Retargeting Ads – A Beginner’s Guide

Retargeting Ads – A Beginner’s Guide

With millions of websites in operation, and thousands more being launched every day, it has become nearly impossible for smaller businesses to attract visitors without online advertising. You’re no longer competing only with similar businesses in your location, but globally too. And while even large brands were once sceptical about online advertising, Google’s AdWords and…
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Event Marketing: the Essential Guide to Marketing Your Event

Event Marketing: the Essential Guide to Marketing Your Event

Event marketing is a true art. There are so many different aspects you have to keep in play, it can be like spinning plates. But if you think strategically about your marketing process you can get some truly spectacular results. Leveraging your network One of the best ways to promote your event is by reaching…
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App Builders Before They Were Famous: Tinder’s Sean Rad

App Builders Before They Were Famous: Tinder’s Sean Rad

Tinder didn’t invent the concept of swiping left and swiping right – gestures are an integral part of smartphone UI. But what Tinder did do was to use it so effectively that it has become a cultural phenomenon, referenced throughout pop culture, and emulated by innumerable other apps. From Chris Calmeyn, co-founder of Scout: […]…
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The Definitive Guide to Marketing Analytics 4 Third Party Analytics Tools Worth Spending On

4 Third Party Analytics Tools Worth Spending On

Keeping track on how well your website is performing is essential to the ongoing success of your online presence. By knowing how many people are visiting your website month on month, the channels most visitors are using to get there and what is causing them to leave your site can be the difference between success…
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Coffee Shop Marketing Ideas to Supercharge Your Business

Coffee Shop Marketing Ideas to Supercharge Your Business

There are so many powerful ways to market your coffee shop that we can’t wait for you to dive into this article. We know that most cafe marketing budgets are low, so most of the core strategies we will look at today are either free to implement or extremely affordable. Let’s get cracking… Google The…
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The Ultimate Hair Salon Marketing Guide

The Ultimate Hair Salon Marketing Guide

If you are reading this guide you are either… A: Desperate to get your marketing act together to save your business. B: Aware that you should probably be super-charging your marketing but not sure how to go about it. If you’re at A, don’t fret; you’ve come to the right place at the right time….
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How to Build Your First App – Without Coding.

How to Build Your First App – Without Coding.

When exploring the digital options available to boost your company’s online presence, the thought of an app may well fill you with fear as you consider where you would even start and the potential costs associated with such a venture. With more shoppers going mobile to hunt for the best deals through events like Black…
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19 Valentine’s Day Marketing Ideas for Small Businesses

19 Valentine’s Day Marketing Ideas for Small Businesses

Your eyes are not deceiving you; even though you are probably still busy wrapping up your Christmas marketing post-mortem, you should already be finalising and implementing your Valentine’s Day marketing. And while there is seldom a shortage of naysayers complaining as we approach Valentine’s Day, the event is still valuable to businesses of all sizes….
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The Ultimate GDPR Guide for Marketers and Businesses

The Ultimate GDPR Guide for Marketers and Businesses

The General Data Protection Regulation was first proposed in 2012, and what followed was four years of discussions, debates, and amendments, with the regulation finally adopted by the European Parliament in 2016. Countries, companies, and organisations were given two years to comply, with the regulation being enforced from 25 May 2018. What originally seemed like…
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