Why You Should Make Your Own Email Templates (And How to Get Started)

Why You Should Make Your Own Email Templates (And How to Get Started)

Email Templates are all the rage in the email marketing space. Who’s got the hottest templates of them all? Bloggers and marketers have built their email lists on the promise of business changing email templates. They would promote them with titles such as “How one template made me $500,000 in Revenue in 3 months”. This…
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The Ultimate GDPR Guide for Marketers and Businesses

The Ultimate GDPR Guide for Marketers and Businesses

The General Data Protection Regulation was first proposed in 2012, and what followed was four years of discussions, debates, and amendments, with the regulation finally adopted by the European Parliament in 2016. Countries, companies, and organisations were given two years to comply, with the regulation being enforced from 25 May 2018. What originally seemed like…
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Marketing Ideas to Increase Foot Traffic

Marketing Ideas to Increase Foot Traffic

If you run a bricks and mortar store, your ultimate aim is to get people through your front door, enabling you to then provide the personable approach to selling, encouraging them to browse through what you have to offer before making that all-important sale. However, a number of contributing factors in today’s society makes this…
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How to Pitch PWAs to Your Boss

How to Pitch PWAs to Your Boss

As much as we might like to think we are the decision makers when it comes to our jobs, sometimes we have no choice but to go to the boss upstairs for the final yes or no! The chances are always better that you’ll get the decision you’re looking for if you put together a…
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How to Reduce the Friction of Sign-Up in Your Web App

How to Reduce the Friction of Sign-Up in Your Web App

Engaging and retaining users should always be the primary purpose of your design, otherwise, very little value will come from your web app. So today we’re going to be looking at a few ways that you can incentivize the signup process to get that revenue flowing through the door. We’ve put together a couple of…
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How to Maximise Form Conversions in a Few Simple Steps

How to Maximise Form Conversions in a Few Simple Steps

One of the most important aspects of any business is their sales funnel. Regardless of the objective of a business, there is always a predetermined endpoint. For most, the optimisation of a funnel can dramatically change their business, for others, it might have a negative impact. A small amount of finesse is required when it…
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Customer Retention Strategies to Reduce Churn

Customer Retention Strategies to Reduce Churn

With all businesses, there’s a constant battle to get customers to your website, through your doors, or otherwise into your sales funnel. That alone seems like a full-time job. But there’s an important factor here; to make your business sustainable you need to nurture a solid base of loyal customers who won’t just return to…
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5 Must Know Copywriting Hacks

5 Must Know Copywriting Hacks

Content in any shape or form is key for portraying your elements such as your business message, goals, offers, services and products to potential customers, so getting this right is a vital element in the journey to success. Copywriting is though an art, and one that can be difficult to grasp. Ensuring the content you…
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UX Best Practices for Progressive Web Apps

UX Best Practices for Progressive Web Apps

Alright, so you’re fully on board with the web app revolution. That’s great. But considering this is new ground to tread, we’re all a little short on guides and guidelines to follow when we’re designing one. But rather than thinking of that like a problem… Think of it as an opportunity. We can reshape the…
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