There is a special kind of panic that hits the moment a client asks, “So, how much?” You have built the demo, they love it, the whole thing is going brilliantly, and then your brain produces a number seemingly at random, usually one that is far too low, sometimes followed by an apologetic little laugh….
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White-label app reseller vs building your own app platform: There is a moment every agency owner hits eventually. A client asks, “Can you do us an app as well?” and you nod confidently while a small voice in your head screams, “With what? A dev team made of hopes and biscuits?” At that point you…
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You already build the websites… You run the ads, write the emails, wrangle the SEO and hold the client’s hand through their fourth logo revision. So here is a slightly annoying question: why is somebody else getting paid to build their app? For most web and marketing agencies the answer is simple. Apps have always…
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So you can build a beautiful app in an afternoon… Brilliant. There is just one tiny gap between you and a room full of paying clients: you actually have to sell the thing. And “sell” is the word that makes most web designers, freelancers and marketing folk suddenly remember they left the oven on. Here…
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You already build websites, run ad campaigns, or manage social for local businesses. You are already the person they call when something needs to look good online. So here is an awkward question: when one of those clients asks “can you build me an app?”, what do you say? If the answer is “er, let…
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Let’s talk numbers – How much can you make reselling apps?? Because that is the question everyone circles around but nobody quite asks out loud. You have seen the “become an app reseller” pitch. You want to know whether it is a genuine recurring-revenue business or just another shiny subscription you will forget to cancel…
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So you have decided you want a slice of the app business. Smart move if we do so say so ourselves! Every local gym, salon, takeaway and tattoo studio wants an app, almost none of them want to pay a developer £25,000 for one, and you are the person who could sit neatly in the…
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Here is a fun little maths problem for you. You already take payments through Square. The tap happens, the receipt prints, the customer smiles, and off they go. Lovely. But right there, in that three second window, sits the single biggest missed opportunity in your whole business: you have no idea when they are coming…
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Here is a sentence nobody expected to write in a marketing blog: some of your best customers actually want to pay you before they have bought anything. Not for the coffee. Not for the haircut. For the privilege of being a member – paid loyalty programs. It sounds a bit bonkers, but it is exactly…
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Here’s a fun thought experiment: Picture your favourite podcast host recording an episode alone in a room, talking into a foam-covered microphone, hoping someone out there is nodding along. Now picture that same host asking a live question, watching hundreds of votes roll in, and reading out a listener’s name on air thirty seconds later….
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