8 Coffee Shop Marketing Ideas to Help You Compete with the Big Boys

8 Coffee Shop Marketing Ideas to Help You Compete with the Big Boys

When it comes to marketing your coffee shop, it can be difficult to stand out in the crowd against those big chain coffee shops such as Costa and Starbucks, so how do you make people stand up and take notice of you? By being a little guy of course! Having individuality and being independent is…
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How to Market Your Business on Social Media – 3 Awesome Case Studies

How to Market Your Business on Social Media – 3 Awesome Case Studies

When it comes to the issue of social media marketing, businesses are beyond asking, Should we? The question is now, How do we? Plenty of experts have tried to answer this question with a social media marketing guide. While these have their place, there’s plenty you can learn just by looking at what other people have done. Facebook, Twitter, and…
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How To Make An iPhone App

How To Make An iPhone App

Many SMEs simply don’t have the budget or know how to make an iPhone app from scratch (costing anywhere from £6K to £40K), which is why using an online app builder platform like AppInstitute to make an iPhone app is so appealing. Not only can you build and publish a mobile app without any coding…
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How To Make An Android App

How To Make An Android App

This step by step guide will show you how to make an Android app using the AppInstitute App Maker platform, and you will see how easy it is to develop your own Android app in under an hour. With 80% of internet users owning a smartphone, and 89% of mobile media time happening through mobile apps,…
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Black Friday 2016: Mobile vs Desktop User Behaviour

Black Friday 2016: Mobile vs Desktop User Behaviour

Black Friday is the biggest shopping day of the year in the United States. The day after Thanksgiving has long been declared the official start to the holiday season. Many people have the day off, products start going on sale, people flood malls and shops across the country, and an insane amount of money is…
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Radio Station Marketing 101

Radio Station Marketing 101

Radio has always been at the cutting edge of technology, and with online stations becoming huge, traditional radio stations need to adapt alongside them and embrace the internet to survive. So, where to start? Facebook Never underestimate the power of Facebook when it comes to gaining new listeners. If you’ve not already, set up a…
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8 Barber Shop Marketing Ideas

8 Barber Shop Marketing Ideas

With barbershops experiencing a revival, it can be difficult to stand out from the crowd when the numbers are against you. So how do you gain the clientele you’re after? Think small at first; taking a map of your local area (Google maps is fine) draw a circle a five-mile radius around your shop. This…
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27 Christmas Marketing Ideas for Small Businesses

27 Christmas Marketing Ideas for Small Businesses

Regardless of what your preferred marketing channel is, we have put together a list of 27 Christmas marketing ideas you can use to add some sparkle to your holiday marketing and sales strategy. There is still enough time to implement many of these ahead of this Christmas, and for those that require a little more…
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