5 Marketing Trends for Small Businesses in 2017

5 Marketing Trends for Small Businesses in 2017

It is somewhat traditional to end off the year with a summary of emerging trends and predictions for the new year, but we understand that as a small business owner you probably want to spend the last few weeks of each year focusing on marketing, sales and customer service over the holiday season, not reading…
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How to Boost Your App Downloads Just After Launch

How to Boost Your App Downloads Just After Launch

When app developers build an app they commonly focus only on creating a great app. There’s nothing wrong with this approach, but they forget about one important thing, i.e., app marketing. There are only a handful of apps that are based on a million-dollar-idea to drive app downloads by itself. This is why app marketing…
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How to Make Engaging App Screenshots for your Business App

How to Make Engaging App Screenshots for your Business App

If a picture is worth a thousand words, then an App screenshot is worth a thousand downloads. In fact, even more than a thousand. In this guide, we look at some of the best examples of App Promotion and share the best strategies on how to create engaging screenshots that will increase your downloads by…
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5 Best Landing Page Builders to Market Your App

5 Best Landing Page Builders to Market Your App

We’ve all been there: you’ve had a great idea for a side project and have built it out into a killer app. But you really need to put together a website before you can start marketing it effectively. App store descriptions don’t exactly give you much space to highlight the most interesting aspects of what…
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Essential Mobile App Marketing Guide for Small Businesses

Essential Mobile App Marketing Guide for Small Businesses

One of the best benefits of having a mobile app for your small business is that it is almost like having an open-line to each of your customers; a means for you and your customers to communicate directly with each other. And part of this communication should, naturally, be in the form of marketing, except…
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Feature Spotlight: Transparency

Feature Spotlight: Transparency

Here at AppInstitute, we’re always striving to make apps built using our app builder look as professional, sleek and modern as possible. To do this, we update our platform frequently with new design and navigation options that add a little extra to the look and feel of our apps. One of the latest editions is:…
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5 Actionable Car Dealership Marketing Ideas

5 Actionable Car Dealership Marketing Ideas

Gone are the days when all you needed to sell your car was a showroom and some white boards in the car windows telling your potential customers their prices. Nowadays, people are embracing the digital age, with a reported 81% of people using their mobile phones to research potential car purchases before committing to buy….
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App Feature Spotlight: ‘About Us’ Tab

App Feature Spotlight: ‘About Us’ Tab

As a small business, one of the most important features of your App should be ensuring your customers know the basics about you. To help you do this our App Maker provides you with a beautiful ‘About Us’ tab so your customers can access all your important business information such as your address, telephone number,…
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8 Coffee Shop Marketing Ideas to Help You Compete with the Big Boys

8 Coffee Shop Marketing Ideas to Help You Compete with the Big Boys

When it comes to marketing your coffee shop, it can be difficult to stand out in the crowd against those big chain coffee shops such as Costa and Starbucks, so how do you make people stand up and take notice of you? By being a little guy of course! Having individuality and being independent is…
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How to Market Your Business on Social Media – 3 Awesome Case Studies

How to Market Your Business on Social Media – 3 Awesome Case Studies

When it comes to the issue of social media marketing, businesses are beyond asking, Should we? The question is now, How do we? Plenty of experts have tried to answer this question with a social media marketing guide. While these have their place, there’s plenty you can learn just by looking at what other people have done. Facebook, Twitter, and…
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