How Gen AI is Redefining Lead Nurturing in the Real Estate Sector

How Gen AI is Redefining Lead Nurturing in the Real Estate Sector

Lead nurturing in real estate is a complex process. A typical agency receives hundreds of inquiries a week; some from first-time homebuyers, others from investors, renters, or brokers. These leads come in from multiple channels: property listing sites like 99acres and Zillow, direct calls, WhatsApp, SMS, social DMs, walk-ins, and email. Each touchpoint requires a…
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How Crucial is Artificial Intelligence for a Growing Business?

How Crucial is Artificial Intelligence for a Growing Business?

Artificial intelligence has come to stay, and it is making tremendous impacts in the world today. The business world is also not left out of the reach of AI technology. Artificial Intelligence or AI refers to the ability of machines to understand the world around them and learn or make decisions in a way digital…
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