Class of 2017: The Best New Apps This Year

Class of 2017: The Best New Apps This Year

When the Apple App Store launched in July 2008, it only offered users access to 500 apps. By July 2009 this number had grown to more than 50,000, a few months before the Android Market relaunched as the Google Play Store with 16,000 apps available. As of March 2017, the Google Play Store has 2.8m…
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Santander banks on AppInstitute to deliver mobile marketing masterclass

Santander banks on AppInstitute to deliver mobile marketing masterclass

Nottingham-based AppInstitute recently delivered its first masterclass with Santander, as part of the bank’s Breakthrough support for ambitious businesses. The masterclass was designed to educate small and medium-sized organisations on how to leverage the power of mobile marketing and build their own mobile app regardless of their technical ability. AppInstitute hosted 18 businesses from across…
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Top 8 Beauty Salon Marketing Tips

Top 8 Beauty Salon Marketing Tips

The bustling beauty industry shows no sign of stopping, with an estimated £16 billion being generated by the industry in 2016 alone. There are an abundance of beauty salons all vying for the attention of a captive audience, all hoping to stand out from the crowd. So how exactly do you go about it? Well,…
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How Much Should You Spend on Mobile Marketing?

How Much Should You Spend on Mobile Marketing?

How much should your business spend on mobile marketing? What percentage of your overall marketing budget should you allocate to mobile? Happily, there’s a simple formula everyone can use… Kidding – no, there isn’t. Your mobile spend can vary widely based on a huge number of factors, including your best-performing channels. Your website, social media…
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6 Effective ASO Hacks for Google Play Apps

6 Effective ASO Hacks for Google Play Apps

Both marketers and app developers are finally embracing the importance of App Store Optimization (ASO). The internet is producing increasing amounts of ASO-related material, but its complexity can sometimes be overwhelming. Although ASO normally follows the logic of Search Engine Optimization (SEO) – both the Apple App Store and Google Play Store can each have…
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How to Boost Mobile App Installs Through Paid Advertising

How to Boost Mobile App Installs Through Paid Advertising

In a world of organic marketing strategies such as content marketing and social media engagement, it can be very tempting to focus solely on non-paid marketing techniques to boost app installs. Whilst there are various effective ways to do this, the reality is that you are most likely delaying the ROI kickback that paid advertising…
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How to Optimise Your Business for Mobile

How to Optimise Your Business for Mobile

It is becoming increasingly difficult for business owners to ignore mobile, and that’s good. Ten years after the launch of the first iPhone, more than half the mobile phones currently in use are smartphones. And two years have passed since Google first announced that the number of searches taking place on a mobile device exceeds…
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