its own.
White label services can be hired on a per-project or more consistent basis. Many providers even offer agencies the option to hire a dedicated employee. This means white label services can be used as a form of short-term employment. The benefit to the agency is that it doesn’t have to go through a costly and time-consuming hiring process.
What Type of Business Can Use White Label Products?
White label providers are generally flexible about how businesses use their products.
Depending on the service, they can be used for one-off projects or for longer-term help. Here are some ways you could use white label products.
Agencies that Want to Provide More Services to Clients
White labeling is commonly used by agencies that want to provide more services to clients. As the agency has already done the hard part of signing up the client, it can bring in more revenue by offering additional services.
For example, a WordPress developer may decide that it wants to offer app building services to clients. The client already trusts the agency due to the work it has done on their website, so there is a good chance the client would be interested in a mobile app from the developer. This could be a good revenue boost for the agency.
However, the agency may not have expertise in app building. Or it may have the expertise but not the time to commit to offering the service. In this case, it could use an app builder to take care of the work.
Companies that Need to Fulfil a Specific Client Request
Another example of when white labeling comes in handy is when it is used to fulfill specific client requests. Imagine you are a content agency, and your client asks if you can produce a series of YouTube explainer videos for them.
While you could turn the request down, this would see you miss out on revenue. It also risks upsetting the client as they will have to go through the work of finding a new agency to do the task. If they do this, there is also the danger the client will drop you for the other agency if they like its work.
In many cases, it will be much better to fulfill the request for the client. However, hiring someone for the job can be costly and time-consuming. A better option could be to use a white label video production company to create the videos for you.
This will allow you to sell the service to the client as if it was your own. There is no way to know that you used the third-party provider.
Businesses Based Entirely on White Label Products
It is also possible to set up a business based entirely on reselling white label products. This could be a good idea if you have strong sales skills and contacts and would rather focus on the development side of building a business. Some white labelers offer ‘agency in a box’ solutions that take care of almost everything for you.
Benefits of White Labeling
Using white label software and services has many benefits. Here are some of them:
The first benefit of white labeling is that the more services you can offer to clients, the more you can charge each of them. By upselling to existing clients, you will increase the amount of revenue your business can bring in with without having to go through the difficult process of bringing in new clients.
Most white label providers make it easy for businesses to resell their offerings at a profit due to their low costs. This is usually made possible by economies of scale or being located in places with a lower cost of living.
By offering more services, you open up new sales possibilities. For example, if you only offer SEO services, then only companies looking for help with SEO will want to work with you.
However, if you offer SEO, app building, content creation, and website management, you can target companies that want any of these individual services or a mixture of all of them. This can lead to a higher number of clients and more revenue.
It is also possible to use white label software and services to reduce your workload without offering any new services. If your business specializes in social media marketing, there is nothing stopping you from switching to a social media management white labeler and using the time saved to work on other parts of your business.
The Most Important Factor to Consider When White Labeling
The most important thing to remember when white labeling, is that you are responsible for the quality of the final product. This is great news when things go well as your client will give you all the credit for the work produced by the white label service or software provider.
However, if the product is low-quality the client will blame you. It is therefore important to have a clear way of knowing the quality of the white label provider.
There are many ways you could this. For example, look at reviews online or try to find other companies that are using the product and speak to them. This could, however, be difficult as many companies that use white label products will not want others to know.
Perhaps the best way to gauge the quality of a white label provider is to test it out. When it comes to software, many white labelers will provide limited free-trials or money-back guarantees you can use to test how effective the product is. If you like the product, you can then pay for the full version.
Things are a little trickier with white label services as the only way to really get to know the quality they provide is to use the service. Because of this, it could be a good idea to create a test task and ask the white labeler to complete the task. If you like the results then great. If not, you can try a different service provider.
The downside to this is that unless the company offers a free trial, you will have to pay for the service. However, losing a little bit of money on a poor trial project is likely to be a preferable outcome to the reputational damage that would come with using the service for a client and delivering a low-quality final product.
White Label Business Opportunities
There are plenty of options for companies looking for white label business opportunities. In the next section, we will define some of the popular ways you can use white label products and give examples of companies you can use.
White Label App Building
Mobile is increasingly important for many businesses. According to B2B ratings and review firm Clutch, over 55 percent of small Millennial-owned businesses have a mobile app. Additionally, 42 percent of small businesses owned by those in Generation X have apps. That’s a lot of companies with apps.
This means it is quite likely that companies you work with will, at some point, want to create a mobile app. However, building an app requires a unique set of skills. If you don’t have an app-building expert at your company, it is hard to offer this service.
