Infographic: Progressive Web Apps. The Future of Mobile.

Infographic: Progressive Web Apps. The Future of Mobile.

Technology is ever-changing and the way that businesses can market themselves evolves with it. With the exponential growth of smartphone adoption, businesses witnessed an incredible shift in the way that it was possible to market products and services. In brief, smartphones opened up a direct channel to reach consumers, and in just a few years,…
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The Weird World of Link Building

The Weird World of Link Building

Having a website is a little like being the new kid in school: until you start making friends, you may as well be invisible. And making the right connections is extremely important. Google uses hundreds of “signals” in order to evaluate what pages (or content) to include in search results, and also the order in…
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The Missing “Push” in Your Marketing Strategy? A Diet for Mobile Apps: Cutting Data Usage with PWAs

A Diet for Mobile Apps: Cutting Data Usage with PWAs

In case you still don’t know what progressive web apps actually are, we recommend giving this post a read. It outlines some of the finer details. But very simply, progressive web apps are an amalgamation of app-like features accessible without installing a native app. It looks like an app, loads like an app, is responsive…
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Email Marketing: The Definitive Guide To Mastering The Email

Email Marketing: The Definitive Guide To Mastering The Email

What is email marketing? Think how far the internet has come since the advent of email. It’s easy to forget it was once the prime communication method (remember chain emails?). Now we are in an era of microblogging (Twitter, Facebook, Tumblr, etc.) and instant messaging (SnapChat, WhatsApp, etc). It’s very easy to look at email…
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