5 Best Landing Page Builders to Market Your App

5 Best Landing Page Builders to Market Your App

We’ve all been there: you’ve had a great idea for a side project and have built it out into a killer app. But you really need to put together a website before you can start marketing it effectively. App store descriptions don’t exactly give you much space to highlight the most interesting aspects of what…
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Essential Mobile App Marketing Guide for Small Businesses

Essential Mobile App Marketing Guide for Small Businesses

One of the best benefits of having a mobile app for your small business is that it is almost like having an open-line to each of your customers; a means for you and your customers to communicate directly with each other. And part of this communication should, naturally, be in the form of marketing, except…
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Feature Spotlight: Transparency

Feature Spotlight: Transparency

Here at AppInstitute, we’re always striving to make apps built using our app builder look as professional, sleek and modern as possible. To do this, we update our platform frequently with new design and navigation options that add a little extra to the look and feel of our apps. One of the latest editions is:…
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5 Actionable Car Dealership Marketing Ideas

5 Actionable Car Dealership Marketing Ideas

Gone are the days when all you needed to sell your car was a showroom and some white boards in the car windows telling your potential customers their prices. Nowadays, people are embracing the digital age, with a reported 81% of people using their mobile phones to research potential car purchases before committing to buy….
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App Feature Spotlight: ‘About Us’ Tab

App Feature Spotlight: ‘About Us’ Tab

As a small business, one of the most important features of your App should be ensuring your customers know the basics about you. To help you do this our App Maker provides you with a beautiful ‘About Us’ tab so your customers can access all your important business information such as your address, telephone number,…
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8 Coffee Shop Marketing Ideas to Help You Compete with the Big Boys

8 Coffee Shop Marketing Ideas to Help You Compete with the Big Boys

When it comes to marketing your coffee shop, it can be difficult to stand out in the crowd against those big chain coffee shops such as Costa and Starbucks, so how do you make people stand up and take notice of you? By being a little guy of course! Having individuality and being independent is…
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How to Market Your Business on Social Media – 3 Awesome Case Studies

How to Market Your Business on Social Media – 3 Awesome Case Studies

When it comes to the issue of social media marketing, businesses are beyond asking, Should we? The question is now, How do we? Plenty of experts have tried to answer this question with a social media marketing guide. While these have their place, there’s plenty you can learn just by looking at what other people have done. Facebook, Twitter, and…
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How To Make An iPhone App

How To Make An iPhone App

Many SMEs simply don’t have the budget or know how to make an iPhone app from scratch (costing anywhere from £6K to £40K), which is why using an online app builder platform like AppInstitute to make an iPhone app is so appealing. Not only can you build and publish a mobile app without any coding…
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How To Make An Android App

How To Make An Android App

This step by step guide will show you how to make an Android app using the AppInstitute App Maker platform, and you will see how easy it is to develop your own Android app in under an hour. With 80% of internet users owning a smartphone, and 89% of mobile media time happening through mobile apps,…
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Black Friday 2016: Mobile vs Desktop User Behaviour

Black Friday 2016: Mobile vs Desktop User Behaviour

Black Friday is the biggest shopping day of the year in the United States. The day after Thanksgiving has long been declared the official start to the holiday season. Many people have the day off, products start going on sale, people flood malls and shops across the country, and an insane amount of money is…
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