How Small Businesses Can Boost ROI through Email Automation

How Small Businesses Can Boost ROI through Email Automation

Marketers today understand the importance of using email as a predominant marketing tool. After all, with 3.7 billion active email users across the globe, leveraging email marketing is one of the best ways of fulfilling their top priorities of driving conversions and generating leads. In fact, email marketing when combined with email automation can work…
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How to Create a Winning Business YouTube Channel

How to Create a Winning Business YouTube Channel

With three billion searches per month and 400 hours of video uploaded every minute, YouTube is the world’s second-largest search engine. For many business owners, it’s an ideal medium for marketing. Whether you’re looking to build your brand, find new buyers or educate your customers a YouTube channel may be the answer. A lot of…
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9 Cybersecurity Solutions for Small Business

9 Cybersecurity Solutions for Small Business

It’s a common misconception that larger organizations with hundreds of computers networked and as many or more numbers operating on them would be a prime target for hackers. But the reality is quite the opposite. It is the smaller businesses that are affected by cyberattacks the most, and this has been established through volumes of…
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Geofencing – What Is Geofencing and How Does It Work?

Geofencing – What Is Geofencing and How Does It Work?

Have you been just about to step foot into your car for your commute home when your phone has buzzed in your pocket with a notification of what the traffic is like and how long your journey is expected to take? This is known as geofencing and is a marketing tactic that an increasing number…
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5 Ways to Boost Customer Journey Optimization from Start to Finish

5 Ways to Boost Customer Journey Optimization from Start to Finish

From the first time a customer hears about your business to the moment they become a client, there is almost a limitless number of variables that dictate their behavior. This period is often referred to as the customer journey and while not everything is in your control, there are steps you can take to boost engagement…
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Picking a Crowdfunding Platform | 5 Essentials to Know

Picking a Crowdfunding Platform | 5 Essentials to Know

Crowdfunding has experienced significant growth and is projected to reach a staggering US$1 trillion by 2025. This growth highlights its expanding role as a fundraising tool, offering vast opportunities for creators and investors. Campaign creators must consider this trend when selecting a platform, as the landscape is becoming more competitive and efficient. Staying updated with…
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The Most Important Metrics That Matter For Your SMB App

The Most Important Metrics That Matter For Your SMB App

Did you realize there are over 197 billion app downloads each year? For businesses looking to appeal to modern consumers, having an app is essential. Whether you run a hair salon, restaurant or a dog grooming service, allowing consumers to connect with your business via this type of technology is important. Most service based businesses…
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iPhone Tips: 31 Ways to Make the Most of Your iPhone’s Features Shopping Cart Abandonment | 6 Best Practices to Encourage Completion

Shopping Cart Abandonment | 6 Best Practices to Encourage Completion

If you run your own online store, you already know that a huge variety of elements play important roles in the success of any eCommerce venture. From design to content marketing, lead capture to promotional partnerships, there are tons of moving parts. Let’s say you’ve checked off all the most important boxes as you launch…
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Infographic: The Ultimate Cheat Sheet for an Explainer Video Script

Infographic: The Ultimate Cheat Sheet for an Explainer Video Script

The way businesses sell their products has changed due to the rapid advancement of technology. As one of the most important invention, Internet plays a major role in changing consumer shopping behaviour. Search engine optimisation (SEO), social media marketing, and affiliate marketing have emerged as key parts of contemporary marketing strategies. These elements have leveraged…
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