Four Reasons Shoppers Will Download Your App

Four Reasons Shoppers Will Download Your App

Yes! You’ve finally done it: there’s a branded app with your name on it available for download on both the Apple and Google Play app stores. Breathe in this moment, inhale your effort and then exhale your success. Now, let’s go check out how many people are downloading this gem of commerce that you’ve released…
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When Push Comes to Shove: Push Notification Marketing

When Push Comes to Shove: Push Notification Marketing

Push notification marketing isn’t anything new, but it’s certainly come a long way. The first known push marketer appeared in 1879. Dr. Phineas Q. Snead would stand outside his office and literally shove passersby through the front door. Once inside, he’d treat the bruises he just created. This strategy worked for a time, until the…
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App Store Optimisation Guide

App Store Optimisation Guide

One of the fundamental differences between SEO and ASO has always been the timing of actions you perform on the relevant channel. SEO is concerned with bringing the traffic on to the web page/website whereas ASO is concerned with what that said traffic does once it’s on. Both fall under marketing, however, so you have…
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The Essential List of 35 App Promotion & Marketing Strategies

The Essential List of 35 App Promotion & Marketing Strategies

One of the biggest challenges faced when developing a mobile App is actually the part after you’ve created it. The Launch and Promotion Strategy is absolutely essential to ensuring your App is a success. So if you’re looking for ways to successfully launch and promote your newly built App or want to discover new strategies to…
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The Evolution of Your Website: How to Optimise It and Keep It Working For You

The Evolution of Your Website: How to Optimise It and Keep It Working For You

Websites used to be static things, sitting out on the internet waiting for some someone to find it. That’s no longer the case, though: the front and back-end design of a website has evolved way beyond that—not only is the content much more dynamic, but a website’s relevance (which determines search engine ranking) is, too. Maybe…
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Rules of Engagement: Digital Marketing Tips for Building and Maintaining an Audience

Rules of Engagement: Digital Marketing Tips for Building and Maintaining an Audience

Digital marketing can be an exercise in contradictions. The internet provides companies with the tools to reach millions of potential customers for a fraction of the cost of more traditional marketing channels, and it comes with its own set of rules. Despite that ability to blast your message and brand out to the world in an…
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The Basics of Successful Email Marketing

The Basics of Successful Email Marketing

In a time when mobile apps make it possible for businesses to reach customers directly and instantly, email marketing might just seem a little quaint. Maybe it is, but that doesn’t make it irrelevant. In some ways, a well crafted email campaign offers businesses a chance to connect with their subscribers in ways that can’t…
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10 Best Business Apps of 2016

10 Best Business Apps of 2016

If you are a smart spender/saver these apps should be your BFF. We have made the task simpler for you to cover 2016’s Best Business Apps to help you in all areas of expenditure. Be it online shopping or booking a cost effective cab service. Fret not, we have it all covered and you are…
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Investing in Social Media Advertising

Investing in Social Media Advertising

Previously we wrote about getting started with social media, and together with what we have written about achieving social success, you should be able to create a dynamic presence on several social media platforms. But this does not guarantee that everything you post will be seen by a large number of your followers, or that…
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