From the first time a customer hears about your business to the moment they become a client, there is almost a limitless number of variables that dictate their behavior. This period is often referred to as the customer journey and while not everything is in your control, there are steps you can take to boost engagement…
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If you run your own online store, you already know that a huge variety of elements play important roles in the success of any eCommerce venture. From design to content marketing, lead capture to promotional partnerships, there are tons of moving parts. Let’s say you’ve checked off all the most important boxes as you launch…
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‘Multi’ usually means great things are on their way: Multipack, multibuy, multi-million-pound jackpot and multichannel selling. Multichannel selling is a great way for businesses to bring in extra traffic, customers and orders but for those on the edge of their multichannel revolution, the idea can be a tiny bit scary. We’re here to give you…
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As a bricks-and-mortar retailer, you might want to rely on the old maxim: ‘build it, and they will come’. Well, you’re welcome to limit your reach to new customers and your hold over existing ones if you like- although we don’t see why you would! For the rest of us, we can seek to build…
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With all businesses, there’s a constant battle to get customers to your website, through your doors, or otherwise into your sales funnel. That alone seems like a full-time job. But there’s an important factor here; to make your business sustainable you need to nurture a solid base of loyal customers who won’t just return to…
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