2016 Study: How Smartphones are Revolutionising the Customer Journey

2016 Study: How Smartphones are Revolutionising the Customer Journey

In a new study by SessionM, they look into how smartphones are revolutionising the customer journey and how/why they are so essential in people’s lives. SessionM surveyed their network of over 4,000 smartphone users in a two-part survey. Some Key Statistics: 71% of consumers indicated they used their smartphone more often than their laptop 86%…
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Four Proven Methods to Convert Email Subscribers to Customers

Four Proven Methods to Convert Email Subscribers to Customers

Conventional wisdom has been writing off email marketing for the last few years, but there’s a reason it sticks around. It works. More than any other form of digital marketing, an email is more likely to be noticed and read simply because it’s something its recipients have asked you to send them. It makes sense that…
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8 Ideas for Encouraging Customer Loyalty by Mobile Apps

8 Ideas for Encouraging Customer Loyalty by Mobile Apps

Customer loyalty programs are nothing but rewards offered by a business to their existing customers. These can be in the form of coupons, updates of upcoming products and sometimes even free merchandise. Why are they Important? For businesses, it takes ten times more effort to convert a new customer than sell to an existing one….
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Why You Need To Personalise Your Push Notifications

Why You Need To Personalise Your Push Notifications

Push notifications have been known to increase App engagement by 88%1 – thus the power of push is unarguable, but when Apps deliver personalised push notifications, the results can even more astounding! Push notifications that are personalised allow you to talk to your App users on a more personal level, allowing you to develop a…
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Timeline of Business Marketing

Timeline of Business Marketing

We live in a world where advertising is so prevalent in the landscape it practically blurs into the background. The near-constant sensory assault of advertising jades us into tuning out its messages, while businesses are forever trying to find new ways to get in our heads. It’s that constant tension between marketer and audience that…
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8 Apps That Are Better Than Their Desktop Version

8 Apps That Are Better Than Their Desktop Version

Everyone is already aware of the fact that online consumers are quickly moving towards their mobile phones from their desktops. A large chunk of the modern customers’ content consumption along with purchasing power has shifted to mobile devices. This means that today’s businesses can no longer rely on their web presence alone to reach their…
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Getting Started With Social Media

Getting Started With Social Media

There are more than 200 well-known social media platforms currently in operation, and even when you trim the list to only the most widely used, you’re still looking at 20+ platforms. So it is easy for small business owners to feel overwhelmed, and to give up on social media before even getting started. Don’t. While…
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5 App Ideas for Music Venues

5 App Ideas for Music Venues

There is hardly anyone in the world who wouldn’t like listening to music. When the stress of like takes its toll, people find solace in music. For musicians across the globe, cash flow mainly depends on gigs and concerts. Book them regularly and you are living large. The best mobile app is one that enables…
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5 Features Your Salon App Should Have

5 Features Your Salon App Should Have

The Salon and Spa is one industry that’s based on repeated business. Services like haircuts, massages, pedicure and manicure are considered as frequently required. This industry with quite a few identical competitors is extremely over saturated. Nowadays, a lot of beauty and hair salons have started giving their customers an online scheduling and booking solutions…
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