Blog

Restaurants and takeaways benefit hugely from allowing customers to order food online. Web-based ordering creates more sales opportunities while making existing delivery or takeout processes more accessible. It’s also a great way to set up contactless table service at your restaurant. To get started, restaurants need to set up an online food ordering system. What…
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Coffee shops need an effective marketing strategy to attract new customers and keep existing ones coming back for more. The good news is that people love coffee, so you’re at an advantage when it comes to attracting people to your business. You just need effective coffee shop promotion ideas to point consumers in the right…
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Having great content on your website is quickly becoming one of the most important aspects that needs to be taken care of. It allows small businesses to bring in more customers, get more conversions, and make more money. Companies who blog get 97% more links to their website and have 434% more indexed pages. So,…
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Facebook pages have become much more than just a place to share information about your restaurant and gain followers. They are now more like mini-websites that include all the information that potential customers need to know about your restaurant. This makes them an essential part of any restaurant’s social media marketing strategy. Depending on how…
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Raglan Road Bar is an Irish bar in Nottingham. Faced with COVID-19, it needed an innovative way to keep customers safe and revenue flowing. Owner Ged Dowling looked to AppInstitute to create an affordable bar app with the features it needed. The app was an instant success. In the ten days following the bar’s reopening…
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Using a food cost calculator is an easy way to understand how much your restaurant spends on food. This is important because restaurants typically have razor-thin profit margins, and not having a handle on your food costs can eat into this already slim percentage. It is easy to create dishes and price them to allow…
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The Eat Out to Help Out scheme is an excellent opportunity for restaurants to improve sales post-lockdown. In this article, we’ll explain how it works, how to get involved, and how to promote your offers. We’ve also included an Eat Out to Help Out calculator that shows you exactly how much to charge customers. Eat…
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Whether they’re looking to make a donation or simply exploring your work, more supporters are engaging with causes online each day. To increase your organization’s visibility and get in front of more prospects, you’ll need to design an engaging website for your nonprofit. A well-designed website has the potential to help you connect with prospects,…
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An effective restaurant PR strategy can be a lot of help in raising awareness of your business in a way that connects with your customers. It takes in aspects of social media, outreach, and building your restaurant’s brand. While it can be expensive to hire a specialized team to look after your restaurant’s public relations…
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On the surface, restaurant mission and vision statements are just a sentence or two about why a business exists. They can seem insignificant compared to the daily grind of attracting customers, serving great food, and growing your restaurant. However, these statements are important. Defining your restaurant’s mission, vision, and beliefs will help guide strategic decisions…
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