How To Make a Six-Figure Income Selling Apps

How To Make a Six-Figure Income Selling Apps

Small businesses have – in the past – been weary about launching a dedicated mobile app. High costs, and the technical skill required, contributed to this weariness, with a 2016 survey suggesting that only 20% of small businesses currently have a mobile app. But costs have fallen dramatically, and apps can now be launched with…
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How to Do Keyword Research for the App Store

How to Do Keyword Research for the App Store

The use of app store keywords is a vital component in the successful promotion of your app, making it discoverable to users who aren’t aware of your business, or that your business has its own mobile app. Apple provides a dedicated field for adding keywords to your app store listing, while Google pulls keywords from…
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App Builders Before They Were Famous: Uber’s Travis Kalanick

App Builders Before They Were Famous: Uber’s Travis Kalanick

Uber Technologies Inc. was founded as UberCabs in March 2009 and is now more commonly known simply as Uber. Of the three original co-founders, only Garrett Camp and Travis Kalanick remain, with Oscar Salazar having amicably left in 2011, soon after Uber’s services and mobile app officially launched in San Francisco. Following an initial seed…
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Essential Mobile App Marketing Guide for Small Businesses

Essential Mobile App Marketing Guide for Small Businesses

One of the best benefits of having a mobile app for your small business is that it is almost like having an open-line to each of your customers; a means for you and your customers to communicate directly with each other. And part of this communication should, naturally, be in the form of marketing, except…
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How To Make An iPhone App

How To Make An iPhone App

Many SMEs simply don’t have the budget or know how to make an iPhone app from scratch (costing anywhere from £6K to £40K), which is why using an online app builder platform like AppInstitute to make an iPhone app is so appealing. Not only can you build and publish a mobile app without any coding…
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How To Make An Android App 27 Christmas Marketing Ideas for Small Businesses

27 Christmas Marketing Ideas for Small Businesses

Regardless of what your preferred marketing channel is, we have put together a list of 27 Christmas marketing ideas you can use to add some sparkle to your holiday marketing and sales strategy. There is still enough time to implement many of these ahead of this Christmas, and for those that require a little more…
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Investing in Social Media Advertising

Investing in Social Media Advertising

Previously we wrote about getting started with social media, and together with what we have written about achieving social success, you should be able to create a dynamic presence on several social media platforms. But this does not guarantee that everything you post will be seen by a large number of your followers, or that…
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Getting Started With Social Media

Getting Started With Social Media

There are more than 200 well-known social media platforms currently in operation, and even when you trim the list to only the most widely used, you’re still looking at 20+ platforms. So it is easy for small business owners to feel overwhelmed, and to give up on social media before even getting started. Don’t. While…
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Content Marketing Tips for Small Businesses – Creating & Distributing Content

Content Marketing Tips for Small Businesses – Creating & Distributing Content

Creating and distributing content is easy when compared to the work required to lay the foundation of your content marketing strategy – and that’s assuming you actually did what is required for your content strategy. Granted not everyone is confident of their ability to create content, but an overlooked blessing of content creation is that…
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