How to Create a Great Mobile App Onboarding Experience

How to Create a Great Mobile App Onboarding Experience

The true purpose of an onboarding process is still education, but while this was once focused on helping users understand how to use the app, it has now shifted to showing users the benefit and value in using the app. And the benefit of a good onboarding process for you is happy customers who keep…
Read More

How to Make Appointment Scheduling a Breeze in Your Mobile App

How to Make Appointment Scheduling a Breeze in Your Mobile App

Any business that allows customers to make appointments knows that there is very little to get excited about when it comes to managing appointments. And if your business has already launched its own mobile app, but it doesn’t include a simple booking feature, well you’re not giving your customers any reason to love your app….
Read More

How to Run a Mobile-Focused Multichannel Geomarketing Campaign

How to Run a Mobile-Focused Multichannel Geomarketing Campaign

Location matters – and geomarketing is a huge deal. Location-based marketing campaigns can take a number of forms. Maybe you’re using geo-fencing to promote your lunch special to potential customers within walking distance of your restaurant. You could also promote tomorrow’s live entertainment to guests staying at a certain hotel. You could even target customers…
Read More

AppInstitute acquires Appsme

AppInstitute acquires Appsme

AppInstitute has made strides into further establishing themselves as the preeminent DIY App Builder solution. With the recently concluded Appsme acquisition AppInstitute will almost double their current global customer base whilst also increasing their international bias. AppInstitute is working closely with the Appsme team to ensure each and every app is migrated seamlessly onto their…
Read More

Santander banks on AppInstitute to deliver mobile marketing masterclass

Santander banks on AppInstitute to deliver mobile marketing masterclass

Nottingham-based AppInstitute recently delivered its first masterclass with Santander, as part of the bank’s Breakthrough support for ambitious businesses. The masterclass was designed to educate small and medium-sized organisations on how to leverage the power of mobile marketing and build their own mobile app regardless of their technical ability. AppInstitute hosted 18 businesses from across…
Read More

How Much Should You Spend on Mobile Marketing?

How Much Should You Spend on Mobile Marketing?

How much should your business spend on mobile marketing? What percentage of your overall marketing budget should you allocate to mobile? Happily, there’s a simple formula everyone can use… Kidding – no, there isn’t. Your mobile spend can vary widely based on a huge number of factors, including your best-performing channels. Your website, social media…
Read More

Appinstitute and Appointedd partner to help businesses work smarter

Appinstitute and Appointedd partner to help businesses work smarter

We’re delighted to announce that AppInstitute has partnered with Appointedd, an online appointment booking software enabling customers to schedule their next appointment with ease. Appointedd helps businesses manage their time, increase profits, and work smarter by offering a simple and effective way to take bookings online. Appointedd offers a flexible way to take bookings from your website, Facebook…
Read More

AppInstitute to provide Masterclass for Santander Breakthrough Members

AppInstitute to provide Masterclass for Santander Breakthrough Members

AppInstitute is delighted to announce a new collaboration with the Santander UK Breakthrough programme to help support small businesses leverage the power of mobile marketing. AppInstitute provides a simple way for small businesses to create, publish and manage their own iPhone and Android app using their DIY app builder platform, making entering the app market…
Read More

Celebrating 10 Years of the iPhone

Celebrating 10 Years of the iPhone

10 years ago today Steve Jobs unveiled to the world the first iPhone product from Apple at Macword 2007 in San Francisco. In this famous keynote he described the new iPhone revolution as three things – “An iPod, a phone and an internet communicator. An iPod, a phone… are you getting it? These are not…
Read More

16 Examples Of How To Promote Your App On Your Homepage

16 Examples Of How To Promote Your App On Your Homepage

Increase your App downloads by ensuring you promote it on the homepage of your website. You can do this with a simple banner that links to your App’s download page. We’ve curated 16 examples of how other brands are using their homepage to effectively promote their App. 1. Subway Subcard App Subway use an image of their…
Read More