How to Start a Hotel Business: Complete Guide

How to Start a Hotel Business: Complete Guide

According to Statista, the tourism industry grows steadily each year. Inbound tourism growth by area; as per Statista What this means, is that although the industry is saturated, there is still need for hotels, guesthouses and B&Bs, all over the world. Armed with the knowledge that the industry is growing, if you follow the steps…
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The Ultimate Super Bowl Marketing Guide – How to Supercharge Your Big Game Marketing

The Ultimate Super Bowl Marketing Guide – How to Supercharge Your Big Game Marketing

The first Sunday in February sees Americans everywhere get together, eat some food and watch the big game. The Super Bowl is a major date in every American’s calendar – whether they usually enjoy American Football or not. This year, Super Bowl LIII (each game is numbered by Roman numerals) will take place on February…
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The Fab Four: What Are the Top Mobile Ad Formats for 2019?

The Fab Four: What Are the Top Mobile Ad Formats for 2019?

The mobile app landscape is a young but extremely vibrant space to play in. You’ve probably seen the stats and heard all about the numbers – but it’s worth reinforcing just how big a deal this industry is. By 2020, it’s expected to generate around $189 billion in revenue via app stores and in-app advertising. And,…
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Restaurant Financing: Loans and Funding Options for Restaurants

Restaurant Financing: Loans and Funding Options for Restaurants

The restaurant sector in the UK is growing. Shows like Million Dollar Menu are a clear sign that both consumers and the investment community are interested in the space. The sector has been covered extensively by the business press in recent times; driven by debt-fuelled expansion and unfavourable macro-economic trends the sector has seen many…
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How to Promote Your Music Online in 2019

How to Promote Your Music Online in 2019

There are as many ways to promote your music online as there are music blogs, bands, and fans put together. The internet is literally awash with articles, videos, podcasts and tips from gurus and amateurs alike on how to do this. No doubt you’ve read or viewed many of them. But you’re probably finding you’re…
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How to Be a Good Manager: The Ultimate Guide for 2019

How to Be a Good Manager: The Ultimate Guide for 2019

Want to be the world’s greatest manager? We’ve got you covered. Whether you’re just starting out or you’re already a seasoned pro. Introduction – what to expect from this article This is your one-stop spot for everything you need to know to help you succeed and excel in your management role. If you only ever…
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Common Restaurant Marketing Mistakes You Should Avoid

Common Restaurant Marketing Mistakes You Should Avoid

You might think that a restaurant’s sole aim is to produce great food and an incredible experience for everyone who comes through the door. Whilst that’s certainly not wrong, actually getting people to know about the restaurant, where you are and why they should pay you a visit is right up there too. All of…
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How A/B Testing Your Facebook Ads Can Maximize Your ROI

How A/B Testing Your Facebook Ads Can Maximize Your ROI

In marketing, testing your campaigns before launching them fully is very important. This practice is very much applicable even for online marketing strategies such as the use of Facebook ads. Not doing the necessary testing can lead to wastage of your marketing budget, and while Facebook Ads are a lot cheaper than traditional media, testing…
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