These days parents and pupils have an increasing range of options when it comes to choosing a school. But we can help you make your school stand out from the rest, attract new enrollments and raise its public profile with these practical online school marketing tips. Promoting your school with online search A lot of…
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In many ways, the concept of “promoting” your business gives the wrong idea. It implies that your audience are sitting passively at their computers and mobile devices, just waiting for you to push powerfully constructed marketing messages at them. It’s as if people think that marketing’s like that weird fairground game where you spray water…
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Introduction: let’s get started! This article is going to help you create your App. The top 5 tips are designed to help get you in touch with your creativity. Tips 6 to 12 will provide a useful framework for you to start creating your App, giving you a ton of resources to help you meet…
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Did you know that people who opt in to your mobile apps push notifications are more likely to keep using your app? But since TechCrunch reports that smartphone users use on average 9 apps a day, and statistics show that most people who download your app will stop using it within 3 months, you need…
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Black Friday was commonly known as the day where retailers would go back into the “black” following a year of operating “in the red”. At a loss, in other words. The term didn’t come into widespread use until the 1980s. Since then, the day has evolved into a key event for many businesses – across…
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According to Statista, the first quarter of 2018 showed 10,933,500 apps available for download. That’s a lot of apps competing for attention. The point? Small business owners need a solid app monetization strategy to succeed, starting with the app concept and following all the way through to user retention. And so you need to start…
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Every small business is unique. If you want to grow, you need a strategy that fits your needs, and is appropriate for the level of resources you have. All of these strategies, if followed, will help your small business grow in incredible ways. Some you’ll want to put into practice right away, and others may…
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For someone more accustomed to traditional forms of marketing, content marketing can be a little bewildering, especially if you make the mistake of Googling a definition of the term. It helps to remember that content marketing does not replace traditional marketing, but complements it. And stick to a relatively straightforward definition such as the one…
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It’s a funny thing, dentistry. It’s so essential to everyone’s physical comfort and self image to have good oral hygiene, and yet the idea of a trip to the dentist is a scary prospect for many. Choosing the right dentist is an essential priority for many people. That means your marketing will be make-or-break in…
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There are over 168,000 registered charities in England and Wales. Many compete over the same issues. Making a £75bn+ contribution to the economy, this is a highly competitive sector. Add to that a series of high profile scandals rocking the press over recent years, and it’s never been more important to have a comprehensive marketing…
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