Starting and running your own salon business is, for many people, a dream come true. You get to combine the challenge of growing a business with the joy of helping your customers undergo wonderful transformations. Few businesses get to see the results of their work so quickly. Just as with any business, however, there are…
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App store optimization (ASO) is the process of improving app visibility in the app stores. An effective ASO strategy helps apps rank higher in app store searches and get more installs. ASO can be tricky. This is especially true when you’re dealing with multiple apps in multiple app stores. But before you implement your ASO…
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![7 Companies That Run the Best Omnichannel Campaigns [+ Bonus]](https://storage.googleapis.com/sales.appinst.io/2019/05/7-companies-that-run-the-best-omnichannel-campaigns-bonus.png "7 Companies That Run the Best Omnichannel Campaigns [+ Bonus]")
Since we entered the 21st century, we’re all becoming more and more involved in communication with the help of various devices. In the last 10 years mainly with Internet-connected ones. As technologies develop, they become more affordable year by year, which by now has led to the fact that almost everyone has at least one…
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![How to Start a Food Truck Business [a Practical Guide]](https://storage.googleapis.com/sales.appinst.io/2019/05/how-to-start-a-food-truck-business.png "How to Start a Food Truck Business [a Practical Guide]")
The food truck industry is booming. It’s predicted to expand by 20% in 2019. It’s a space where a growing interest in satisfying food and diverse cuisine is combining with innovative entrepreneurs starting up food trucks as a low-investment, dynamic and often experimental way to make their mark in the foodservice industry. But if you…
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When it comes to starting or growing a business, you have control over one thing: Your personal brand. Sure, as time goes on and you’re successful, it may take on a life of its own with customer reviews, social media, and media coverage. However, in the beginning, crafting an ideal personal brand that resonates with…
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Many famous entrepreneurs are big readers. Bill Gates, for example, is especially upfront about his love for books. He even claims reading has been essential to his success in business. For small business owners, this recommendation from one of the most successful entrepreneurs ever should tell you all you need to know about how useful…
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Podcasts are a great resource for small business owners looking for tips and strategies they can use to grow their business. They can also help people who want to learn how to start a business before taking the leap. Currently, we appear to be in a golden age for podcasts. In the UK, nearly 6…
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Many new businesses look to online marketing to grow their business. There are good reasons for this: it’s cheap, highly targeted, and simple to get started with. However, offline marketing shouldn’t be ignored. This is especially true if your company has a physical presence, such as a spa or a cafe. The offline marketing tips in…
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The importance of donations and gifts to nonprofit organizations cannot be undervalued or overlooked. The difficulty of nonprofit fundraising often lies in finding ways to attract and retain donors. One of the best ways to build strong connections with donors is to design a standout nonprofit website. The value of a website that is both…
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Easter offers a brilliant opportunity for businesses to engage their customers in some Springtime (and chocolatey!) fun. It’s eagerly anticipated by everyone, from schoolchildren to workers looking forward to their first long weekend of the year. In 2019, Easter falls on the 21st April. However, the date changes every year, so it’s worth keeping on…
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