Booksy is a powerhouse in beauty and barbering, and its party trick is the marketplace: over thirty-five million consumers who can find and book you without you lifting a finger. For a chair that needs new clients, that reach is a genuine draw. So I want to give Booksy full credit before I draw the…
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I have a lot of time for GlossGenius. It is one of the more elegant pieces of salon software out there, and beauty pros genuinely love it. But there is a design choice at its core worth understanding before you commit: GlossGenius deliberately does not give your clients an app to download. Booking is login-free,…
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Here is something I have watched play out in salon after salon. An owner signs up for free booking software, fills the diary, and then notices a line item they did not expect: a commission on every new client who found them through the software’s own marketplace. The booking was free. The customer was not….
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Picture this: a customer visits your café, your salon, or your little boutique for the fifth time this month. They rummage around in their wallet, past three different loyalty stamp cards from three different businesses – one of which is so coffee-stained it’s basically a relic – and can’t find yours. So they don’t mention…
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Are you a barber in need of marketing ideas to boost your business? You’ve come to the right place. The number of barbershops in the US decreased by 23 percent between 1992 and 2012. Since 2013, however, barbering has become the fastest-growing profession in the US, and worldwide the male grooming industry is expected to…
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If you are reading this guide you are either: A: Desperately looking for a marketing idea to save your business. B: Aware that you should improve your salon marketing but not sure how to go about it. If you’re person A, don’t fret; you’ve come to the right place. There are tons of salon marketing…
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Starting and running your own salon business is, for many people, a dream come true. You get to combine the challenge of growing a business with the joy of helping your customers undergo wonderful transformations. Few businesses get to see the results of their work so quickly. Just as with any business, however, there are…
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