Customer Success Story: The Power Zone

Customer Success Story: The Power Zone

Since Appsme became part of the AppInstitute family – we’ve been working with a bunch of fantastic new businesses to ensure they continue their app success as they transition to our platform. One of those businesses was The Power Zone – a virtual training company that offers a wide variety of courses on things like Mental…
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How to Use Chatbots for Improving Sales and Customer Service

How to Use Chatbots for Improving Sales and Customer Service

Agility in customer service processes is essential in today’s world. Our modern lifestyle demands communication be faster and faster, and chatbots have revolutionized the way big corporations deal with their clients. Moreover, they have solved customer problems in a very practical way. But, how can chatbots help you when it comes to customer service? First,…
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AppInstitute’s integrated app solution ‘AppSmart’ now listed on Zoho Marketplace

AppInstitute’s integrated app solution ‘AppSmart’ now listed on Zoho Marketplace

We’re delighted to announce an exciting new partnership with Zoho CRM and an extension listing in the Zoho Marketplace for their recently launched AppSmart product. AppSmart for Zoho CRM allows businesses to use Zoho CRM’s features to connect instantaneously with customers through secure 1 to 1 chat and push notification messaging, via their own integrated…
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How to Market Your Retail Business on Social Media

How to Market Your Retail Business on Social Media

Social media usage continues to grow, with 77 percent of online adults using social networking sites as of November 2016. As a small retail business, you’ll need to ensure your marketing strategies keep up with this growth in order to maintain engagement and revenue. Here’s how you can do so. 1. Give them updates. Loyal…
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Android vs iPhone: The Best Platform to Develop Your App

Android vs iPhone: The Best Platform to Develop Your App

Chatter within the mobile development world today seems to be heavily focused on the Android vs iPhone debate; which of the two leading smartphone platforms to choose when developing your mobile app. This article aims to provide you with an insight into the ins and outs of today’s app market, comparing the benefits and drawbacks…
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31 Facebook Marketing Tools to Supercharge Your Campaigns

31 Facebook Marketing Tools to Supercharge Your Campaigns

Every savvy marketer is armed with a treasure trove of spreadsheets, content plans, and other tools to streamline workflows. But even the savviest marketers need a little help. Measure, analyse, convert We all operate in a data-driven world. The trick is to harness that data in a smart and targeted way to optimise our marketing…
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Five Questions to Ask Yourself after Releasing a New App Version

Five Questions to Ask Yourself after Releasing a New App Version

Mobile professionals know that monitoring and measuring different app metrics is necessary to make sure their product does well. However, with the number of metrics and components being fairly large, it becomes easy for them to get lost, scattered, and not really sure which components to prioritize. The answer is in the questions. Ironic, is…
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