App Store Optimisation Guide

App Store Optimisation Guide

One of the fundamental differences between SEO and ASO has always been the timing of actions you perform on the relevant channel. SEO is concerned with bringing the traffic on to the web page/website whereas ASO is concerned with what said traffic does once it’s on. Both fall under marketing, however, so you have to…
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The Essential List of 35 App Promotion & Marketing Strategies

The Essential List of 35 App Promotion & Marketing Strategies

One of the biggest challenges faced when developing a mobile App is actually the part after you’ve created it. The Launch and Promotion Strategy is absolutely essential to ensuring your App is a success. So if you’re looking for ways to successfully launch and promote your newly built App or want to discover new strategies to…
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The Evolution of Your Website: How to Optimise It and Keep It Working For You

The Evolution of Your Website: How to Optimise It and Keep It Working For You

Websites used to be static things, sitting out on the internet waiting for some someone to find it. That’s no longer the case, though: the front and back-end design of a website has evolved way beyond that—not only is the content much more dynamic, but a website’s relevance (which determines search engine ranking) is, too. Maybe…
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Rules of Engagement: Digital Marketing Tips for Building and Maintaining an Audience

Rules of Engagement: Digital Marketing Tips for Building and Maintaining an Audience

Digital marketing can be an exercise in contradictions. The internet provides companies with the tools to reach millions of potential customers for a fraction of the cost of more traditional marketing channels, and it comes with its own set of rules. Despite that ability to blast your message and brand out to the world in an…
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The Basics of Successful Email Marketing

The Basics of Successful Email Marketing

In a time when mobile apps make it possible for businesses to reach customers directly and instantly, email marketing might just seem a little quaint. Maybe it is, but that doesn’t make it irrelevant. In some ways, a well crafted email campaign offers businesses a chance to connect with their subscribers in ways that can’t…
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10 Best Business Apps of 2016

10 Best Business Apps of 2016

If you are a smart spender/saver these apps should be your BFF. We have made the task simpler for you to cover 2016’s Best Business Apps to help you in all areas of expenditure. Be it online shopping or booking a cost effective cab service. Fret not, we have it all covered and you are…
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Investing in Social Media Advertising

Investing in Social Media Advertising

Previously we wrote about getting started with social media, and together with what we have written about achieving social success, you should be able to create a dynamic presence on several social media platforms. But this does not guarantee that everything you post will be seen by a large number of your followers, or that…
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2016 Study: How Smartphones are Revolutionising the Customer Journey

2016 Study: How Smartphones are Revolutionising the Customer Journey

In a new study by SessionM, they look into how smartphones are revolutionising the customer journey and how/why they are so essential in people’s lives. SessionM surveyed their network of over 4,000 smartphone users in a two-part survey. Some Key Statistics: 71% of consumers indicated they used their smartphone more often than their laptop 86%…
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Four Proven Methods to Convert Email Subscribers to Customers

Four Proven Methods to Convert Email Subscribers to Customers

Conventional wisdom has been writing off email marketing for the last few years, but there’s a reason it sticks around. It works. More than any other form of digital marketing, an email is more likely to be noticed and read simply because it’s something its recipients have asked you to send them. It makes sense that…
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