If you didn’t already know, people are using their phones a lot. Smartphone technology has permeated almost every aspect of people’s day-to-day lives, from socialising to shopping.
The way we eat hasn’t been left untouched, either. Whether you’re browsing through Pinterest for recipes or sharing your culinary creations on Instagram – your smartphone has had a hand in how you’re eating.
So it makes sense for a restaurant to have their own app, right?
We dug deep into statistics from over 2,000 of our takeaway restaurant customers – and found some evidence that proves unequivocally that you need a mobile app for your restaurant.
Benefits of Loyalty Programs in Apps
Loyalty programs boost customer retention by offering incentives for repeat orders. Users enjoy rewards, either through points or exclusive deals. This encourages frequent visits.
Brand loyalty grows over time. Restaurants then see more engaged customers and a loyal base that returns often.
Some of the key stats we found were:
- 112% increase in overall spend from online orders after 12 months of app adoption
- 51% increase in average spend per customer after 12 months of app adoption
- 52% of local searches on mobile converted into buying customers within the hour
- According to our research, 61% of restaurant customers would be willing to download a restaurant’s app if you promised them exclusive offers and deals from time to time
- 69% of consumers order food online using a mobile device
- 75% of smartphone users access restaurant info on the go
User-Friendly Features to Include in a Restaurant App
An app with user-friendly features is important. Navigation should be simple. Payment methods must be secure. Order tracking is another must-have.
Recommendations based on past orders can keep customers happy. These features make the app appealing and offer a smooth experience. Customers are likely to return.
Interested in learning more? It’s all in the infographic below:
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