Essential Mobile App Marketing Guide for Small Businesses

Essential Mobile App Marketing Guide for Small Businesses

One of the best benefits of having a mobile app for your small business is that it is almost like having an open-line to each of your customers; a means for you and your customers to communicate directly with each other. And part of this communication should, naturally, be in the form of marketing, except…
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How To Make An iPhone App

How To Make An iPhone App

Many SMEs simply don’t have the budget or know how to make an iPhone app from scratch (costing anywhere from £6K to £40K), which is why using an online app builder platform like AppInstitute to make an iPhone app is so appealing. Not only can you build and publish a mobile app without any coding…
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How To Make An Android App 27 Christmas Marketing Ideas for Small Businesses

27 Christmas Marketing Ideas for Small Businesses

Regardless of what your preferred marketing channel is, we have put together a list of 27 Christmas marketing ideas you can use to add some sparkle to your holiday marketing and sales strategy. There is still enough time to implement many of these ahead of this Christmas, and for those that require a little more…
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Investing in Social Media Advertising

Investing in Social Media Advertising

Previously we wrote about getting started with social media, and together with what we have written about achieving social success, you should be able to create a dynamic presence on several social media platforms. But this does not guarantee that everything you post will be seen by a large number of your followers, or that…
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Getting Started With Social Media

Getting Started With Social Media

There are more than 200 well-known social media platforms currently in operation, and even when you trim the list to only the most widely used, you’re still looking at 20+ platforms. So it is easy for small business owners to feel overwhelmed, and to give up on social media before even getting started. Don’t. While…
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Content Marketing Tips for Small Businesses – Creating & Distributing Content

Content Marketing Tips for Small Businesses – Creating & Distributing Content

Creating and distributing content is easy when compared to the work required to lay the foundation of your content marketing strategy – and that’s assuming you actually did what is required for your content strategy. Granted not everyone is confident of their ability to create content, but an overlooked blessing of content creation is that…
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Content Marketing Tips for Small Businesses – Content Ideas & Calendar

Content Marketing Tips for Small Businesses – Content Ideas & Calendar

One of the most demanding challenges facing all businesses with content marketing strategies is producing content. For larger businesses, it is the task of finding a steady stream of topics to write about, while smaller businesses have the added burden of finding time to actually produce the content. Finding topics can be made less frustrating…
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Content Marketing Tips for Small Businesses – Objective & Personas

Content Marketing Tips for Small Businesses – Objective & Personas

For someone more accustomed to traditional forms of marketing, content marketing can be a little bewildering, especially if you make the mistake of Googling a definition of the term. It helps to remember that content marketing does not replace traditional marketing, but complements it; and to stick to a relatively straightforward definition such as the…
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20 Twitter Accounts Every Small Business Should Follow

20 Twitter Accounts Every Small Business Should Follow

With its rapidly updating feed, Twitter can be a great source of news and information for anyone, not just small business owners. But follow too many people and it becomes difficult to find the value in between the mundane. One of the best solutions for small business owners is to add the accounts that matter…
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