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How to Launch a Restaurant Delivery Service During the COVID-19 Pandemic

How to Launch a Restaurant Delivery Service During the COVID-19 Pandemic

Government advice and regulations in place to stop the spread of COVID-19 have had a severe negative effect on the dining industry. Many US states and counties required restaurants to shut down eat-in options, while official advice in the UK during strict lockdowns was that people should avoid socialising outside entirely. This has led to…
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How to Promote Your Radio Station Using Facebook

How to Promote Your Radio Station Using Facebook

Facebook used to be the go-to social platform for businesses of all shapes and sizes to promote what they do and engage with fans. However, since Facebook’s CEO Mark Zuckerberg announced changes to the platform’s algorithm which now prioritises content from friends over businesses, it has become a lot harder. That’s not to say that…
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30 Seasonal Marketing Campaign Ideas

30 Seasonal Marketing Campaign Ideas

Although Christmas is one of the most popular times of the year, there’s no reason to restrict your seasonal marketing ideas to this holiday. There is something unique about each season which means there’s no shortage of ways to make your marketing campaigns relevant. To give you an idea of what we’re talking about, have…
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Restaurant Marketing Plan – How to Plan for Success and Boost Business

Restaurant Marketing Plan – How to Plan for Success and Boost Business

Most restaurants are poor marketers. They rely on a scattergun approach to attracting new customers and often aren’t focused on the best marketing channels. The restaurants that succeed are often great marketers. They ruthlessly focus on the key channels that work and know how to build customer loyalty. Of course, some restaurants rely on word…
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Restaurant Technology Trends to Watch Out for in 2021

Restaurant Technology Trends to Watch Out for in 2021

New technology has the potential to improve and disrupt the way the restaurant industry works. While the overall concept of a restaurant may stay the same — serving or delivering food to customers — the way restaurants do this will likely continue to change. In recent years, trends like delivery apps and social media platforms…
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How Much Should You Spend on Mobile Marketing?

How Much Should You Spend on Mobile Marketing?

Before marketers set out on their mobile marketing campaigns, they ask themselves two important questions: How much should our business spend on mobile marketing? What percentage of our overall marketing budget should we allocate to mobile? Hopefully, by the end of this article, you should have a better idea of how to answer those two…
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How To Make Money Selling Apps

How To Make Money Selling Apps

Small businesses have – in the past – been wary about launching a dedicated mobile app. High costs, and the technical skill required, contributed to this weariness, with a 2016 survey suggesting that only 20% of small businesses currently have a mobile app. But costs have fallen dramatically, and apps can now be launched with…
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Restaurant Email Marketing: Ideas and Examples to Supercharge Your Newsletter

Restaurant Email Marketing: Ideas and Examples to Supercharge Your Newsletter

Did you know that 138% more money is made from customers who buy your products via an email marketing offer than from customers who don’t get your emails? Or, that email is the biggest driver of customer retention (even more effective than social media)? Our guide to extremely effective restaurant email marketing will help you…
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Restaurant Events: 60 Restaurant Event Ideas to Boost Business

Restaurant Events: 60 Restaurant Event Ideas to Boost Business

If you’re looking for restaurant event ideas, you’ve come to the right place. Holding an event in your restaurant or bar can be a great way to attract customers during quiet periods. There are events to suit every business, including quizzes, VIP experiences, guest appearances and celebrating special occasions. So much so that you can…
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