How Small Businesses Can Boost ROI through Email Automation

How Small Businesses Can Boost ROI through Email Automation

Marketers today understand the importance of using email as a predominant marketing tool. After all, with 3.7 billion active email users across the globe, leveraging email marketing is one of the best ways of fulfilling their top priorities of driving conversions and generating leads. In fact, email marketing when combined with email automation can work…
Read More

How to Create a Winning Business YouTube Channel

How to Create a Winning Business YouTube Channel

With three billion searches per month and 400 hours of video uploaded every minute, YouTube is the world’s second largest search engine. For many business owners, it’s an ideal medium for marketing. Whether you’re looking to build your brand, find new buyers or educate your customers a YouTube channel may be the answer. A lot…
Read More

Your Expert Introduction to Mobile Marketing in the Smartphone Era

Your Expert Introduction to Mobile Marketing in the Smartphone Era

Marketers are quick to recognise the opportunities presented by new consumer facing products, resources, and technology. For them, whatever product they are currently promoting is always the right product, so they are always looking, instead, for ways in which to match it to the right consumer, in the right place, and at the right time….
Read More

How to Start a Restaurant – The Definitive Guide

How to Start a Restaurant – The Definitive Guide

Starting a restaurant is a dream for some, who enjoy the aromas, ambience and atmosphere of the food industry. Running your own restaurant can be extremely rewarding. But it’s also hard work, and involves a lot of preparation. There’s a lot of different things to get ready and consider. The success of your restaurant hinges…
Read More

9 Cybersecurity Solutions for Small Business

9 Cybersecurity Solutions for Small Business

It’s a common misconception that larger organizations with hundreds of computers networked and as many or more numbers operating on them would be a prime target for hackers. But the reality is quite the opposite. It is the smaller businesses that are affected by cyberattacks the most, and this has been established through volumes of…
Read More

Your Complete Guide to Geofencing

Your Complete Guide to Geofencing

Have you been just about to step foot into your car for your commute home when your phone has buzzed in your pocket with a notification of what the traffic is like and how long your journey is expected to take? This is known as geofencing and is a marketing tactic that an increasing number…
Read More

5 Ways to Boost Customer Journey Optimization from Start to Finish

5 Ways to Boost Customer Journey Optimization from Start to Finish

From the first time a customer hears about your business to the moment they become a client, there is almost a limitless number of variables that dictate their behavior. This period is often referred to as the customer journey and while not everything is in your control, there are steps you can take to boost engagement…
Read More

App Monetization Strategy for Small Business Owners: Ultimate Guide

App Monetization Strategy for Small Business Owners: Ultimate Guide

According to Statista, the first quarter of 2018 showed 10,933,500 apps available for download. That’s a lot of apps competing for attention. The point? Small business owners need a solid app monetization strategy to succeed, starting with the app concept and following all the way through to user retention. And so you need to start…
Read More