Every savvy marketer is armed with a treasure trove of spreadsheets, content plans, and other tools to streamline workflows. But even the savviest marketers need a little help. Measure, analyse, convert We all operate in a data-driven world. The trick is to harness that data in a smart and targeted way to optimise our marketing…
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Mobile professionals know that monitoring and measuring different app metrics is necessary to make sure their product does well. However, with the number of metrics and components being fairly large, it becomes easy for them to get lost, scattered, and not really sure which components to prioritize. The answer is in the questions. Ironic, is…
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What is email marketing? Think how far the internet has come since the advent of email. It’s easy to forget it was once the prime communication method (remember chain emails?). Now we are in an era of microblogging (Twitter, Facebook, Tumblr, etc.) and instant messaging (SnapChat, WhatsApp, etc). It’s very easy to look at email…
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The true purpose of an onboarding process is still education, but while this was once focused on helping users understand how to use the app, it has now shifted to showing users the benefit and value in using the app. And the benefit of a good onboarding process for you is happy customers who keep…
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When it comes to anything important in life it is crucial to have an end game in sight. The same applies to gym marketing. What are you hoping to achieve by marketing your gym? Do you want to increase members? Raise brand awareness? Retain existing customers for the long term? Sit down with a pen…
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Any business that allows customers to make appointments knows that there is very little to get excited about when it comes to managing appointments. And if your business has already launched its own mobile app, but it doesn’t include a simple booking feature, well you’re not giving your customers any reason to love your app….
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Location matters – and geomarketing is a huge deal. Location-based marketing campaigns can take a number of forms. Maybe you’re using geo-fencing to promote your lunch special to potential customers within walking distance of your restaurant. You could also promote tomorrow’s live entertainment to guests staying at a certain hotel. You could even target customers…
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For better or worse, app’s change the way we do certain things. Uber has changed what we expect when it comes to customer service. Snapchat has changed the way we flirt and sext. WhatsApp has changed the way politicians scheme. And Instagram has changed the way we take and share photographs. And it has all…
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AppInstitute has made strides into further establishing themselves as the preeminent DIY App Builder solution. With the recently concluded Appsme acquisition AppInstitute will almost double their current global customer base whilst also increasing their international bias. AppInstitute is working closely with the Appsme team to ensure each and every app is migrated seamlessly onto their…
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Most businesses are aware that blog posts are important, but blogging is often treated with an attitude of “I’ll get round to it one day.” The reality, however, is that you are literally putting off profit generation by not getting quality blog content out there. Here we present 5 ways creating a killer blog post…
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