7 Steps for an Unstoppable Nightclub Marketing Strategy

7 Steps for an Unstoppable Nightclub Marketing Strategy

It’s no secret that the bar and nightclub industry has been severely impacted by the Covid-19 pandemic. However, between lockdown restrictions easing and vaccine rollouts, many bars and nightclubs are beginning to trade again. Although this is good news for the industry, the environment in which they are reopening has changed dramatically. This means that…
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The Ultimate Nightclub Business Plan Sample

The Ultimate Nightclub Business Plan Sample

It’s well established that the Covid-19 pandemic has had a profound impact on bars and nightclubs around the world. As vaccines are rolled out worldwide, many nightclubs have been able to reopen under strict health protocols. Despite these silver linings, opening and managing a successful nightclub in the current climate is more challenging than ever…
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Nightclub Promotion Ideas for 2021

Nightclub Promotion Ideas for 2021

The nightclub industry is going through a challenging time due to the COVID-19 pandemic. After months of social distancing, lockdown restrictions and vaccine uncertainty, many nightclubs have had to close their doors for good. Others have managed to stay afloat through crowdfunding initiatives or by adapting their offering to account for safety restrictions. For example,…
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Restaurant Events: 60 Restaurant Event Ideas to Boost Business

Restaurant Events: 60 Restaurant Event Ideas to Boost Business

If you’re looking for restaurant event ideas, you’ve come to the right place. Holding an event in your restaurant or bar can be a great way to attract customers during quiet periods. There are events to suit every business, including quizzes, VIP experiences, guest appearances and celebrating special occasions. So much so that you can…
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11 Effective Bar Marketing Ideas for Bars and Pubs

11 Effective Bar Marketing Ideas for Bars and Pubs

There are many bar marketing ideas you can use to promote your bar or pub. These strategies can help with everything from attracting new customers to ensuring your existing ones keep coming back for more. In this article, we’ve gathered eleven of our favorite marketing ideas for bars and pubs. They include: Using social media…
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Raglan Road Bar Sees the Power of a Customer App

Raglan Road Bar Sees the Power of a Customer App

Raglan Road Bar is an Irish bar in Nottingham. Faced with COVID-19, it needed an innovative way to keep customers safe and revenue flowing. Owner Ged Dowling looked to AppInstitute to create an affordable bar app with the features it needed. The app was an instant success. In the ten days following the bar’s reopening…
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How Pubs and Bars Can Succeed in the World of Social Distancing

How Pubs and Bars Can Succeed in the World of Social Distancing

Pubs and bars are reopening across the world, ending months without customers. But owners have a new challenge to contend with: how to enable social distancing effectively. While many of the problems facing pubs and bars are similar to those of restaurants and coffee shops, pubs have things a little tougher due to the focus…
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11 Great Ways to Promote Your Bar on Social Media