Health and Finance explain that when marketing your medical practice, it’s helpful to begin by establishing what your goals are, and how these will benefit your patients or clients. When drawing up your marketing goals, start by establishing your skills, your target audience, and how your skills will benefit your audience. As a medical practitioner,…
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With millions of websites in operation and thousands more being launched every day, it has become nearly impossible for smaller businesses to attract visitors without online advertising. You’re no longer competing only with similar businesses in your location, but globally too. And while even large brands were once skeptical about online advertising, Google’s AdWords and…
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Event marketing is a true art. There are so many different aspects you have to keep in play, it can be like spinning plates. But if you think strategically about your event marketing process you can get some truly spectacular results. Leveraging your network for event marketing One of the best ways to promote your…
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In this article, we’ll walk through the story of Sean Rad, the founder of the ubiquitous dating app – Tinder. Tinder didn’t invent the concept of swiping left and swiping right – gestures are an integral part of smartphone UI. But what Tinder did do was to use it so effectively that it has become…
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In many ways, marketing is an art. Finding that special combination of factors that not only cuts through the clutter to reach out to your audience, but also entices them in, and wins their loyalty, is something that is hard to distil into theory. It’s like how a book on how to play the guitar…
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Keeping track on how well your website is performing is essential to the ongoing success of your online presence. By knowing how many people are visiting your website month on month, the channels most visitors are using to get there and what is causing them to leave your site can be the difference between success…
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Your eyes are not deceiving you; even though you are probably still busy wrapping up your Christmas marketing post-mortem, you should already be finalising and implementing your Valentine’s Day marketing. And while there is seldom a shortage of naysayers complaining as we approach Valentine’s Day, the event is still valuable to businesses of all sizes….
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The General Data Protection Regulation was first proposed in 2012, and what followed was four years of discussions, debates, and amendments, with the regulation finally adopted by the European Parliament in 2016. Countries, companies, and organisations were given two years to comply, with the regulation being enforced from 25 May 2018. What originally seemed like…
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Engaging and retaining users should always be the primary purpose of your design, otherwise, very little value will come from your web app. So today we’re going to be looking at a few ways that you can incentivize the signup process to get that revenue flowing through the door. We’ve put together a couple of…
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One of the most important aspects of any business is their sales funnel. Regardless of the objective of a business, there is always a predetermined endpoint. For most, the optimisation of a funnel can dramatically change their business, for others, it might have a negative impact. A small amount of finesse is required when it…
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