31 Facebook Marketing Tools to Supercharge Your Campaigns

31 Facebook Marketing Tools to Supercharge Your Campaigns

Every savvy marketer is armed with a treasure trove of spreadsheets, content plans, and other tools to streamline workflows. But even the savviest marketers need a little help. Measure, analyse, convert We all operate in a data-driven world. The trick is to harness that data in a smart and targeted way to optimise our marketing…
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Five Questions to Ask Yourself after Releasing a New App Version

Five Questions to Ask Yourself after Releasing a New App Version

Mobile professionals know that monitoring and measuring different app metrics is necessary to make sure their product does well. However, with the number of metrics and components being fairly large, it becomes easy for them to get lost, scattered, and not really sure which components to prioritize. The answer is in the questions. Ironic, is…
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The Definitive Guide to Mastering the Art and Science of Email Marketing

The Definitive Guide to Mastering the Art and Science of Email Marketing

What is email marketing? Think how far the internet has come since the advent of email. It’s easy to forget it was once the prime communication method (remember chain emails?). Now we are in an era of microblogging (Twitter, Facebook, Tumblr, etc.) and instant messaging (SnapChat, WhatsApp, etc). It’s very easy to look at email…
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How to Make Appointment Scheduling a Breeze in Your Mobile App

How to Make Appointment Scheduling a Breeze in Your Mobile App

Any business that allows customers to make appointments knows that there is very little to get excited about when it comes to managing appointments. And if your business has already launched its own mobile app, but it doesn’t include a simple booking feature, well you’re not giving your customers any reason to love your app….
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How to Run a Mobile-Focused Multichannel Geomarketing Campaign

How to Run a Mobile-Focused Multichannel Geomarketing Campaign

Location matters – and geomarketing is a huge deal. Location-based marketing campaigns can take a number of forms. Maybe you’re using geo-fencing to promote your lunch special to potential customers within walking distance of your restaurant. You could also promote tomorrow’s live entertainment to guests staying at a certain hotel. You could even target customers…
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App Builders Before They Were Famous: Instagram’s Kevin Systrom

App Builders Before They Were Famous: Instagram’s Kevin Systrom

For better or worse, app’s change the way we do certain things. Uber has changed what we expect when it comes to customer service. Snapchat has changed the way we flirt and sext. WhatsApp has changed the way politicians scheme. And Instagram has changed the way we take and share photographs. And it has all…
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AppInstitute acquires Appsme

AppInstitute acquires Appsme

AppInstitute has made strides into further establishing themselves as the preeminent DIY App Builder solution. With the recently concluded Appsme acquisition AppInstitute will almost double their current global customer base whilst also increasing their international bias. AppInstitute is working closely with the Appsme team to ensure each and every app is migrated seamlessly onto their…
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