19 Valentine’s Day Marketing Ideas for Small Businesses

19 Valentine’s Day Marketing Ideas for Small Businesses

Your eyes are not deceiving you; even though you are probably still busy wrapping up your Christmas marketing post-mortem, you should already be finalising and implementing your Valentine’s Day marketing. And while there is seldom a shortage of naysayers complaining as we approach Valentine’s Day, the event is still valuable to businesses of all sizes….
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The Ultimate GDPR Guide for Marketers and Businesses

The Ultimate GDPR Guide for Marketers and Businesses

The General Data Protection Regulation was first proposed in 2012, and what followed was four years of discussions, debates, and amendments, with the regulation finally adopted by the European Parliament in 2016. Countries, companies, and organisations were given two years to comply, with the regulation being enforced from 25 May 2018. What originally seemed like…
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How to Reduce the Friction of Sign-Up in Your Web App

How to Reduce the Friction of Sign-Up in Your Web App

Engaging and retaining users should always be the primary purpose of your design, otherwise, very little value will come from your web app. So today we’re going to be looking at a few ways that you can incentivize the signup process to get that revenue flowing through the door. We’ve put together a couple of…
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How to Maximise Form Conversions in a Few Simple Steps

How to Maximise Form Conversions in a Few Simple Steps

One of the most important aspects of any business is their sales funnel. Regardless of the objective of a business, there is always a predetermined endpoint. For most, the optimisation of a funnel can dramatically change their business, for others, it might have a negative impact. A small amount of finesse is required when it…
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The Ultimate Beginner’s Guide to A/B Testing

The Ultimate Beginner’s Guide to A/B Testing

Even if you are a relatively new internet user, you’re bound to have encountered the term A/B testing, or split testing. It’s hard to miss, since we’re no longer just split testing websites, but also online ads, and apps – well, just about anything digital. But chances are you didn’t really pay much attention, which…
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How Does Page Load Time Affect Your Bottom Line?

How Does Page Load Time Affect Your Bottom Line?

There’s no escaping the fact that we live in a fast-paced world. When we want something, we want it now, and if we are left waiting around we’re going to be far from happy. With this in mind, when it comes to our buying habits online, the whole scenario is no different. Whether it’s buying…
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The Future of Mobile: AppInstitute launches Progressive Web Apps

The Future of Mobile: AppInstitute launches Progressive Web Apps

AppInstitute, the simple, code-less app building solution for small businesses, announces the launch of their new product release enabling customers to create Progressive Web Apps, a future-proof app solution that works across all mobile and tablet devices without the friction of the App Store. The launch comes after 12 months of development work and coincides…
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4.2.6 – Apple’s App Store Guideline Changes and What It Means for You

4.2.6 – Apple’s App Store Guideline Changes and What It Means for You

There’s been an awful lot of talk over the past few months within the app community around the new change to Apple’s App Store guidelines made on 8th June 2017, and specifically, rule 4.2.6 which states that “Apps created from a commercialized template or app generation service will be rejected.” The guideline by Apple was…
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AppInstitute’s integrated app solution ‘AppSmart’ now listed on Zoho Marketplace

AppInstitute’s integrated app solution ‘AppSmart’ now listed on Zoho Marketplace

We’re delighted to announce an exciting new partnership with Zoho CRM and an extension listing in the Zoho Marketplace for their recently launched AppSmart product. AppSmart for Zoho CRM allows businesses to use Zoho CRM’s features to connect instantaneously with customers through secure 1 to 1 chat and push notification messaging, via their own integrated…
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How to Create a Great Mobile App Onboarding Experience