Easter Marketing: Everything You Need to Know

Easter Marketing: Everything You Need to Know

Easter offers a brilliant opportunity for businesses to engage their customers in some Springtime (and chocolatey!) fun. It’s eagerly anticipated by everyone, from schoolchildren to workers looking forward to their first long weekend of the year. In 2019, Easter falls on the 21st April. However, the date changes every year, so it’s worth keeping on…
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St Patrick’s Day Marketing for Your Small Business: the Ultimate Guide

St Patrick’s Day Marketing for Your Small Business: the Ultimate Guide

St Patrick’s Day (or St Paddy’s, depending on who you’re talking to) is a cultural Irish celebration that’s not just limited to Ireland’s shores. Taking place on the 17th March, it is a public holiday in the Republic of Ireland and a good excuse for a party elsewhere! Why the 17th March? The 17th is…
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The Ultimate Super Bowl Marketing Guide – How to Supercharge Your Big Game Marketing

The Ultimate Super Bowl Marketing Guide – How to Supercharge Your Big Game Marketing

The first Sunday in February sees Americans everywhere get together, eat some food and watch the big game. The Super Bowl is a major date in every American’s calendar – whether they usually enjoy American Football or not. This year, Super Bowl LIII (each game is numbered by Roman numerals) will take place on February…
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7 Effective Email Marketing Tips for Better Sales During The Holiday Season

7 Effective Email Marketing Tips for Better Sales During The Holiday Season

Email marketing is still one of the most effective digital marketing techniques today. While it sounds like a strategy that is way out of season, email marketing is still able to attain positive results without the need for spending a lot. There is, however, a need to be creative in order to make email marketing…
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14 Cyber Monday Marketing Ideas to Boost Sales This November 7 Thanksgiving Marketing Ideas to Drum Up Business This Holiday Season

7 Thanksgiving Marketing Ideas to Drum Up Business This Holiday Season

The fourth-quarter is underway and marketers are scrambling to get eyeballs on their content. At this time of year, competition is at its fiercest and it can be extremely difficult to get noticed. But fear not, we’ve put together a list of meaty marketing tips for you to gobble up so that you won’t feel…
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Black Friday Marketing Ideas for Every Business and Budget 11 Halloween Marketing Ideas to Scare Up Sales This October

11 Halloween Marketing Ideas to Scare Up Sales This October

Halloween has long been a popular celebration in the US, but in recent years the ‘holiday’ has crossed over into other markets, where – as in the US – it has shown impressive growth over the last 5-years. In the US, total spending on Halloween has grown by more than $1-billion since 2012, and Halloween…
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Event Marketing: the Essential Guide to Marketing Your Event

Event Marketing: the Essential Guide to Marketing Your Event

Event marketing is a true art. There are so many different aspects you have to keep in play, it can be like spinning plates. But if you think strategically about your event marketing process you can get some truly spectacular results. Leveraging your network for event marketing One of the best ways to promote your…
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19 Valentine’s Day Marketing Ideas for Small Businesses

19 Valentine’s Day Marketing Ideas for Small Businesses

Your eyes are not deceiving you; even though you are probably still busy wrapping up your Christmas marketing post-mortem, you should already be finalising and implementing your Valentine’s Day marketing. And while there is seldom a shortage of naysayers complaining as we approach Valentine’s Day, the event is still valuable to businesses of all sizes….
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