Unless of course, you utilize a white label app builder.
Drag and Drop App Builder: AppInstitute
AppInstitute provides a white-label app builder businesses and agencies can use to build apps for their clients. The drag and drop app builder makes it easy for anyone to build an app. The dashboard is unbranded so clients can view the app and make changes within the app builder.
The app builder is competitively priced, making it possible for companies which offer app building as a service to make a profit. It also requires zero tech skills or coding ability.
Additionally, AppInstitute gives companies that use the service access to a ton of material to help them attract new clients. This includes sales materials like infographics and promotional videos that discuss the benefits of apps.
Getting started with the AppInstitute reseller program is easy; just get in touch with a member of the team.
Set-up occurs within a day, meaning your business can be ready as soon as you need it to be. AppInstitute even provides four hours of one-to-one training as well as support via phone, email, and live chat.
To find out more about the AppInstitute reseller program, follow this link.
White Label Website Development
Like mobile apps, a significant number of businesses have websites. This can provide great opportunities for companies able to offer website building solutions.
It’s possible to use white label services and software to take care of the entire process of building websites. This is a great option for agencies that want to offer website management as part of the services they provide or for businesses that want to specialize in website development.
When getting started you’ll need one of two options. The first option is to hire a white label service provider that takes care of the entire website building process for you.
The second option is to use white-label software to build the website yourself. In this case, you’ll need a hosting service and a way to design a website.
You may also want to work with designers and writers to produce the content for the website. However, we will cover both these options in other parts of this article.
Website Hosting: Flywheel
Flywheel is a web host provider that offers a white label hosting option. If you want to use the white label service, you will have to sign up to either the freelancer plan which allows you to host up to ten websites or the agency plan which allows unlimited websites. White label services come as an add-on on top of the regular package.
The white label option comes with features, including customized client subscriptions that allow you to create service packages and bill clients. You can do this on a one-off basis or charge them monthly, quarterly, or annually. Flywheel will even send out invoices with your own branding.
Website Design Software: DashClicks
DashClicks offers a variety of marketing software solutions, one of which is a website design product targeted at agencies.
The company claims its drag-and-drop website builder is easy to use, which makes it possible for both agencies without a lot of experience in web design and inexperienced clients to design websites.
The dashboard DashClicks provides can be customized with your company’s branding, and it is hosted on a custom domain name. This means it appears as if it comes from your business so your clients can access and make changes to their website without knowing they are using a third-party solution.
As well as access to the drag-and-drop website builder, DashClicks clients get an assigned project manager and access to real-time reporting metrics.
Website Design Service: White Label Agency
The White Label Agency is a WordPress development service that can help companies build websites for clients.
They provide solutions for everything from one-off projects to renting out a full-time website developer.
As a white labeler, any products the agency produces are fully unbranded. Agencies or businesses that choose to use White Label Agencies are assigned an account manager to ensure the project runs smoothly.
White Label SEO
SEO is an important product offered by many digital marketing agencies. Because of this, SEO products are common in the world of white labeling.
SEO agencies can white label many different parts of the SEO process. There are solutions for auditing software, products that help with on-page and off-page SEO, link building, and more. Like website creation, SEO white label products come in both software and service forms.
SEO All-in-One: SEO Reseller
SEO Reseller provides a range of SEO services for businesses. Its solution is comprehensive and covers everything, including:
- Website audits
- Keyword research
- On-page optimization
- Organic link acquisition
- Lead Tracking
The company offers three different packages you can choose from depending on your needs. Like many white label companies on this list, SEO Reseller also provides plenty of marketing resources businesses can use to build sales.
SEO Reports: Woorank
WooRank is an SEO tool you can use to create SEO reports, including site audits, keyword research, and competitor analysis. The tools are easy to use and provide plenty of information that can help agencies with their SEO strategy.
The white label aspect of the tool is that all the reports and data can be rebranded with your business or agency’s information. You can then send these PDFs to clients or prospects to view the reports with your information on it.
Link Building: PageOnePower
Link building is hugely important to SEO strategy. However, it can also be difficult and time-consuming.
PageOnePower is an agency that takes care of link building for agencies so they can focus on other parts of SEO or marketing. PageOnePower charges per link and it creates and publishes content only on what it calls ‘reputable third-party websites.’ In theory, this should improve the ranking of the client’s website.
Before getting started, PageOnePower will check your website has content that it is suitable for third party websites to link back to. If you don’t have anything of a high enough quality, it can work with you to create linkable onsite content.
