Building a strong brand identity doesn’t happen overnight, and it’s a continuous process that’s never truly finished. Even the world’s most recognizable brands must continually work to reinforce their brand, maintain positive brand perception in the minds of consumers, and foster brand loyalty. For small businesses, building a brand may seem like an insurmountable challenge….
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Food trucks are often thought of as a low-cost way for those passionate about cooking to earn a living doing something they love. While this can be the case, the reality is often more complex. Food trucks have a high rate of failure. This could partly be down to how easy it is to start…
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![How to Start a Food Truck Business [a Practical Guide]](https://storage.googleapis.com/sales.appinst.io/2019/05/how-to-start-a-food-truck-business.png)
The food truck industry is booming. It’s predicted to expand by 20% in 2019. It’s a space where a growing interest in satisfying food and diverse cuisine is combining with innovative entrepreneurs starting up food trucks as a low-investment, dynamic and often experimental way to make their mark in the foodservice industry. But if you…
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When it comes to starting or growing a business, you have control over one thing: Your personal brand. Sure, as time goes on and you’re successful, it may take on a life of its own with customer reviews, social media, and media coverage. However, in the beginning, crafting an ideal personal brand that resonates with…
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In recent years entrepreneurship has become trendy; inspired by Facebook, Uber, Airbnb, Apple and Google, tens of thousands of hopefuls have set up technology businesses with the hope of hitting a home run. This has filtered down into our culture; shows like Shark Tank, Dragons Den and The Apprentice have captured our imagination – spawning…
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If you need to know how to write a business proposal, congratulations! You just found an amazing resource packed with business proposal examples and free templates to help you get started. It’s totally normal to feel overwhelmed (and a little bit anxious) about writing a business proposal. You want to get it in as soon…
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People decide to start their own crowdfunding campaigns for a variety of reasons. Nonprofits and individuals looking to fundraise for a specific project or in support of a particular issue have all found great success online. For nonprofit organizations, crowdfunding campaigns have also become a smart way to increase their public visibility. Huge audiences can…
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A website is a very powerful tool for marketing your brand to the ever-growing online population, but today as more businesses compete in the online space, expectations for websites have grown. To gain the trust of your prospects and look professional online, you need to meet these expectations and one of the most basic and…
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We’d probably all agree that our businesses need some form of IT support to run smoothly. Whether you’re the owner of a small business that’s been submerged with requests from new customers or the CEO of a small company whose tech infrastructure is overwhelmed, you probably need better technology solutions. However, incorporating and maintaining the…
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Most companies start life funded by their founders, perhaps with a modest startup loan from a bank. The tales of vast investment from angel investors or venture capital firms are a million miles away for most modest businesses getting off the ground. With more companies launching than ever before, there is also more competition for…
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