The Future of Mobile: AppInstitute launches Progressive Web Apps

The Future of Mobile: AppInstitute launches Progressive Web Apps

AppInstitute, the simple, code-less app building solution for small businesses, announces the launch of their new product release enabling customers to create Progressive Web Apps, a future-proof app solution that works across all mobile and tablet devices without the friction of the App Store. The launch comes after 12 months of development work and coincides…
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4.2.6 – Apple’s App Store Guideline Changes and What It Means for You

4.2.6 – Apple’s App Store Guideline Changes and What It Means for You

There’s been an awful lot of talk over the past few months within the app community around the new change to Apple’s App Store guidelines made on 8th June 2017, and specifically, rule 4.2.6 which states that “Apps created from a commercialized template or app generation service will be rejected.” The guideline by Apple was…
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Infographic: Progressive Web Apps. The Future of Mobile.

Infographic: Progressive Web Apps. The Future of Mobile.

Technology is ever-changing and the way that businesses can market themselves evolves with it. With the exponential growth of smartphone adoption, businesses witnessed an incredible shift in the way that it was possible to market products and services. In brief, smartphones opened up a direct channel to reach consumers, and in just a few years,…
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4 Huge Trends for Progressive Web Apps

4 Huge Trends for Progressive Web Apps

The world of mobile communications is ever-changing, sometimes it is so tricky to keep up with the latest developments. Like anything else though, it relies on innovation, and today we’ll be talking about some of the trends that have stemmed from the rise in popularity of a relatively new thing – the progressive web app….
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The Weird World of Link Building

The Weird World of Link Building

Having a website is a little like being the new kid in school: until you start making friends, you may as well be invisible. And making the right connections is extremely important. Google uses hundreds of “signals” in order to evaluate what pages (or content) to include in search results, and also the order in…
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How to Write a Small Business Marketing Plan

How to Write a Small Business Marketing Plan

Creating a detailed marketing plan is the essence of any successful marketing campaign. Even if you gathered a team of marketing specialists and professionals and provided them with all the resources and equipment they need, it will not guarantee your marketing success. Rather than relying solely on the arsenal of tools and experienced and knowledgeable…
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A Diet for Mobile Apps: Cutting Data Usage with PWAs

A Diet for Mobile Apps: Cutting Data Usage with PWAs

In case you still don’t know what progressive web apps actually are, we recommend giving this post a read. It outlines some of the finer details. But very simply, progressive web apps are an amalgamation of app-like features accessible without installing a native app. It looks like an app, loads like an app, is responsive…
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Information Is Best Served Fast: Increasing Engagement with Web Apps

Information Is Best Served Fast: Increasing Engagement with Web Apps

There are three truths about technology: over time, it becomes smaller, more powerful, and faster. The ways that we shop, read, watch, play and work have all changed to reflect that. Once upon a time, we used to use brochures and magazines to buy new products. We used to read books made from paper. Can…
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