In a hyper-digitalized society, push notifications are your best bet for communicating with users of your mobile app. The majority of marketing emails are caught by spam filters, and we tend to ignore the ones that make it to our inbox. SMS is clunky and unreliable, can cost both the sender and the receiver money,…
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Having a core of loyal customers can be a great revenue stream for your business. That’s because on average, existing customers have been found to spend 31 percent more when compared to new ones. The question is, how can you encourage your new customers to become loyal ones? The most important thing is that you…
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Starting and running your own salon business is, for many people, a dream come true. You get to combine the challenge of growing a business with the joy of helping your customers undergo wonderful transformations. Few businesses get to see the results of their work so quickly. Just as with any business, however, there are…
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App store optimization (ASO) is the process of improving app visibility in the app stores. An effective ASO strategy helps apps rank higher in app store searches and get more installs. ASO can be tricky. This is especially true when you’re dealing with multiple apps in multiple app stores. But before you implement your ASO…
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![7 Companies That Run the Best Omnichannel Campaigns [+ Bonus]](https://storage.googleapis.com/sales.appinst.io/2019/05/7-companies-that-run-the-best-omnichannel-campaigns-bonus.png "7 Companies That Run the Best Omnichannel Campaigns [+ Bonus]")
Since we entered the 21st century, we’re all becoming more and more involved in communication with the help of various devices. In the last 10 years mainly with Internet-connected ones. As technologies develop, they become more affordable year by year, which by now has led to the fact that almost everyone has at least one…
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![How to Start a Food Truck Business [a Practical Guide]](https://storage.googleapis.com/sales.appinst.io/2019/05/how-to-start-a-food-truck-business.png "How to Start a Food Truck Business [a Practical Guide]")
The food truck industry is booming. It’s predicted to expand by 20% in 2019. It’s a space where a growing interest in satisfying food and diverse cuisine is combining with innovative entrepreneurs starting up food trucks as a low-investment, dynamic and often experimental way to make their mark in the foodservice industry. But if you…
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When it comes to starting or growing a business, you have control over one thing: Your personal brand. Sure, as time goes on and you’re successful, it may take on a life of its own with customer reviews, social media, and media coverage. However, in the beginning, crafting an ideal personal brand that resonates with…
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Getting funding to set up a hotel can seem like a daunting task, but these days there are more and more hotel financing options available than ever before. And the market is changing, with smaller scale hotels on the rise. So when it comes to finding out how to finance a hotel, this short guide…
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Many famous entrepreneurs are big readers. Bill Gates, for example, is especially upfront about his love for books. He even claims reading has been essential to his success in business. For small business owners, this recommendation from one of the most successful entrepreneurs ever should tell you all you need to know about how useful…
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Podcasts are a great resource for small business owners looking for tips and strategies they can use to grow their business. They can also help people who want to learn how to start a business before taking the leap. Currently, we appear to be in a golden age for podcasts. In the UK, nearly 6…
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