Local SEO: Workify
Workify offers three white label SEO services, one of which is local SEO. Workify says its local SEO product tackles Google My Business Signals, backlinks, on-page SEO, citations, and reviews.
It also offers rank tracking for up to five keywords, competitor tracking, weekly reporting, a Google My Business report, and auditing.
White Label Sales and Marketing
As well as SEO marketing services, there are plenty of white label companies that provide other types of marketing service. Here is a look at two of them.
White Label PPC: Invisible PPC
Invisible PPC is a company that offers white label PPC (Pay Per Click) ad management. It runs campaigns on Google Ads, YouTube, Gmail, Bing, and more.
The company offers a monthly management package that includes setting up the account as well as keyword research, creating the ads, and automated reports. It also offers a reporting dashboard.
The company offers extras, including PPC landing page design and sales proposals companies can use when selling PPC services to leads or clients.
All this means agencies can get the benefits of selling a proven PPC service, while only having to deal with the client relationship.
White Label Lead Generation: Zopto
Zopto is a software tool that automates the process of building leads on LinkedIn.
It integrates with a business’s LinkedIn Premium or Sales Navigator account. Companies just have to filter out their ideal clients based on categories like location, industry size, or position and then Zopto begins to generate leads based on this information and your desired level of engagement.
The white label version of the software lets agencies customize Zopto’s platform with their own branding and domain. It will then appear to clients with access to the dashboard that you built the software in-house.
As with other white label tools, agencies can create their own pricing when selling the product. According to Zopto, they will set up the platform with your branding within 48 hours of you signing up to the service.
White Label Content Creation
Content creation is an important part of many marketing strategies.
It helps with everything from SEO, to social media, lead generation, and conversion. However, creating content can be time-consuming.
Creating content also requires specific expertise. For example, if your business works with clients in several different industries, you are unlikely to be able to create high-quality content about each topic.
There is also the problem that creating different types of content requires vastly different skill sets. For example, there is a little crossover between the skills needed to produce videos, edit images, designing graphics, and write blog posts.
This is where white-label content creation comes in. Businesses have many options for white label content, and there are solutions available for everything from SEO articles to graphic design.
Here are some options companies have for creating white label content.
Written Content: Textbroker
Textbroker provides a service that offers affordable written content agencies can sell on to clients. You just need to sign up to the site and then put in orders for the type of content you need. Textbroker offers blog posts, website content, product descriptions, and more.
The service Textbroker provides can be incredibly cheap, which means it is easy to mark up the content and sell it on to your client.
Businesses can resell Textbroker’s content in several ways. The simplest is just to send the company orders and receive content using the company’s API. It’s also possible to have the content automatically exported to your client’s WordPress, Joomla, or Drupal sites straight from Textbroker.
Social Media: 99 Dollar Social
99 Dollar Social is a service that provides daily content for Facebook and Twitter pages for $99 per month. The main service is targeted at business owners, but they also have a reseller program for agencies.
Like the regular service, the reseller program costs $99 per month. 99 Dollar Social uploads all the posts to an unbranded platform so agencies can run the posts via their clients to review them. If they have any feedback, they communicate with you, and you communicate with the team at 99 Dollar Social.
To be sure the content is suitable, 99 Dollar Social asks you to fill in a profile questionnaire to help them find content. Getting set up is easy, and 99 Dollar Social says you can be up and running within two to three business days.
Studio1 is a design white-label service. Businesses that choose to work with Studio1 hire the company’s design team and then sell on the finished product to clients at their own margin. The company promises all its designs are high-quality and completely original.
Before starting a project, you will have to fill in a questionnaire, so the company knows what you need. It also offers free revisions as long as they are in line with the original brief.
Studio1 can produce several different types of design, including logos, eBook covers, infographics, flyers, websites, social media banners, blog post images, and more.
Video is becoming more common as a type of content. Because of this, there is a chance that clients will, at some point ask if you can create a marketing video for them.
Unfortunately, a video has a high up-front cost that makes it tough to get started. It also requires a specific set of skills.
Ilfusion is a video production company that offers white label services. As a video production company, it already has the equipment and expertise to make videos. You just need to let it know the type of project your client wants, and it will be created for you. The great thing about the service is it can be used for one-off videos or longer campaigns.
This article shows there are a lot of options available for companies that want to use white labeling to offer additional services. In fact, there are so many different software and service solutions out there it is even possible to set up an agency run entirely using white label products.
As long as you are careful when it comes to monitoring the quality output of the final product, white labeling can be a great way to grow your business.