You started a podcast. Maybe it was a passion project – a niche show about true crime in Cheshire, a community radio station that’s been running since 2003, a weekly music chat with 800 dedicated listeners who show up every single Thursday like it’s church. You put in the effort. You’ve got the audience. You’ve…
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If you’ve built a radio station and you’re now thinking, “Right… how do I attract advertisers to my radio station?”, you’re in the right place! Most station owners hit this wall. You’ve got listeners. You’ve got content. Maybe even a decent schedule. But when you start talking to businesses, the response is usually somewhere between…
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If you’re running a radio station in 2026, you’ve probably already realised one thing the hard way – great content alone doesn’t pay the bills. You may be thinking ‘How do I monetise my radio station?’ and not really know where to start… You can have loyal listeners, a strong niche, even a recognisable brand,…
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Let’s be honest for a moment. When most radio stations think about launching a radio app, the conversation usually revolves around streaming. “It’ll make it easier to listen.” “It’ll modernise the brand.” “It’s what everyone’s doing.” All valid. But the real opportunity isn’t convenience. It’s commercial. If you’re going to invest time into building and…
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There’s a quiet shift happening in radio, and most stations feel it even if they haven’t fully named it yet. You’re still creating great content, still building loyal audiences, still showing up every day. But more and more of your visibility depends on platforms you don’t control. That’s exactly why conversations around building a radio…
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Facebook used to be the go-to social platform for businesses of all shapes and sizes to promote what they do and engage with fans. However, since Facebook’s CEO Mark Zuckerberg announced changes to the platform’s algorithm which now prioritises content from friends over businesses, it has become a lot harder. That’s not to say that…
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2026 Update: How Radio Stations Can Use Instagram to Grow Their Audience Today Instagram is more powerful for radio stations in 2026 than at any point in the last decade – not because of photos, but because of short-form video, social search, creator-style content, and AI-driven recommendations. Listeners no longer tune in by accident; they…
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Radio has always been at the cutting edge of technology, and with online stations becoming huge, traditional radio stations need to adapt alongside them and embrace the internet to survive. So, where to start? Facebook Never underestimate the power of Facebook when it comes to gaining new listeners. If you’ve not already, set up a…
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