Online Logo Makers: the Best Tools to Make Your Business Logo

Online Logo Makers: the Best Tools to Make Your Business Logo

Small businesses often don’t have the time to invest in design strategy meetings or the money to hire expensive design studios. Instead, they often know what they want but are not sure how to create a stand-out logo for their company. There is a wide range of tools that can help any business get started…
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App Builders Before They Were Famous: Tinder’s Sean Rad

App Builders Before They Were Famous: Tinder’s Sean Rad

Tinder didn’t invent the concept of swiping left and swiping right – gestures are an integral part of smartphone UI. But what Tinder did do was to use it so effectively that it has become a cultural phenomenon, referenced throughout pop culture, and emulated by innumerable other apps. From Chris Calmeyn, co-founder of Scout: […]…
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Does My Business Need to Be on Pinterest?

Does My Business Need to Be on Pinterest?

Pinterest is the visually stimulating social media service that can sit neatly alongside a company’s Facebook or Twitter account. But will your business really see any reward from the process of uploading images or video, and what are the costs and benefits for your company? Pinterest for Business aims to engage users and customers, helping…
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How to Write Onboarding Emails that Turn Customers into Brand Evangelists

How to Write Onboarding Emails that Turn Customers into Brand Evangelists

Your well-thought-out lead magnets worked and people started signing up to your page. And, yes, this is a big step, but what follows is even more important. The next step, converting the trial users into long-term customers is the hardest battle of all. And the weapon that’s going to win you that battle is an…
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7 Instagram Marketing Tips for Beginners

7 Instagram Marketing Tips for Beginners

With over 800 million users, 500 million of which use the social media platform on a daily basis, it’s no surprise that an increasing number of businesses are turning towards Instagram to target a whole new audience of potential customers. As an incredibly fast-growing platform, Facebook saw the perfect opportunity to invest early and decided…
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Case Study: Natural Balance Therapies

Case Study: Natural Balance Therapies

We caught up with Mark Alexander of Natural Balance Therapies – a massage therapist in Brighton – and spoke about the app he created with AppInstitute. Mark lets us in on his experience using the app builder and how he’s managed to rack up over 2000 downloads since launching. Could you tell us a little…
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Are Bing Ads Really Worth It?

Are Bing Ads Really Worth It?

When you are considering running a pay-per-click campaign for your business, the first platform that will undoubtedly come to mind is Google Adwords, and as the biggest PPC platform utilising the largest search engine in the world, it’s easy to understand why. However, there are other options available aside from Google, with Bing Ads being…
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How to Pick Your App Colour Scheme

How to Pick Your App Colour Scheme

Colour is one of the quickest ways that we can recognise a business, so when it comes to selecting a colour scheme for your app, you’ll want to choose one that represents your business and will remain in the minds of your potential customers even when they don’t have your app open, Now, the great…
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How ‘Dogfooding’ Will Help Your Business Grow

How ‘Dogfooding’ Will Help Your Business Grow

In 2013, an investment banker was delivered a pizza by his former employee, Will Shu. Shu had not, in fact, had his career seriously derail at some point. Instead, in a years time, he was about to found Deliveroo, now the UK’s largest delivery service. Shu had actually been doing research about his potential customers…
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