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Facebook Marketing for Restaurants: 10 Effective Strategies

Facebook Marketing for Restaurants: 10 Effective Strategies

Facebook marketing for restaurants is continually evolving. While it was once a great way to reach a new audience by sharing posts, images and updates, changes to the site’s algorithm mean that organic reach — the number of people businesses can reach without paying — has dropped significantly. The good news is there are still…
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7 TikTok Tips For Small Businesses You Shouldn’t Miss

7 TikTok Tips For Small Businesses You Shouldn’t Miss

With a userbase of approximately 550 million Gen Zers, TikTok has all but consumed the hearts and minds of the 13-24 demographic. Yet, despite its recent surge in popularity, most marketing pros still aren’t sure how to make the most of this exciting new platform. A learning curve is to be expected, but now that…
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Turning Your Holiday Email Campaigns into Profits: a Comprehensive Guide

Turning Your Holiday Email Campaigns into Profits: a Comprehensive Guide

The Year’s Grand Finale The 2 months of the Holiday season contribute to over 20% of the retail spending in North America. In this important period of the year commencing from Halloween in October lasting all the way to the New Year, US consumers typically spend around 1000 USD. 50% of this spend is on…
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Sea King Fish Bar Case Study: App Drives New Revenue Model

Sea King Fish Bar Case Study: App Drives New Revenue Model

Derby-based fish and chip shop Sea King Fish Bar needed an app to launch its delivery service. The owners chose AppInstitute and were able to get up and running in just 48 hours. Now the app is a significant source of income for the shop, processing around 25% of orders. An Exciting Opportunity for a…
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How to Increase the Profitability of Your Service-Based Business

How to Increase the Profitability of Your Service-Based Business

In the service-based business landscape, time is money. You need to find ways to constantly improve efficiency and results if you want to make the right amount of profit. Since there are only so many hours in a day, increasing the amount of time you spend working will only take your business so far. That’s…
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7 Coffee Shop App Examples: See How They Build Loyal Customers

7 Coffee Shop App Examples: See How They Build Loyal Customers

Most big coffee shops now have an app. That’s because successful brands know that apps enable features customers love, such as mobile-order-ahead, takeout, contactless ordering, loyalty schemes and coupons. In this article, we’ll look at seven great coffee shop app examples to provide inspiration for your own. While the first five apps are from big…
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5 Reasons Now is the Right Time to Launch an App

5 Reasons Now is the Right Time to Launch an App

There are always a lot of questions about whether it is the right time to launch an app. Think about the app market and the number of new entries on any given day. At the onset, when you think about the question, you probably think to release it when the app is ready. This may…
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7 Restaurant App Examples: See Why Diners Love Them

7 Restaurant App Examples: See Why Diners Love Them

Over the past few years, restaurants have grown wise to the power of apps. This is unsurprising considering the features they provide. With an app, restaurants can offer takeaway, delivery, dine-in, rewards schemes, and more. In 2020, dine-in mobile ordering has been especially important due to the need for contactless service in order to stay…
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How to Open a Coffee Shop: 12 Important Steps

How to Open a Coffee Shop: 12 Important Steps

Starting a coffee shop is never easy. But it is manageable if you have a good idea and a clear plan. In this article, we’ll look at the steps you need to take to open a successful coffee shop. We’ve split our list into 12 ideas. While you can tackle each step in order, it’s…
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