Push Notifications For Mobile Apps: The Ultimate Guide Your Expert Introduction to Mobile Marketing in the Smartphone Era

Your Expert Introduction to Mobile Marketing in the Smartphone Era

Marketers are quick to recognise the opportunities presented by new consumer facing products, resources, and technology. For them, whatever product they are currently promoting is always the right product, so they are always looking, instead, for ways in which to match it to the right consumer, in the right place, and at the right time….
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Black Friday Marketing Ideas for Every Business and Budget

Black Friday Marketing Ideas for Every Business and Budget

Black Friday was commonly known as the day where retailers would go back into the “black” following a year of operating “in the red”. At a loss, in other words. The term didn’t come into widespread use until the 1980s. Since then, the day has evolved into a key event for many businesses – across…
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App Monetization Strategy for Small Business Owners: Ultimate Guide

App Monetization Strategy for Small Business Owners: Ultimate Guide

According to Statista, the first quarter of 2018 showed 10,933,500 apps available for download. That’s a lot of apps competing for attention. The point? Small business owners need a solid app monetization strategy to succeed, starting with the app concept and following all the way through to user retention. And so you need to start…
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20 Killer Marketing Strategies for Small Businesses

20 Killer Marketing Strategies for Small Businesses

Every small business is unique. If you want to grow, you need a strategy that fits your needs, and is appropriate for the level of resources you have. All of these strategies, if followed, will help your small business grow in incredible ways. Some you’ll want to put into practice right away, and others may…
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Content Marketing Tips for Small Businesses

Content Marketing Tips for Small Businesses

For someone more accustomed to traditional forms of marketing, content marketing can be a little bewildering, especially if you make the mistake of Googling a definition of the term. It helps to remember that content marketing does not replace traditional marketing, but complements it. And stick to a relatively straightforward definition such as the one…
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Dentist Marketing: the Essential Guide

Dentist Marketing: the Essential Guide

It’s a funny thing, dentistry. It’s so essential to everyone’s physical comfort and self image to have good oral hygiene, and yet the idea of a trip to the dentist is a scary prospect for many. Choosing the right dentist is an essential priority for many people. That means your marketing will be make-or-break in…
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Charity Marketing – the Ultimate Guide

Charity Marketing – the Ultimate Guide

There are over 168,000 registered charities in England and Wales. Many compete over the same issues. Making a £75bn+ contribution to the economy, this is a highly competitive sector. Add to that a series of high profile scandals rocking the press over recent years, and it’s never been more important to have a comprehensive marketing…
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Medical Practice Marketing Tips to Help Grow Your Medical Centre

Medical Practice Marketing Tips to Help Grow Your Medical Centre

Health and Finance explain that when marketing your medical practice, it’s helpful to begin by establishing what your goals are, and how these will benefit your patients or clients. When drawing up your marketing goals, start by establishing your skills, your target audience, and how your skills will benefit your audience. As a medical practitioner,…
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Retargeting Ads – A Beginner’s Guide

Retargeting Ads – A Beginner’s Guide

With millions of websites in operation, and thousands more being launched every day, it has become nearly impossible for smaller businesses to attract visitors without online advertising. You’re no longer competing only with similar businesses in your location, but globally too. And while even large brands were once sceptical about online advertising, Google’s AdWords and…
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