The Ultimate Employee Handbook Guide (Including Free Template) 2020

The Ultimate Employee Handbook Guide (Including Free Template) 2020

Each workplace has a different set of rules and expectations about how employees should behave. These rules guide the way the company works and influence the organization’s overall culture. Employees will learn many of these expectations while on the job. However, to ensure everyone is on the same page, you should create an employee handbook….
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How to Start a Digital Marketing Agency: 11 Key Steps

How to Start a Digital Marketing Agency: 11 Key Steps

A recent report by Marketing Dive and research firm Forrester claims that spending on digital marketing will hit $146 billion by 2023. This anticipated year-on-year average growth rate of nine percent suggests there are huge opportunities available for digital marketing agencies. The growth of the industry isn’t the only reason why starting an agency is…
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Black Friday 2019 – Sales Statistics and Consumer Insights

Black Friday 2019 – Sales Statistics and Consumer Insights

Each year Black Friday gets bigger and bigger according to our black Friday stats. What began as a single Friday of super sales to kick off the holiday season after Thanksgiving has accelerated into a seasonal event all of its own. And since Cyber Monday’s day of online deals was bolted on at the other…
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How to Build a Brand: 8 Essential Brand-Building Tips

How to Build a Brand: 8 Essential Brand-Building Tips

Building a strong brand identity doesn’t happen overnight, and it’s a continuous process that’s never truly finished. Even the world’s most recognizable brands must continually work to reinforce their brand, maintain positive brand perception in the minds of consumers, and foster brand loyalty. For small businesses, building a brand may seem like an insurmountable challenge….
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How Technology Enables Parent Teacher Communication in 2020

How Technology Enables Parent Teacher Communication in 2020

A paper by the UK Department for Education and Skills explored the impact of parental involvement on a child’s education. The report highlighted several ways parental involvement, or a lack thereof, can affect a child. These include: In a child’s early years, the involvement of parents can have a significant impact on a child’s cognitive…
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Restaurant Marketing Ideas: The Top 31 Ideas to Grow in 2020

Restaurant Marketing Ideas: The Top 31 Ideas to Grow in 2020

The restaurant business is highly competitive; you can differentiate your business by putting in place an effective marketing strategy. The first step to successfully marketing your restaurant is to create an in-depth marketing plan (you can see our guide here). This will help you define your brand and ensure you know what your restaurant marketing…
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2020 Guide to Nightclub Promotion

2020 Guide to Nightclub Promotion

The nightclub industry is going through an interesting time. While there have been several closures in recent years, numbers are said to be stabilizing. Additionally, the decline of city centers as shopping spaces means there is a renewed focus on the night-time economy as a way to revitalize these areas. Whether you consider the current…
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