Trust and reputation are the lifeblood of estate agents. It’s very important to have a comprehensive online presence, because that is what helps build confidence in your brand. This guide will walk you through the essentials of real estate marketing. Positioning Your marketing journey begins with a simple question: How will prospective clients find my…
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When you are looking for ways to push your business to a digital audience, the question of how you will do this will undoubtedly be at the forefront of your thinking. There are a number of different options available, from the tried and trusted website – to the new and innovative app, but which should you…
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So you’ve decided to create an app for your business… great choice! You’ll soon be reaching out to a whole new audience as you put your business at the cutting edge of technology, but first, you need to develop it. You’ll undoubtedly want your app to look great and portray your company in the right…
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In many ways, marketing is an art. Finding that special combination of factors that not only cuts through the clutter to reach out to your audience, but also entices them in, and wins their loyalty, is something that is hard to distil into theory. It’s like how a book on how to play the guitar…
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It’s no secret that digital marketing has become a massive industry over the past decade or so. When it comes to the hospitality industry, and marketing a hotel, this is particularly true. As more travellers make buying decisions online and brands like Airbnb receive 88 million visits a year, it’s become more important than ever before…
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In the world of marketing, the tone of your company’s brand voice can be a game-changing differentiator. Why do you need a brand voice? For starters, the tone and feel of your brand are how your company communicates to your audience, gives your customers a touchstone to recognize your brand, and ultimately helps determine who…
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Today, we pretty much all use at least one mobile app a day. Whether it’s checking your bank account, placing a bet on the latest round of football fixtures, shopping for an outfit for your next night on the town or looking for directions to a restaurant, there’s an app for all of the above…
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Mobile technologies have become an integral part of fundraising for nonprofits of all sizes—and for good reason! How many times a day on average do you check your phone? Nonprofits can benefit greatly from the fact that practically everything we do on mobile devices involves engaging with content on the internet. By optimizing your web…
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Human beings are inherently social; they need to converse with each other, share thoughts and convey their feelings to survive. In the good old days, when conversations could only happen face to face, there were some innate inconveniences to it. Then when MSN messenger came along with its emojis, it was no less than a…
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The number of barbers shops in the US decreased by 23 percent between 1992 and 2012. Since 2013, however, barbering has become the fastest growing profession in the US, and worldwide the male grooming industry is expected to be worth more than $26B by 2020. In less than a decade barber shops have gone from…
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