Did you know that 138% more money is made from customers who buy your products via an email marketing offer than from customers who don’t get your emails? Or, that email is the biggest driver of customer retention (even more effective than social media)? Our guide to extremely effective restaurant email marketing will help you…
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When a new customer signs up for your email newsletter, what action do you take? Do you directly send them the newsletter or, do you thank them for signing up with automated emails? The ideal way to engage the customer would be to thank them for signing up and continue to offer them some value…
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Marketers today understand the importance of using email as a predominant marketing tool. After all, with 3.7 billion active email users across the globe, leveraging email marketing is one of the best ways of fulfilling their top priorities of driving conversions and generating leads. In fact, email marketing when combined with email automation can work…
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Your well-thought-out lead magnets worked and people started signing up to your page. And, yes, this is a big step, but what follows is even more important. The next step, converting the trial users into long-term customers is the hardest battle of all. And the weapon that’s going to win you that battle is an…
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Email Templates are all the rage in the email marketing space. Who’s got the hottest templates of them all? Bloggers and marketers have built their email lists on the promise of business changing email templates. They would promote them with titles such as “How one template made me $500,000 in Revenue in 3 months”. This…
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Email is one of the most effective tools in the digital marketing arsenal—except when it isn’t. If you’ve tried your hand at it and failed, you may be ready to give up on the whole idea. But don’t do that just yet, because I’ve got good news for you. But there’s bad news I have…
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What is email marketing? Think about how far the internet has come since the advent of email. It’s easy to forget it was once the prime communication method (remember chain emails?). Now we are in an era of microblogging (Twitter, Facebook, Tumblr, etc.) and instant messaging (Snapchat, WhatsApp, etc). It’s very easy to look at…
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To make an app successful there are various disciplines to master: the general art of marketing, for example, consisting of ASO, PR and paid advertising. But today I’m here to discuss the importance of an almost ancient tradition known as email marketing. Some people believe this marketing form disappeared slightly after the Cretaceous period (made…
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In a time when mobile apps make it possible for businesses to reach customers directly and instantly, email marketing might just seem a little quaint. Maybe it is, but that doesn’t make it irrelevant. In some ways, a well crafted email campaign offers businesses a chance to connect with their subscribers in ways that can’t…
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Conventional wisdom has been writing off email marketing for the last few years, but there’s a reason it sticks around. It works. More than any other form of digital marketing, an email is more likely to be noticed and read simply because it’s something its recipients have asked you to send them. It makes sense that…
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